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Mobile Technology
Oportunidades de negocio y nuevas maneras de hacer - Business opportunities and new ways of doing things
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Your Customer Is Mobile, But What Does That Mean? - Curatti

Your Customer Is Mobile, But What Does That Mean? - Curatti | Mobile Technology | Scoop.it
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 1, 10:40 AM

Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :

First great mobile post

http://curatti.com/customer-mobile-mean/ 


Second
http://curatti.com/mobile-users-want/  

 

Alain Theriault MBA's curator insight, March 11, 10:07 AM

More and more, Mobile is the way to reach our customer on personal level

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Responsive Email Marketing An Ecom MUST In A Mobile World [Tips]

Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve

Via paulo oliveira, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 21, 2013 9:42 AM

Email The Register Of Ecommerce
Email out performed all other channels when I was an Ecom director. Email contributed more margin to the bottom line and was the cash register of other "lost leader" channels such as PPC. 

Email also creates important diversification. People on YOUR list put you in control at least as far as you don't irritate or spam. If more than a tiny group on your list complains you are marketing insensitive to their needs (spamming in other words) and your ISP will black ball your website and it can be hellish to get off. 

 

Email As Mobile Life Curator
Email marketing is not without its new challenges. Batch and blast the same message means conversion will go down as spam complaints go up. Email's role is changing with the dominance of smart phones.

Smart phones and pads are the easiest way to manage emails. Email deletion is easiest on mobile and mobile fills up the free time of waiting in lines and sitting on the subway. Wonder why your open rates are going DOWN? A: Smart phones. 

All of this means you need personas and segments AND responsive emails in your email marketing these days. You MUST create relevant messages. Use personas, fully articulated archetypes for between 3 and 7 "super groups" within your list. 

Know what segments within your list such as "multi-buyers" or VIPs are the most profitable. Combine personas, which THEY ARE with your financial segments what THEY MEAN to you to create campaigns that will appeal to THEM and make money for YOU. 

Email Marketing In Mobile World Tips
* Subject Line is beyond important.

* Create responsive email (email must look great on all devices).  

* Use PERSONAS and SEGMENTS together.

* Tell STORIES over TIME.

* Curate User Generated Content INTO your email marketing.

* Count and trend unopens as a NO.

* Create & Trend new KPIs such as $ / sent, $ / opens.

* Keep emails OFF your website (dupe content and hurt heuristics).

 

This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.

 

Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion. 

Martin (Marty) Smith's comment, April 21, 2013 4:57 PM
Thanks for the Scoop Massimo. Marty
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Why is mobile important for B2B marketing?

Why is mobile important for B2B marketing? | Mobile Technology | Scoop.it
I think it was five years ago that someone first asked me what the use of mobile was within B2B Marketing. Then I struggled to think of anything worth reporting.
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Mercedes-Benz QR-Trophy

Retour sur l'opération "Mercedes-Benz QR-Trophy", une "chasse" marketing organisée en octobre 2011 pour le lancement de la nouvelle Class-A. La vidéo est tournée à la façon bande annonce de blockbuster hollywoodien... la voix, le montage court, tout y est... on s'y croirait !


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How A Ubiquitous Mobile Web Changes Everything

How A Ubiquitous Mobile Web Changes Everything | Mobile Technology | Scoop.it

If the web of connection was the first great storm then the mobile web is a tsunami of change.This @HaikuDeck explores  how A ubiquitous always on web changes everything.

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How To Content Market For iPads & Mobile

How To Content Market For iPads & Mobile | Mobile Technology | Scoop.it

The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers. With iPad in hand, your customers have the ability to view product information and engage with interactive content, all the while staying mobile.

 

More than half of all adults in the US own either a tablet or a smartphone, and one-third use mobile devices to surf the Web and watch video; no wonder marketers are creating platforms designed explicitly for mobile devices.

 

Creating a marketing campaign using the iPad can increase the customer conversation by delivering exactly what customers want, when and where they want it.

 

Though the iPad is the perfect marketing medium for reaching the new mobile generation, marketers are struggling to find new and innovative ways that encourage and enhance customer conversation.

Here are a few basic steps you should keep in mind when optimizing your collateral for the iPad.


Via Brian Yanish - MarketingHits.com
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Coca-Cola : un QR Code sur les canettes espagnoles

Coca-Cola : un QR Code sur les canettes espagnoles | Mobile Technology | Scoop.it

Paco Rodriguez, directeur du département numérique chez Coca-Cola affirme avoir noté d’impressionnants résultats concernant cette technologie et souhaite de ce fait renforcer la position de la firme dans l’espace mobile en apportant de nouveaux contenus aux consommateurs.


Via Vidos, Herman vincent - Nexence / My Check Experience
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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | Mobile Technology | Scoop.it

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.

 

The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.

 

Here’s the complete guide to app marketing that every app owner needs to follow.

 

Before Launch

 

Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:

 

Read more: http://bit.ly/JkeEHT


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