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Todo sobre iOS 6 - Así funciona Passbook

Ahora puedes tener perfectamente organizadas tus tarjetas de embarque, entradas de cine, cupones del súper o tarjetas cliente en el mismo sitio ...youtube.com...

Via Luis Azoy
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Mobile Technology
Oportunidades de negocio y nuevas maneras de hacer - Business opportunities and new ways of doing things
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The Potential of iBeacon for Mobile Research - Research Access

The Potential of iBeacon for Mobile Research - Research Access | Mobile Technology | Scoop.it
A discussion of the potential uses and problems with using iBeacon for mobile research.
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Here's how Kiwi retailers can shine bright like a beacon...

Here's how Kiwi retailers can shine bright like a beacon... | Mobile Technology | Scoop.it
“Where beacons are used effectively, retailers are seeing a reaction of surprise and delight from consumers, rather than any negative back-lash.”
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LukeW | Designing for Large Screen Smartphones

LukeW | Designing for Large Screen Smartphones | Mobile Technology | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.
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Apple Watch, iBeacon y Apple Pay, el negocio redondo del sector retail

Apple Watch, iBeacon y Apple Pay, el negocio redondo del sector retail | Mobile Technology | Scoop.it
El Apple Watch será capaz de rastrear a sus usuarios a través de la señales de Bluetooth, así lo confirmó Tim Cook en una entrevista para Bloomerg. E...
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Apples’ iOS8 Works Well on iBeacon, Gives New Features Indeed

Apples’ iOS8 Works Well on iBeacon, Gives New Features Indeed | Mobile Technology | Scoop.it
iOS8 released by Apple provides more exciting features on iBeacon. This advanced technology gives more accessibility to people around the world.
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Nivea and iBeacon “Protect” The Kids Along The Beach, great idea!!

Nivea and iBeacon “Protect” The Kids Along The Beach, great idea!! | Mobile Technology | Scoop.it
Nivea just presented a highlight and an amazing video concept. By using iBeacon technology, it's ease the parent to protect and control their kids at the beach.
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4 not-to-be-missed mobile trends ready for take off in the next 18 months | Travel Industry News & Conferences - EyeforTravel

4 not-to-be-missed mobile trends ready for take off in the next 18 months | Travel Industry News & Conferences - EyeforTravel | Mobile Technology | Scoop.it
In the next 18 months, a lot of things look set to come together in the mobile space. The customers of brands on the ball can expect to find themselves in a completely different landscape. As EyeforTravel guest columnist Phil Butler points out in a recent article, it doesn’t matter what business you’re in, you must go mobile or you will go broke.
Now let’s take a look at three major mobile trends that are likely to play a role in this shifting landscape.
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Top The Charts With Your Mobile Game App This Holiday Season | TechCrunch

Top The Charts With Your Mobile Game App This Holiday Season | TechCrunch | Mobile Technology | Scoop.it
The holiday season is fast approaching, and for mobile gaming studios it’s make or break time. How can you earn one of the coveted spots in Apple Store’s..
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Así se hackea un smartphone, a tener en cuenta....

Así se hackea un smartphone, a tener en cuenta.... | Mobile Technology | Scoop.it
Así se hackea un smartphone Con el rápido crecimiento de los dispositivos móviles se han disparado las apps maliciosas para hackearlos. Lo peor de todo es lo sencillo que resulta hacerlo
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Rescooped by Jesús Hernández from iBeacon & micro location in the retail space
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Apple May Use iBeacon To Implement Indoor Mapping On Apple Maps

Apple May Use iBeacon To Implement Indoor Mapping On Apple Maps | Mobile Technology | Scoop.it
“ Indoors could become the next frontier as beacons multiply in public places.”
Via Guillaume Skalli
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Rescooped by Jesús Hernández from Technology in Business Today
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Fitbit launches 3 new activity trackers: the Charge, Charge HR and Surge

Fitbit launches 3 new activity trackers: the Charge, Charge HR and Surge | Mobile Technology | Scoop.it
Fitbit has today lifted the wraps on three new activity and sleep tracking devices, all of which offer slightly different features depending on the intended use.

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Mobile Content Strategies: Myths and Alternative - Digital Marketing

Mobile Content Strategies: Myths and Alternative - Digital Marketing | Mobile Technology | Scoop.it

onsider these five common myths about optimizing content for mobile, and alternatives to these myths.

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Android Push Notification Tutorial | App42 Push Tutorial

Android Push Notification Tutorial | App42 Push Tutorial | Mobile Technology | Scoop.it
This tutorial is for getting started with Android Push Notification.App42 Cloud API provides Android Push Notification solution for any Android Mobile App to increase user engagement.
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Bienvenue à bord du train iBeacon - usos de Beacon en transportes públicos

Bienvenue à bord du train iBeacon - usos de Beacon en transportes públicos | Mobile Technology | Scoop.it
Cette semaine chez WELOVEBEACON, nous allons vous parler de l’utilisation de balises dans les transports en commun. Alors oui, en France nous n’avons même pas ...
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Microsoft Band y Health, un nuevo 'wearable' y una plataforma para la salud y el deporte

Microsoft Band y Health, un nuevo 'wearable' y una plataforma para la salud y el deporte | Mobile Technology | Scoop.it
Microsoft ha presentado Band, su primer wearable , y Health, su plataforma para la salud y el deporte. La compañía entra a competir con las soluciones Google Fit y Apple Health de la competencia.
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Twitter retira del mercado su aplicación para Google Glass | Mobility

Twitter retira del mercado su aplicación para Google Glass | Mobility | Mobile Technology | Scoop.it
Twitter acaba de retirar de la tienda de apps de las Google Glass, MyGlass, la versión oficial de su aplicación para las gafas de realidad aumentada de Google
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To beacon or not to beacon?

To beacon or not to beacon? | Mobile Technology | Scoop.it
It’s now a year since Apple announced it would be rolling out iBeacon technology across all its US stores. Since then there has been a plethora of retail destinations, retailers and brands followin...
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Japan Airlines Eager to Embrace iBeacons Technology in Developing Boarding Gates Services

Japan Airlines Eager to Embrace iBeacons Technology in Developing Boarding Gates Services | Mobile Technology | Scoop.it
JAL "Embrace New Challenges" launched the latest innovation in giving better services to their passenger by using BLE technology in iBeacon.
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Real-Time Updates with iBeacon on American Airlines

Real-Time Updates with iBeacon on American Airlines | Mobile Technology | Scoop.it
Receive real-time updates with iBeacon on your mobile phone; gate changes, boarding updates, airport information and lounge access on American Airlines.
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What Retailers Might Add the Most Value with Location Tracking? - eMarketer Retail Blog

What Retailers Might Add the Most Value with Location Tracking? - eMarketer Retail Blog | Mobile Technology | Scoop.it
In-store location tracking doesn’t appeal to too many consumers—at least, not yet. According to April 2014 research from PunchTab, only a quarter of male smartphone owners and 29% of their female counterparts were likely or very likely to allow in-store tracking, even with incentives to do so. The rest were indifferent at best. But response rates like that aren’t necessarily …
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Los cinco mejores smartphones chinos (más uno).... y creciendo de manera importante fuera de sus fronteras

Los cinco mejores smartphones chinos (más uno).... y creciendo de manera importante fuera de sus fronteras | Mobile Technology | Scoop.it
Los cinco mejores smartphones chinos (más uno) Los smartphones chinos arrasan en España. La razón de este éxito es más que evidente: son más económicos que los premium y ofrecen características similares
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Fhios y Zinkapp colaboran en el nuevo máster en Diseño y Programación de Apps de La Salle | Blog de FHIOS

Fhios y Zinkapp colaboran en el nuevo máster en Diseño y Programación de Apps de La Salle | Blog de FHIOS | Mobile Technology | Scoop.it
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Pharma Publishes Many Mobile Apps, But Few Are Downloaded. Report Suggests Reasons

Pharma Publishes Many Mobile Apps, But Few Are Downloaded. Report Suggests Reasons | Mobile Technology | Scoop.it
Pharmaceutical companies have a lot of apps in the market, and have been making apps for a long time, but their apps aren’t seeing downloads and usage on par with the apps from other industries. That’s the conclusion of a new report from Research2Guidance (R2G), which analyzed more than 725 apps from 11 pharma companies.According to R2G, the top pharma companies have 65 apps in the Apple and Google Play app stores on average, compared to 1 to 2 apps from the average health app publisher. However, even the pharma companies with the most downloaded apps have only accrued 6.6 million downloads since 2008 and can boast less than 1 million active users.The report offers some possible explanations for the disconnect between number of apps and wide adoption for pharma companies. For one thing, not all the apps are geared at mass adoption. Some are targeted at niche groups like providers, professionals, or people with a specific condition. The report categorizes companies like Bristol Myers-Squibb, Roche and Abbott as niche app makers, pointing out that they both have a below average number of apps and a below average number of downloads. In general, the report says, pharma apps aren’t globally available, but instead target local markets in three or fewer countries. Also, pharma apps tend to be created to support or promote a pharma product, rather than to tackle a broader market demand. These apps might be useful, but they’re unlikely to compete on download numbers with fitness, health, or diet tracking apps that appeal to a large segment of the market.In addition, the report says, pharma companies are not conceptualizing their various app offerings as a single family of apps. They don’t use common style guides, cross-reference between apps, or even come from the same publishing group. The report says Novartis in particular publishes apps under 17 different entities.
Via Pharma Guy
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Pharma Guy's curator insight, October 27, 11:52 AM


"pharma apps tend to be created to support or promote a pharma product, rather than to tackle a broader market demand."


Which means that pharma is not addressing the first item in the formula that I have been promoting. For more on that, read "A Formula for Creating Patient-Centric Mobile Health Apps"

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Lenovo tiptoes into wearables with launch of fitness tracker

Lenovo tiptoes into wearables with launch of fitness tracker | Mobile Technology | Scoop.it
Lenovo's getting into wearables, though the company isn't making a song and dance about it. The SW-B100 smartband, which turned up on its website over the weekend, goes up against a fast-growing selection of similar health-focused devices.
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