Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links. Here are 12 examples of evergreen content you can add to your website.
In 2013, Pew Research Center reported that 91% of American adults own a cell phone; 56% own a smartphone. And they're using those phones to shop: Mobile generated up to 42.6% of all online traffic and 25.8% of all online sales during Thanksgiving weekend.So, with consumers primed in 2014 with mobile technology and eagerly using it, how do you best reach them?
To succeed in mobile marketing this year, you must master these three principles: immediacy, simplicity, and context...
Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model.
By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community […]
Businesses have finally figured out the strategy for Facebook. Build a page, place visual content and add the odd link. Buy ads to push that content through the platform’s EdgeRank filter and while you can’t expect direct sales, you can expect to pick up the kind of brand awareness previously provided by traditional advertising — combined with the engagement and viral spread that only social media can deliver.
Pinterest, however, still has the corporate world confused.
Excerpt from the article by KISSmetrics: "Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.
Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.
This resource guide provides links that will give you a strong foundation for writing great web copy. Here are the main sections of the article:
E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;Must-Read Books on Direct Response Marketing and Copywriting;Copywriting Courses;The Best Websites and Blogs about Copywriting;How to Write Amazing Headlines;How to Write Phenomenal CTAs (Call to Actions);SEO Copywriting – How-To’s, Tips, and Best Practices;How to Write E-commerce Copy that Sells;Conversion Copywriting and Landing Pages;
These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."
Link-based SEO techniques are gradually giving way to other practices as our industry goes through a content marketing phase. While everyone’s on board with it, few consider how content truly fits into their digital strategy and why they are doing it. For many, content is simply a link generation tactic, which has replaced link exchange, paid directories, link networks and will eventually be replaced itself.
Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand? Content doesn't engage an audience, brand identity does. And that is the first place you should look if you're not getting traction online.
Boring content is often a sign of weak brand strategyNothing will reveal a weak brand strategy faster than a strong online presence. That’s why one byproduct of the social media revolution has been a renewed interest in brand strategy. Most brand strategies functioned well enough when the brand had total control over when, where and how it would present itself to the public. But today, a brand with an active online presence is exposed 24/7 in ways that were unimaginable when the strategies that govern them were created. Online, the brand will need to improvise on a daily basis and, thus, will require a much more nuanced identity and more dimensional personality than traditional brand strategies deliver.
We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.
In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.
Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting. Here's a comprehensive review of all that goes into deciding what to do in link building these days.