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This is the time to make the social web a better place

This is the time to make the social web a better place | Tecniche per la visibilità online | Scoop.it
The social web can be an ugly place. But it doesn't have to be. Change is in your hands.
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10 consigli per la Strategia del vostro sito Ecommerce | Socialware Italy

10 consigli per la Strategia del vostro sito Ecommerce | Socialware Italy | Tecniche per la visibilità online | Scoop.it
Creare una strategia di web marketing per siti di Ecommerce richiede competenze trasversali e un team multidisciplinare. Ecco 10 consigli che vi aiuteranno!
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Google To Go After Amazon By Stepping Up E-Commerce Offerings

Google To Go After Amazon By Stepping Up E-Commerce Offerings | Tecniche per la visibilità online | Scoop.it
Cnet reports that Google wants to challenge Amazon's dominance in the e-commerce market by expanding the resources of its Google Shopping Express service.
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Content Creators Ranking Checklist: How Quality Scores Influence

Content Creators Ranking Checklist: How Quality Scores Influence | Tecniche per la visibilità online | Scoop.it
Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
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Personalization Drives #eCommerce Revenue

Personalization Drives #eCommerce Revenue | Tecniche per la visibilità online | Scoop.it
In retail, there is a sales tactic known as suggestive selling. In essence, suggestive selling is basically an attempt by a sales person to sell the customer an accessory for a product that they are already buying.
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Setting Up 4 Key Customer Loyalty Metrics in Google Analytics

Setting Up 4 Key Customer Loyalty Metrics in Google Analytics | Tecniche per la visibilità online | Scoop.it
Learn how to track four of the most valuable customer loyalty metrics using nothing but your wits and Google Analytics.
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Google Removes Author Photos From Search: Why And What Does It Mean?

Google Removes Author Photos From Search: Why And What Does It Mean? | Tecniche per la visibilità online | Scoop.it
The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is […]
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Using Customer Stories to Build Trust and Increase Conversions

Using Customer Stories to Build Trust and Increase Conversions | Tecniche per la visibilità online | Scoop.it
User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials.
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7 Outstanding Content Marketing Tips for Small Businesses

7 Outstanding Content Marketing Tips for Small Businesses | Tecniche per la visibilità online | Scoop.it
Here are seven helpful tactics to help small businesses consistent create outstanding content to improve SEO efforts and increase audience engagement.
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3 Reasons Why Pinterest is an Amazing Marketing Tool (and an Exclusive Pinterest Tip)

3 Reasons Why Pinterest is an Amazing Marketing Tool (and an Exclusive Pinterest Tip) | Tecniche per la visibilità online | Scoop.it
If you are not using Pinterest for marketing your small business, what are you waiting for? I get more traffic from Pinterest than any other social media site, and my type of business is not one you would think would be Pinterest-friendly.

Via Brian Yanish - MarketingHits.com
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10 Things You Probably Don't Know About Google+

10 Things You Probably Don't Know About Google+ | Tecniche per la visibilità online | Scoop.it
Marketing. Social Media. Humanity.
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Pre-PPC Strategies For Launching a New Product

Pre-PPC Strategies For Launching a New Product | Tecniche per la visibilità online | Scoop.it
These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.
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Content Marketing: 3 Overlooked Content Sources

Content Marketing: 3 Overlooked Content Sources | Tecniche per la visibilità online | Scoop.it
The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.
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5 Ways to Curate Content for Your Content Marketing

5 Ways to Curate Content for Your Content Marketing | Tecniche per la visibilità online | Scoop.it

For today’s marketer, it is well known that only sharing your own content is not sufficient. Potential customers want to feel that you can provide them with valuable content, regardless of the source.


Content curation, namely the strategy of disseminating valuable content from an outside source to your community – in this case, your social community – is the go-to strategy for this. While for some this may seem counter-intuitive, it is actually one of the best ways to establish thought leadership. Social communities look to their connections to learn about relevant industry news, tips, and insights that will help them in their day-to-day lives.

 


Via Brian Yanish - MarketingHits.com
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How To Tap Into Social Norms to Build a Strong Brand

How To Tap Into Social Norms to Build a Strong Brand | Tecniche per la visibilità online | Scoop.it
Increasingly, brands play on social interaction to build communities and customer loyalty. But why is this approach so successful? And what are the pitfalls to watch out for? This post is about what you need to know to successfully tap into social norms for a strong brand.
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The Resources You Need to Master Smart Content [In Under 100 Words]

The Resources You Need to Master Smart Content [In Under 100 Words] | Tecniche per la visibilità online | Scoop.it

Want to master smart content, aka dynamic content? Here are the resources you need.

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Facebook Enhances Remarketing Capabilities With New Features

The social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features?
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The 10 Best Ways to Generate Traffic Without Google

The 10 Best Ways to Generate Traffic Without Google | Tecniche per la visibilità online | Scoop.it
Don't rely on a single traffic source for business. Use these multiple streams of traffic as insurance against the inevitable search algorithm changes.
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How to Maintain Style Alongside Keyword Density When Writing SEO Content

How to Maintain Style Alongside Keyword Density When Writing SEO Content | Tecniche per la visibilità online | Scoop.it
It can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effective SEO-aware content.
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Digital Retail: How In-Store Analytics Align With Online

Digital Retail: How In-Store Analytics Align With Online | Tecniche per la visibilità online | Scoop.it
Digital Retail: How In-Store Analytics Align With Online - Merchandising, Mobile, Multichannel, Web Analytics
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The Ultimate Guide to Using Images in #SocialMedia

The Ultimate Guide to Using Images in #SocialMedia | Tecniche per la visibilità online | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 24, 5:29 PM

Visuals impact #CustExp when it comes to #SocialMedia & #ContentMarketing.


Jeff Bullas shares valuable #data 


Feel free to share across your network.

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How Responsive Design Increases the Results of Your Online Marketing

How Responsive Design Increases the Results of Your Online Marketing | Tecniche per la visibilità online | Scoop.it
Responsive design will make your site visitors and clients happy, and help you reach the full potential of results from your online marketing. Here's why.
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Infographic: The psychology of Sharing

Infographic: The psychology of Sharing | Tecniche per la visibilità online | Scoop.it
As marketers we all want our content to be shared. With as many people as possible. For that reason it is good to understand the sharing principles.
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4 Tactics to Improve Your Daily Social Media Marketing Routine

4 Tactics to Improve Your Daily Social Media Marketing Routine | Tecniche per la visibilità online | Scoop.it
Do you want a higher return on your social media marketing efforts? This article shows 4 tactics to add to your social marketing routine for better results.
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How to Optimize Your Call to Action so Users Can Commit to Action

How to Optimize Your Call to Action so Users Can Commit to Action | Tecniche per la visibilità online | Scoop.it
“Submit!” Um, no thanks, I’m not really a submissive person. “Read more!” Wait…I have to read more than what I’ve already read? I don’t need this product t
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Barnacle SEO: Leveraging Other Sites' Rankings - Whiteboard Friday

Barnacle SEO: Leveraging Other Sites' Rankings - Whiteboard Friday | Tecniche per la visibilità online | Scoop.it
Like a barnacle on a ship, sometimes the best thing for our SEO is to attach ourselves to the big guys who are already ranking. In today's Whiteboard Friday, Rand shows us how.
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Do You Have the Right Framework for Measuring Success?

Do You Have the Right Framework for Measuring Success? | Tecniche per la visibilità online | Scoop.it
The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for the business.
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