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This is the time to make the social web a better place

This is the time to make the social web a better place | Tecniche per la visibilità online | Scoop.it
The social web can be an ugly place. But it doesn't have to be. Change is in your hands.
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Come Pianificare la Strategia Seo perfetta per un sito di Ecommerce? | Socialware Italy

Come Pianificare la Strategia Seo perfetta per un sito di Ecommerce? | Socialware Italy | Tecniche per la visibilità online | Scoop.it
Quando si fa Ottimizzazione Seo per siti Ecommerce, trovare le parole chiave “giuste” è fondamentale. Utilizzare gli strumenti corretti può aiutarci!
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Rescooped by Francesco Antonacci from Public Relations & Social Media Insight
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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Tecniche per la visibilità online | Scoop.it

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

 

If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.

 

If you’re starting from scratch, it can feel overwhelming.

 

You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If you are brand new to social media and looking for a straightforward way to start, follow the advice below....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 21, 3:40 AM

Here's how to get together a smart social marketing plan.

Oliver Durrer's curator insight, October 21, 11:42 AM

This 12 steps blueprint has you covered for your social media marketing strategy and its execution.

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How to target different types of highly connected consumers

How to target different types of highly connected consumers | Tecniche per la visibilità online | Scoop.it
Francesco Antonacci's insight:

Consumers increasingly connect with brands using a range of devices and platforms. Research by Experian has grouped these users into four categories- Social Butterflies, Working Professionals, Gamers, and Everything Tech- in order to help retailers and marketers to better get to know these connected consumers.

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3 PPC Fails That Can Hurt Your Brand

3 PPC Fails That Can Hurt Your Brand | Tecniche per la visibilità online | Scoop.it
While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially when it comes to PPC.
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25 Ways to Grow Your Social Media Presence

25 Ways to Grow Your Social Media Presence | Tecniche per la visibilità online | Scoop.it
When it comes to social media, everyone wants in on the action. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all highly active social media networks. Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business. Grow Your Social Media [...]
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Conversion Rate Optimization Tools You'll Needs

Conversion Rate Optimization Tools You'll Needs | Tecniche per la visibilità online | Scoop.it
Conversion optimization is now the most important priority to Digital marketers. Check out these 14 free Conversion Rate Optimization Tools to get started.
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Broken Link Building Bible: The New Testament

Broken Link Building Bible: The New Testament | Tecniche per la visibilità online | Scoop.it
A brand new update for the complete guide to make broken link building efficient and sustainable in the long run for your business or clients.
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Amazon and Google: Friends, Enemies or Frenemies?

Amazon and Google: Friends, Enemies or Frenemies? | Tecniche per la visibilità online | Scoop.it
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
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Mobile PPC Advertising When You Don't Have A Mobile Website

Mobile PPC Advertising When You Don't Have A Mobile Website | Tecniche per la visibilità online | Scoop.it
AdWords allows you to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call.
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Rescooped by Francesco Antonacci from MarketingHits
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Brand of the Day: How Ikea Brings Design Ideas to Life in Social

Brand of the Day: How Ikea Brings Design Ideas to Life in Social | Tecniche per la visibilità online | Scoop.it
The world's largest furniture retailer by sales doesn't even put most of its products together. Yes, Ikea has built an enormous business—and a beloved brand—around making the annoying and time-consuming task of doing it yourself cool.

Via Brian Yanish - MarketingHits.com
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5 Stats Every Ecommerce Business Should Know

5 Stats Every Ecommerce Business Should Know | Tecniche per la visibilità online | Scoop.it

As summer comes to an end, most retailers are gearing up for the busiest (and most lucrative) part of the year – the holidays.


Earning your customers’ business means having a strong grasp on the ever-changing eCommerce landscape. To point your business in the right direction, below are some stats to keep in mind, along with key takeaways and recommended courses of action.




Via Brian Yanish - MarketingHits.com
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6 Ways to Make Your Content Drive Long-Term ROI

6 Ways to Make Your Content Drive Long-Term ROI | Tecniche per la visibilità online | Scoop.it
Creating content is hard work. So if you're going to go to the trouble of creating it, you want to make sure it'll bring you a great return on your investment for a long time.

Via Brian Yanish - MarketingHits.com
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5 Tricks to Turbocharge Your Website Conversions

5 Tricks to Turbocharge Your Website Conversions | Tecniche per la visibilità online | Scoop.it
Maybe you don't have the deep pockets of Zappos, Amazon and eBay. But you can definitely match their website conversion rates by combining these factors.
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The Importance of Repurposing Content

The Importance of Repurposing Content | Tecniche per la visibilità online | Scoop.it
Repurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect of your content marketing efforts.
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How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation | Tecniche per la visibilità online | Scoop.it
How can we earn links with exact match anchor text without raising red flags? In today's Whiteboard Friday, Rand explains a few ways that might work well for you and your organization.
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Google Organic Click-Through Rates in 2014

Google Organic Click-Through Rates in 2014 | Tecniche per la visibilità online | Scoop.it
We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds, like: How much traffic would I actually get if I rank on the first page? This post offers a new study of click-through rates of various positions on SERPs in an attempt to answer those questions.
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5 Ways to Boost Your Twitter Engagement

5 Ways to Boost Your Twitter Engagement | Tecniche per la visibilità online | Scoop.it
Is your Twitter engagement lagging? This article shares five ways to improve your tweets and up your engagement.
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Storytelling Through the Category Page

Storytelling Through the Category Page | Tecniche per la visibilità online | Scoop.it

When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? Certainly not on the utilitarian category page…

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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday | Tecniche per la visibilità online | Scoop.it
Google is drawing connections between semantic concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included.
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The New Pinterest Analytics Tool: How To Use It for Business

The New Pinterest Analytics Tool: How To Use It for Business | Tecniche per la visibilità online | Scoop.it
Do you want to measure your Pinterest efforts? This article shows how the new Pinterest Analytics features help get the most out of Pinterest marketing.
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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC] | Tecniche per la visibilità online | Scoop.it
Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

Via Brian Yanish - MarketingHits.com
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Cleve McMillan's curator insight, September 17, 7:37 PM

Worth pondering as I'm always up for looking at both the down and upside to any business initiative. You gotta have the balance right?

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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content | Tecniche per la visibilità online | Scoop.it
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
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4 Things Your Competitors Are Doing This Q4 to Crush You on Google

4 Things Your Competitors Are Doing This Q4 to Crush You on Google | Tecniche per la visibilità online | Scoop.it
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game.
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