In retail, there is a sales tactic known as suggestive selling. In essence, suggestive selling is basically an attempt by a sales person to sell the customer an accessory for a product that they are already buying.
The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is […]
User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials.
If you are not using Pinterest for marketing your small business, what are you waiting for? I get more traffic from Pinterest than any other social media site, and my type of business is not one you would think would be Pinterest-friendly.
These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.
The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.
For today’s marketer, it is well known that only sharing your own content is not sufficient. Potential customers want to feel that you can provide them with valuable content, regardless of the source.
Content curation, namely the strategy of disseminating valuable content from an outside source to your community – in this case, your social community – is the go-to strategy for this. While for some this may seem counter-intuitive, it is actually one of the best ways to establish thought leadership. Social communities look to their connections to learn about relevant industry news, tips, and insights that will help them in their day-to-day lives.
Increasingly, brands play on social interaction to build communities and customer loyalty. But why is this approach so successful? And what are the pitfalls to watch out for? This post is about what you need to know to successfully tap into social norms for a strong brand.