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Best Social Media Management Tools for Small Business Owners

Best Social Media Management Tools for Small Business Owners | Tecniche per la visibilità online | Scoop.it

Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting.

There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Of course, if you want more versatility (additional profiles, analytics, etc.), some services require premium subscriptions.

 
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Audit Seo per Siti Web: le linee guida fondamentali

Audit Seo per Siti Web: le linee guida fondamentali | Tecniche per la visibilità online | Scoop.it
Come impostare un Audit Seo per il vostro sito web o Ecommerce e creare la migliore strategia di Web Marketing? Ecco una guida utilissima.
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An Introduction to Facebook Ads for Ecommerce

An Introduction to Facebook Ads for Ecommerce | Tecniche per la visibilità online | Scoop.it
When you think of Facebook ads for your business, maybe you begin to wonder if it’s too expensive, if it’s too difficult to figure out, or if it’s still too early for your business to pay for advertising.
In this article, I’m going to go through the basics and fundamentals of Facebook ads and provide you with an overview of the platform. In a future article, I’ll walk you through, step-by-step, how to create your first ad. For now, let’s dive into the world of Facebook ads and what they look like for ecommerce businesses.
Join us as well for a live Twitter chat today (July 20, 2015) at 2 PM EST. Shopify will be hosting a live Twitter chat discussing Facebook ads for ecommerce. Learn more about it in the blog post.
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9 Clever Ways to Automate Your Small Business with IFTTT

9 Clever Ways to Automate Your Small Business with IFTTT | Tecniche per la visibilità online | Scoop.it
IFTTT (If This, Then That) is a free online tool that automates actions between websites, apps, smartphones, gadgets and more. IFTTT has a lot of novel uses for the average user, but it can be a major marketing ally for small business owners.
Here’s our list of 9 clever and creative ways to use IFTTT to automate tasks for your small business.
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5 Habits Guaranteed to Give You Higher Rankings

5 Habits Guaranteed to Give You Higher Rankings | Tecniche per la visibilità online | Scoop.it
It is possible to build daily habits that guarantee to give your higher ranking and greater marketing success. Here are the habits you should cultivate.
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How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche - Whiteboard Friday

How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche - Whiteboard Friday | Tecniche per la visibilità online | Scoop.it
With the right combination of data, we can get a great sense for the relative value of keywords within certain markets/niches. In today's Whiteboard Friday, Rand shows you how.
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Why We Can't Do Keyword Research Like It's 2010 - Whiteboard Friday

Why We Can't Do Keyword Research Like It's 2010 - Whiteboard Friday | Tecniche per la visibilità online | Scoop.it
From selection to the actual research, keywords simply aren't the same beast they were five years ago. In today's Whiteboard Friday, Rand shows you how to do keyword research in 2015, ensuring you don't harm your site with obsolete tactics.
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Buyable Pins and the Future of Ecommerce

Buyable Pins and the Future of Ecommerce | Tecniche per la visibilità online | Scoop.it
Buyable Pins and the Future of Ecommerce - Digital Commerce
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Find Your Actionable Social Media Strategy

Find Your Actionable Social Media Strategy | Tecniche per la visibilità online | Scoop.it
Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.
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11 Examples of Facebook Ads That Actually Work (And Why)

11 Examples of Facebook Ads That Actually Work (And Why) | Tecniche per la visibilità online | Scoop.it
Some of the best Facebook ad examples for each type of Facebook ad -- and what makes them effective.
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Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? - Whiteboard Friday

Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? - Whiteboard Friday | Tecniche per la visibilità online | Scoop.it
Opting for a rebrand/redirect or consolidation is a difficult decision to make. In today's Whiteboard Friday, Rand offers some guidance for those marketers who are wondering if it's the right path.
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How Much Has Link Building Changed in Recent Years?

How Much Has Link Building Changed in Recent Years? | Tecniche per la visibilità online | Scoop.it
I get asked this question a lot, and I find myself giving the same answer, even though I've been asked it probably dozens of times in the last two years. I'll show you why in this post.
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Increase the Persuasive Momentum of Your Conversion Funnels

Increase the Persuasive Momentum of Your Conversion Funnels | Tecniche per la visibilità online | Scoop.it
Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion funnel.
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5 Steps to Content Optimization

5 Steps to Content Optimization | Tecniche per la visibilità online | Scoop.it
These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing.
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10 Reasons Google+ Is Better Than Facebook

10 Reasons Google+ Is Better Than Facebook | Tecniche per la visibilità online | Scoop.it
Common complaints about Google+ were founded during their rocky debut as a new social media platform. Starting out as invitation only put them right in line with the unveiling of other social greats, like Facebook, but only Google-oriented people were in the know, turning Google+ into a more socially oriented version of Reddit. However, the interest began to fade around the same time Google+ became available throughout the world. At that point, brand new users were overwhelmed by a suggestion of random International users and geek-oriented topics resulting in a big, “No Thanks!”

Unfortunately, that impression of Google+ stuck. Despite all the perks, people stay away, and, honestly, those who really “get” Google are all the happier that no one else does.

Here are some cold, hard facts:

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, July 22, 11:53 PM

Do you agree?

SENAME Interactive's curator insight, July 23, 1:32 AM

The only feature I like in Google+ is circles. It helps for segmentation and you can choose what to share with different segment of people. But, I still love Facebook!

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How Google May Answer Questions in Queries with Rich Content Results

How Google May Answer Questions in Queries with Rich Content Results | Tecniche per la visibilità online | Scoop.it
Google may respond to some queries with Answers. treating them as question-queries, and provide rich content in response such as images or audio or video.
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How to Easily Analyze the Social Activities of Your Competitors

How to Easily Analyze the Social Activities of Your Competitors | Tecniche per la visibilità online | Scoop.it
Do you want to freshen up your social media marketing? Discover how to analyze your competitors' social accounts to inspire new marketing ideas.
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3 Ways to Engage Your Site Visitors

3 Ways to Engage Your Site Visitors | Tecniche per la visibilità online | Scoop.it
Connecting person to person is no less important for an online business.
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13 Things NOT to Do on Facebook

13 Things NOT to Do on Facebook | Tecniche per la visibilità online | Scoop.it
Learn about the most common mistakes to avoid personally and professionally on Facebook.
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Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Beyond Responsive Design: How to Optimize Your Website for Mobile Users | Tecniche per la visibilità online | Scoop.it
Got a mobile-friendly website? Great. Your job isn't done. Here's what else you need to do to optimize for mobile.
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Building Conversion Strategy with Time and Empathy | SEJ

Building Conversion Strategy with Time and Empathy | SEJ | Tecniche per la visibilità online | Scoop.it

You don’t need to hire an expensive Conversion Rate Optimization team to do great work. Just be ready to clear your calendar.


Via Kamal Bennani
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Normativa Cookies per siti Ecommerce | Socialware Italy

Normativa Cookies per siti Ecommerce | Socialware Italy | Tecniche per la visibilità online | Scoop.it
Come adeguare un sito web alla normativa sui Cookie? Quali sono i costi e quali i rischi che si corrono? Cosa dice la legge? Leggi ora!
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Remarketing Strategy Using Google Analytics

Remarketing Strategy Using Google Analytics | Tecniche per la visibilità online | Scoop.it
Remarketing is becoming more important for companies to master. Learn advanced tips and strategies here for using Google Analytics for retargeting here.
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5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue

5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue | Tecniche per la visibilità online | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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5 Tips That Will Get You On the Road to Conversion

5 Tips That Will Get You On the Road to Conversion | Tecniche per la visibilità online | Scoop.it
Who doesn’t love road trips? Here are expert tips that will get you on the road to conversion.
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​The 3 Most Common SEO Problems on Listings Sites

​The 3 Most Common SEO Problems on Listings Sites | Tecniche per la visibilità online | Scoop.it
Listings sites have a very specific set of search problems that you don't run into everywhere else. In this post, I'll show you how to deal with three big ones.
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