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8 ways blog writing is unique

8 ways blog writing is unique | Tecniche per la visibilità online | Scoop.it

There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference.  Here are eight ways that blog writing differs from how you might write in school or at work.

 
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L'arte di scrivere per l’ecommerce e il Seo Copywriting | Socialware Italy

L'arte di scrivere per l’ecommerce e il Seo Copywriting | Socialware Italy | Tecniche per la visibilità online | Scoop.it
Il mestiere del web editor per siti di Ecommerce di successo richiede competenze linguistiche trasversali, tra Seo e Semantica Web. Ecco qualche suggerimento
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8 Simple Tips That Can Help You Stand Out on Social Networks

8 Simple Tips That Can Help You Stand Out on Social Networks | Tecniche per la visibilità online | Scoop.it

It’s not easy to stand out among a million posts and messages on Twitter and Facebook these days. And it actually gets harder each day as these and other social networks continue to grow.


Via Brian Yanish - MarketingHits.com
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How to Immunize a New Website Against Negative SEO

How to Immunize a New Website Against Negative SEO | Tecniche per la visibilità online | Scoop.it
Negative SEO is something of a boogeyman. But whether or not it exists, it’s worth taking steps to immunize your site against it.
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7 Myths You Shouldn't Believe About Email Marketing [Infographic]

7 Myths You Shouldn't Believe About Email Marketing [Infographic] | Tecniche per la visibilità online | Scoop.it
Learn about the email myths you should ignore as you look to optimize your marketing.
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How to Create a Site Structure That Will Enhance SEO

How to Create a Site Structure That Will Enhance SEO | Tecniche per la visibilità online | Scoop.it
In this article, I share some of the best advice on creating a powerful site structure. The tips below will help you create a site that appeals to users, gets crawled and indexed by spiders, and delivers the best SERP listings and rankings possible.
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Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]

Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic] | Tecniche per la visibilità online | Scoop.it
Are you creating content for the web? You need to check out this infographic on eye tracking research.
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10 Unique Insights For Your Social Media Monitoring

10 Unique Insights For Your Social Media Monitoring | Tecniche per la visibilità online | Scoop.it
One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there
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Building Better Content By Improving Upon Your Competitors

Building Better Content By Improving Upon Your Competitors | Tecniche per la visibilità online | Scoop.it
A content strategy doesn't go far if it's phoned in. Take all the help you can get, even if it's from a competitor.
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12 Reasons to Integrate Visual Content Into Your Marketing Campaigns

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns | Tecniche per la visibilità online | Scoop.it
Learn about the reasons you should be incorporating visual content into your marketing campaigns in this infographic from Digital Marketing Philippines.
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20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja | Tecniche per la visibilità online | Scoop.it

Public humiliation is a small price to pay for free critiques of your landing pages from Rand Fishkin, Oli Gardner & Peep Laja. Check out the Page Fights!


Via Kamal Bennani
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8 Reasons You’ll Fail at Social Marketing & How to Avoid It

8 Reasons You’ll Fail at Social Marketing & How to Avoid It | Tecniche per la visibilità online | Scoop.it
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Building Relationships With Influencers Through Content

Building Relationships With Influencers Through Content | Tecniche per la visibilità online | Scoop.it
If you are not thinking "people" and "influencers" when developing your content marketing strategy, you are losing out.
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How To Tap Into Social Norms to Build a Strong Brand

How To Tap Into Social Norms to Build a Strong Brand | Tecniche per la visibilità online | Scoop.it
Increasingly, brands play on social interaction to build communities and customer loyalty. But why is this approach so successful? And what are the pitfalls to watch out for? This post is about what you need to know to successfully tap into social norms for a strong brand.
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How to Use Facebook for Targeted Content Promotion

How to Use Facebook for Targeted Content Promotion | Tecniche per la visibilità online | Scoop.it
With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.
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A Quick Rundown of Facebook Targeting Options [Infographic]

A Quick Rundown of Facebook Targeting Options [Infographic] | Tecniche per la visibilità online | Scoop.it
Learn how to identify your ideal audience on Facebook using this helpful infographic.
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4 Ways to Make Site Search More Contextual

4 Ways to Make Site Search More Contextual | Tecniche per la visibilità online | Scoop.it
4 Ways to Make Site Search More Contextual - Merchandising, Site Optimization, Site Search
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Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media

Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media | Tecniche per la visibilità online | Scoop.it

“*YOUR NAME HERE* IS THE WORST IN THE WORLD!!!!!” Is what they have said about you. “WHY DO YOU EVEN BOTHER!!!!” Is how they have reacted to your product launch. “HOW ‘BOUT NO!!!!!” Is how they have responded to your meticulously planned and painstakingly created marketing efforts. Sadface.


Should you be scared? Of course not, you’re a 21st century marketer who is willing to tackle negative feedback head-on. This is your time to shine, turn those cold and nasties into warm and fuzzies. Need a little inspiration? Here’s 7 tactics you can employ to push out the jive and bring in the love:


Via Brian Yanish - MarketingHits.com
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Is SEO Dead? NOOOOOOO!

Is SEO Dead? NOOOOOOO! | Tecniche per la visibilità online | Scoop.it
SEO isn't dead, on life support, or even suffering from a really bad case of the sniffles. SEO is alive and constantly evolving as Google changes.
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17 Keys to Success in Social PPC

17 Keys to Success in Social PPC | Tecniche per la visibilità online | Scoop.it
Social PPC is becoming an important part of the online marketing toolbox. Use these tips the next time you launch a paid social campaign.
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10 Paid Search Optimization Tactics to Improve ROI

10 Paid Search Optimization Tactics to Improve ROI | Tecniche per la visibilità online | Scoop.it
Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment.
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Calculating Estimated ROI for a Specific Site & Body of Keywords

Calculating Estimated ROI for a Specific Site & Body of Keywords | Tecniche per la visibilità online | Scoop.it
Calculate the potential impact that making critical keyword changes could have on your or your client's site to be able to communicate to key stakeholders the value that SEO could bring to the table.
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5 Tips to Stand Out When Selling on an Online Marketplace

5 Tips to Stand Out When Selling on an Online Marketplace | Tecniche per la visibilità online | Scoop.it

The advent of online marketplaces, led by eBay nearly 20 years ago, has become a boon for small businesses. Whether they're brick-and-mortar stores or single entrepreneurs operating from home, sellers around the world have been aided in finding customers as never before. New niche marketplaces, as exemplified by Etsy, are bringing exciting new opportunities for growing businesses.


As the popularity of online marketplaces increase, small business owners and online shop creators may find it harder to stand out in the crowd. Customers are more knowledgeable and higher-quality goods are being sold online.


To overcome these challenges, follow these five best practices to make the business and its products stand out in a competitive environment:


Via Brian Yanish - MarketingHits.com
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10 Surprising Facebook, Twitter, Pinterest Facts — Social Media Stats 2014

10 Surprising Facebook, Twitter, Pinterest Facts — Social Media Stats 2014 | Tecniche per la visibilità online | Scoop.it

This infographic from Mainstreethost highlights 10 surprising social media marketing stats that every marketer should know about.

 

Some key stats are:

- On Twitter, your biggest advocates have fewer than 500 followers.

- 10 to 11 PM is the best time for retweets.

- Engagement rate on Facebook is higher on Friday.

- Photo posts get the most likes and comments on Facebook pages.

- Pinterest, Twitter and Facebook are the kings of referral traffic.

- Tuesday is the best day for sharing Technology related Pins on Pinterest.


There's more in the full visual. Take a look.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 21, 1:30 AM

A list of 10 essential stats in an infographic, you should keep in mind when using social media to market your business.

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Use AdWords Similar Audiences To Reach Your Uncovered Audience

Use AdWords Similar Audiences To Reach Your Uncovered Audience | Tecniche per la visibilità online | Scoop.it
If you have seen success through Remarketing and are looking to expand your reach, Similar Audiences is a low risk way to reach your ‘uncovered audience’.
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5 Ways to Align Content Marketing and Semantic Web Optimization

5 Ways to Align Content Marketing and Semantic Web Optimization | Tecniche per la visibilità online | Scoop.it
Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy.
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