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8 ways blog writing is unique

8 ways blog writing is unique | Tecniche per la visibilità online | Scoop.it

There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference.  Here are eight ways that blog writing differs from how you might write in school or at work.

 
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L'arte di scrivere per l’ecommerce e il Seo Copywriting | Socialware Italy

L'arte di scrivere per l’ecommerce e il Seo Copywriting | Socialware Italy | Tecniche per la visibilità online | Scoop.it
Il mestiere del web editor per siti di Ecommerce di successo richiede competenze linguistiche trasversali, tra Seo e Semantica Web. Ecco qualche suggerimento
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Brand of the Day: How Ikea Brings Design Ideas to Life in Social

Brand of the Day: How Ikea Brings Design Ideas to Life in Social | Tecniche per la visibilità online | Scoop.it
The world's largest furniture retailer by sales doesn't even put most of its products together. Yes, Ikea has built an enormous business—and a beloved brand—around making the annoying and time-consuming task of doing it yourself cool.

Via Brian Yanish - MarketingHits.com
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5 Stats Every Ecommerce Business Should Know

5 Stats Every Ecommerce Business Should Know | Tecniche per la visibilità online | Scoop.it

As summer comes to an end, most retailers are gearing up for the busiest (and most lucrative) part of the year – the holidays.


Earning your customers’ business means having a strong grasp on the ever-changing eCommerce landscape. To point your business in the right direction, below are some stats to keep in mind, along with key takeaways and recommended courses of action.




Via Brian Yanish - MarketingHits.com
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6 Ways to Make Your Content Drive Long-Term ROI

6 Ways to Make Your Content Drive Long-Term ROI | Tecniche per la visibilità online | Scoop.it
Creating content is hard work. So if you're going to go to the trouble of creating it, you want to make sure it'll bring you a great return on your investment for a long time.

Via Brian Yanish - MarketingHits.com
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5 Tricks to Turbocharge Your Website Conversions

5 Tricks to Turbocharge Your Website Conversions | Tecniche per la visibilità online | Scoop.it
Maybe you don't have the deep pockets of Zappos, Amazon and eBay. But you can definitely match their website conversion rates by combining these factors.
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6 Things I Wish I Knew Before Using Optimizely

6 Things I Wish I Knew Before Using Optimizely | Tecniche per la visibilità online | Scoop.it
Diving into Conversion Rate Optimization for the first time can be a challenge, and Optimizely is one of those tools you will quickly encounter. Through this post I'm going to cover 6 features I wish I had known from day one that have helped improve my use of Optimizely.
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What Makes an Expert – the Art and Science of PPC

What Makes an Expert – the Art and Science of PPC | Tecniche per la visibilità online | Scoop.it
While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon.
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Organic Search Drives 51% Of Traffic, Social Only 5%

Organic Search Drives 51% Of Traffic, Social Only 5% | Tecniche per la visibilità online | Scoop.it
After analyzing "billions of pieces" of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to busine
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How to Get People to Read Your Entire Blog Post

How to Get People to Read Your Entire Blog Post | Tecniche per la visibilità online | Scoop.it
Want more people to read your posts all the way through? Check out these tips.
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4 Simple eCommerce Product Page Tests That Take Less Than an Hour

4 Simple eCommerce Product Page Tests That Take Less Than an Hour | Tecniche per la visibilità online | Scoop.it
Below, I’ve listed four super interesting case studies that go beyond the usual product page tests. You can use the insights they provide to boost the conversion rate of your e-commerce store.
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Goodbye, Exact and Phrase Match Keywords. Now What?

Goodbye, Exact and Phrase Match Keywords. Now What? | Tecniche per la visibilità online | Scoop.it
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns.
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8 Simple Tips That Can Help You Stand Out on Social Networks

8 Simple Tips That Can Help You Stand Out on Social Networks | Tecniche per la visibilità online | Scoop.it

It’s not easy to stand out among a million posts and messages on Twitter and Facebook these days. And it actually gets harder each day as these and other social networks continue to grow.


Via Brian Yanish - MarketingHits.com
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How to Immunize a New Website Against Negative SEO

How to Immunize a New Website Against Negative SEO | Tecniche per la visibilità online | Scoop.it
Negative SEO is something of a boogeyman. But whether or not it exists, it’s worth taking steps to immunize your site against it.
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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC] | Tecniche per la visibilità online | Scoop.it
Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

Via Brian Yanish - MarketingHits.com
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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content | Tecniche per la visibilità online | Scoop.it
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
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YouTube is the conversion champion of social advertising

YouTube is the conversion champion of social advertising | Tecniche per la visibilità online | Scoop.it
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4 Things Your Competitors Are Doing This Q4 to Crush You on Google

4 Things Your Competitors Are Doing This Q4 to Crush You on Google | Tecniche per la visibilità online | Scoop.it
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game.
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How to Sculpting PPC Success

How to Sculpting PPC Success | Tecniche per la visibilità online | Scoop.it
Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that won't help you achieve your conversion goals until you are left with a strategy that works.
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I fattori di posizionamento su Google del 2014, secondo Searchmetrics

I fattori di posizionamento su Google del 2014, secondo Searchmetrics | Tecniche per la visibilità online | Scoop.it

Come già accaduto nel 2012 e nel 2013, anche quest'anno, all'inizio dell'estate, Searchmetrics ha pubblicato il consueto studio sui fattori di posizionamento e di correlazione, ovvero "Ranking Factors – Rank Correlation 2014",

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5 Creative Ways to Get More Social Shares for Your Startup

Creating shareable content is the name of the online marketing game, and this is how you do it.
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Top 25 Free SEO Tools for On-Page Optimization

Top 25 Free SEO Tools for On-Page Optimization | Tecniche per la visibilità online | Scoop.it
In a world of Panda and Hummingbird its getting more and more important to get your on-page optimization right. Explore our top 25 tools for on-page SEO
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More Actionable Google Analytics Tips

More Actionable Google Analytics Tips | Tecniche per la visibilità online | Scoop.it
Early this year I published an article with 10 actionable Google Analytics tips. Since then, I wrote a few dozen posts on my weekly tips on the official Google Analytics Google+ page. In this article I share the top 10 tips from January to June.
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What to Include (& Leave Off) Your Homepage

What to Include (& Leave Off) Your Homepage | Tecniche per la visibilità online | Scoop.it
Is your homepage doing what it’s supposed to do? If you haven’t taken a look at it, now’s the time.
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How to Use Facebook for Targeted Content Promotion

How to Use Facebook for Targeted Content Promotion | Tecniche per la visibilità online | Scoop.it
With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.
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A Quick Rundown of Facebook Targeting Options [Infographic]

A Quick Rundown of Facebook Targeting Options [Infographic] | Tecniche per la visibilità online | Scoop.it
Learn how to identify your ideal audience on Facebook using this helpful infographic.
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4 Ways to Make Site Search More Contextual

4 Ways to Make Site Search More Contextual | Tecniche per la visibilità online | Scoop.it
4 Ways to Make Site Search More Contextual - Merchandising, Site Optimization, Site Search
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