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8 ways blog writing is unique

8 ways blog writing is unique | Tecniche per la visibilità online | Scoop.it

There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference.  Here are eight ways that blog writing differs from how you might write in school or at work.

 
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10 Consigli per affrontare la nuova era della #SEO

10 Consigli per affrontare la nuova era della #SEO | Tecniche per la visibilità online | Scoop.it

Le novità di Google sul mondo Seo sono ormai all’ordine del giorno, e per chi gestisce (o fa consulenza) per siti web e Ecommerce, essere sempre aggiornati è fondamentale.

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Over 12 percent of global Christmas gifts are m-commerce purchases

Over 12 percent of global Christmas gifts are m-commerce purchases | Tecniche per la visibilità online | Scoop.it
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7 Ways to Design Home Pages Without Rotating Banners

7 Ways to Design Home Pages Without Rotating Banners | Tecniche per la visibilità online | Scoop.it
7 Ways to Design Home Pages Without Rotating Banners - Conversion Optimization, Merchandising, Web Design
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Landing Page Copywriting Mistakes You Should Avoid

Landing Page Copywriting Mistakes You Should Avoid | Tecniche per la visibilità online | Scoop.it
Is your landing page copy sending mixed messages?
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Come fidelizzare un cliente nell'e-commerce | Socialware Italy

Come fidelizzare un cliente nell'e-commerce | Socialware Italy | Tecniche per la visibilità online | Scoop.it
Come si fidelizza un utente online? 10 best practice per creare una relazione felice e duratura con ogni cliente del vostro e-commerce.
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The Un-Checkbox Approach to Content Marketing

The Un-Checkbox Approach to Content Marketing | Tecniche per la visibilità online | Scoop.it
Data and insights can be incredibly valuable, but should never be treated as gospel, and the only logic worse than "because that's how we've always done it" might just be "because everyone else is doing it." Content is no exception. When was the last time you broke a few rules?
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7 Simple Social Media Moves That Work

Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
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4 Reasons Your Customers Aren't Sharing Your Content on Social Media

Survey of 1,000 people shows how identity formation affects what you share online.
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Are We Reaching the End of the Keyword Era?

Are We Reaching the End of the Keyword Era? | Tecniche per la visibilità online | Scoop.it
This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt.
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Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday

Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday | Tecniche per la visibilità online | Scoop.it
Different kinds of content are effective at targeting different kinds of people, from casual surfers to potential customers. In today's Whiteboard Friday, Rand shows us how to be more intentional about targeting them with the content and SEO choices we make.
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How to Improve Your Social Media Holiday Campaigns

How to Improve Your Social Media Holiday Campaigns | Tecniche per la visibilità online | Scoop.it
Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. In this article I'll share resources for building a social…
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Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns

Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns | Tecniche per la visibilità online | Scoop.it
Following up on last month's ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign setti
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PageRank Dead? – What Will Replace the "Green Standard?"

PageRank Dead? – What Will Replace the "Green Standard?" | Tecniche per la visibilità online | Scoop.it
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.
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The 4 Most Important Pages on Your Website (& How to Optimize Them)

The 4 Most Important Pages on Your Website (& How to Optimize Them) | Tecniche per la visibilità online | Scoop.it
Walk through how to optimize the four most important pages on your website.
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Information Architecture for SEO - Whiteboard Friday

Information Architecture for SEO - Whiteboard Friday | Tecniche per la visibilità online | Scoop.it
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.
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Facebook: 3 consigli per la prossima immagine di copertina | Socialware Italy

Facebook: 3 consigli per la prossima immagine di copertina | Socialware Italy | Tecniche per la visibilità online | Scoop.it
La scelta dell'immagine di copertina facebook è fondamentale per fare colpo sull'utente e convincerlo a seguirci. I nostri consigli, formulati su grandi esempi!
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How to Avoid the Unrealistic Expectations SEOs Often Create

How to Avoid the Unrealistic Expectations SEOs Often Create | Tecniche per la visibilità online | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.
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Understanding Your PPC Audience Motive

Understanding Your PPC Audience Motive | Tecniche per la visibilità online | Scoop.it
Are you killing your ad success by gearing the wrong text to the wrong audience? Read this post to learn how to better identify eCommerce audience motive.
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10 Common Reasons Why Content Marketing Isn't Working for You

10 Common Reasons Why Content Marketing Isn't Working for You | Tecniche per la visibilità online | Scoop.it
I wrote this article for those businesses who are doing content marketing just like they’ve been told, but aren’t seeing results. They don’t feel like content marketing is effective .
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Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data

Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data | Tecniche per la visibilità online | Scoop.it
Feel like Google Analytics is giving you bad data? Learn about the settings and bugs that could be tripping you up.
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Quality Content Essential for SEO Success [Study]

Quality Content Essential for SEO Success [Study] | Tecniche per la visibilità online | Scoop.it
In order to capture as much search share as possible in 2015, SEOs need to be creating engaging, quality content.
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5 Things You Need to Know About Social Media & SEO

5 Things You Need to Know About Social Media & SEO | Tecniche per la visibilità online | Scoop.it
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for now.
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International SEO & Geo IP Redirects

International SEO & Geo IP Redirects | Tecniche per la visibilità online | Scoop.it
There can be a lot of confusion about using geographical IP redirects and the consequences for SEO. Neil Walker explains the details and misconceptions.
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SEO On-Page Avanzata: Oltre le Parole Chiave

SEO On-Page Avanzata: Oltre le Parole Chiave | Tecniche per la visibilità online | Scoop.it
Di cosa parla questa pagina? Aiutare i motori di ricerca a rispondere a questa domanda, è in fondo uno dei compiti più importanti per chi fa SEO. I motori non possono leggere le pagine come le leggono gli esseri umani, e quindi dobbiamo fornire loro elementi utili a comprendere il significato dei nostri contenuti. Capire quali fattori utilizzare, e poi fornirli al motore, permetterà ai nostri contenuti di essere posizionati meglio. Anche se Google non ha mai rivelato i dettagli esatti del suo algoritmo, esperimenti effettuati nel corso degli anni, interviste, ricerche e richieste di brevetto hanno fatto emergere alcuni elementi e tecniche SEO On-Page che, mescolate sapientemente, posso portare ad ottimi risultati. Qui sotto trovi elencate e dettagliate 7 di queste tecniche, dalla più semplice alla più avanzata: il consiglio è sempre quello di non prenderle come regole assolute, ma di sperimentare, testare, combinare i vari elementi fra loro cercando di trovare la ricetta perfetta. 1.
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How Researching Competitors Can Improve Your Blog Content

How Researching Competitors Can Improve Your Blog Content | Tecniche per la visibilità online | Scoop.it
Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I'll share five ways to research your competitors' content and tools to help…
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