These seven factors make the difference between social media strategy success and failure.
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Il web marketing a portata di click! www.thesocialware.com
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Francesco Antonacci
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Le novità a cui Google ci sta abituando in questi ultimi tempi rendono imprescindibile per chiunque lavori nel mondo del Web marketing o della Seo, informarsi e interpretare ogni singolo aggiornamento, perché solo in questo modo si potranno ottenere risultati validi e duraturi nella propria strategia Seo.
Francesco Antonacci's insight:
Per questa ragione consiglio sempre di “investire” un po’ di tempo ogni giorno nella lettura di siti web e fonti attendibili. Delete the scoop?
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Este nuevo perfil combina conocimientos de marketing y programación para ayudar a las startups a conseguir clientes. Delete the scoop?
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The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam. Delete the scoop?
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Women Action & the Media's new Action Network When working in the world of social change, it's easy to get excited about a new campaign when we're inspired by hope or outraged by injustice. Delete the scoop?
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Social media marketing has, over the past few years, gone from something practiced by a few early adopters to a crucial part of most big advertising campaigns. For proof of that, you only have to look at the results of a recent Gartner survey, which showed that most people now see social as being nearly as important as a corporate website and more traditional forms of online advertising. Via Level343 
Level343's curator insight,
May 21, 12:42 PM
This is a keeper... Oodles of links.
The awards have just announced the nominees for the 2013 edition. While there is still a strong US presence, emerging market countries such as Brazil, Russia and China are increasingly evident among the nominees.
Among the more interesting campaigns from those nominees is one called “You are Blind” from the Hungry Boys agency in Russia, which aims change the treatment of blind children, by giving people insight into what they go through. The primary way of doing this was with a website that challenged people to navigate a character through a virtual city using only sound. Delete the scoop?
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Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Delete the scoop?
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Can conversion rate optimization lead to zero success? Yes! Digital optimization lead to zero business profit? Absolutely!! Focus on business profitability. Delete the scoop?
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Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’. Delete the scoop?
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Pinterest has announced an interesting piece of news that sees its popular social sharing site begin to categorize pins based on different types of content, while a share button for ... Delete the scoop?
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Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Delete the scoop?
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Tre strumenti, di cui ho preparato i relativi tutorial, che utilizzo per analizzare la concorrenza presente su Internet all'interno di una nicchia di mercato. Via Francesco Campa 
Francesco Campa's curator insight,
May 17, 6:57 AM
Ho selezionato tre strumenti che uso spesso per verificare l'interesse nei confronti di un determinato argomento nel tempo.
Una volta individuato l'argomento passo alla fase successiva e cioé all'analisi dei concorrenti che trattano quel particolare argomento e che operano quindi nella nicchia di mio interesse.
Questi strumenti sono particolarmente utili per analizzare trend, argomenti, parole-chiave, nicchie o settori di mercato per poi analizzare i competitors presenti.
I tre strumenti, di cui puoi vedere i tutorial che ho realizzato, sono i seguenti:
--> Backlinktest / per conoscere i link in entrata (collegamenti) verso il sito che intendi analizzare e sapere quali sono i siti che stanno linkando a quel sito, affinché tu possa verificarne l'interesse;
--> LikeAlyzer / per analizzare la tua Pagina Facebook e anche quella dei tuoi competitors e vedere quali azioni compiono gli utenti.
--> Google Trends / per comprendere l'interesse nei confronti di un certo argomento, verificare la popolarità degli argomenti di tuo interesse e analizzare le keywords che potrebbero aiutarti a migliorare il posizionamento sui motori di ricerca.
A lato di ogni tutorial puoi scaricare anche la Tabella Comparativa gratuita che ho preparato su questi e altri strumenti utili a:
- trovare una nicchia di mercato sul web;
- analizzare i concorrenti presenti in rete;
- monitorare nel tempo la concorrenza su Internet.
I tre strumenti indicati, con i relativi tutorial e con la possibilità di scaricare la Tabella Comparativa, li trovi al seguente link: http://www.latuanicchiaonline.it/strumenti-di-analisi/ Delete the scoop?
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This infographic provides a visual guide and a brief synopsis of different uses for Twitter. It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management. Via Lauren Moss 
KOMADOK by D.FRAGUELA's comment,
May 22, 12:47 PM
We often don't know what to Tweet, and it's true that this infographic gives us lots of ideas. We can use the same tool (mind mapping) for other social networks too.
Venkatesh Iyer (venkyiyer.com)'s curator insight,
Today, 3:16 AM
Can't think of anything I could have added usefully to that infographic. Delete the scoop?
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Are business partnerships like relationships that occur in nature? Can organizations work together to defend their common interests when attacked by a competitor or an uncontrollable market force, like many plants do when threatened? Delete the scoop?
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With initiatives like Google Secure Search, Universal Search, and Knowledge Graph, it's becoming increasingly difficult for marketers to figure out how and why they receive Google referrals. Delete the scoop?
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Many people think they can use shortcuts to build quality links on their website. This infographic will help you do it the real way for long term benefits. Delete the scoop?
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Success is what all teams wish for. But are they prepared for its hazards? A new study reveals why failures strengthened the nascent Guns N’ Roses whereas success ultimately destroyed it. Delete the scoop?
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It's worth noting that the biggest social media story of the year so far has nothing to do with innovation but rather the sale of an existing platform, Tumblr, to an entrenched tech giant, Yahoo. Delete the scoop?
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Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it? Delete the scoop?
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La filial irlandesa de Facebook es la responsable del control y el tratamiento de los datos de la red social en toda la UE. Delete the scoop?
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Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. Via Bonnie Burns 
Bonnie Burns's curator insight,
May 20, 11:33 AM
Matt said that Google is launching “soon” a new change that will make it less likely to see results from the same domain name, if you already have been shown that domain name in previous results three or four times before. Matt explained that once you’ve seen a cluster of about four results from a specific domain name, the subsequent pages are going to be less likely to show you results from that domain name.
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A warning, from an ex-digital activist, that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century. Delete the scoop?
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Picking the right logo color is vital to make sure that the first impression your customers get of your brand is in line with your brand's characteristics. Delete the scoop?
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Scopri qui le dritte e i consigli utili per aumentare le visualizzazioni su youtube dei tuoi video per migliorare il tuo business online. Via Mirko D'Isidoro - FreelanceWebDesigner.it, Maniman Giri 
Mirko D'Isidoro - FreelanceWebDesigner.it's curator insight,
May 17, 4:00 AM
Un'ottima strategia per migliorare la tua visibilità online è usare Youtube.
Su questo gust post di Blographik, ti segnalo i migliori suggerimenti selezionati da me:
1. Ottimizza i video facendo attenzione ad inserire una buona descrizione, un titolo e delle parole chiave attinenti.
2. Se hai un blog, condividi il video scrivendoci un articolo e trascrivendo testualmente quello che viene detto.
3. Crea solo video con contenuti di qualità per la tua nicchia. Le informazioni che offri devono essere di valore ed interessanti per il tuo pubblico. Maggiore è l'impegno che metterai per dare info buone, più aumenterai la possibilità che il tuo video diventi virale.
4. usa un'immagine del tuo account che sia correlata al tuo brand, in modo da facilitare ai tuoi visitatori il ricordo di chi ha pubblicato quei fantastici video.
Qui trovi l'articolo completo con altri consigli: http://www.blographik.it/2013/05/17/aumentare-visualizzazioni-youtube/
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If you're ranking number four for a keyword, there's no doubt you want to move up to that coveted number one spot. So how do you boost your rankings for the old keyword you've been targeting?
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Google has made a big bet on Google+, which it prefers not to call a social network but rather a social layer atop all of Google's services.
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