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6 Factors that turn social media strategy into RESULTS

6 Factors that turn social media strategy into RESULTS | Tecniche per la visibilità online | Scoop.it
These seven factors make the difference between social media strategy success and failure.
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L'arte di scrivere per l’ecommerce e il Seo Copywriting | Socialware Italy

L'arte di scrivere per l’ecommerce e il Seo Copywriting | Socialware Italy | Tecniche per la visibilità online | Scoop.it
Il mestiere del web editor per siti di Ecommerce di successo richiede competenze linguistiche trasversali, tra Seo e Semantica Web. Ecco qualche suggerimento
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17 Keys to Success in Social PPC

17 Keys to Success in Social PPC | Tecniche per la visibilità online | Scoop.it
Social PPC is becoming an important part of the online marketing toolbox. Use these tips the next time you launch a paid social campaign.
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10 Paid Search Optimization Tactics to Improve ROI

10 Paid Search Optimization Tactics to Improve ROI | Tecniche per la visibilità online | Scoop.it
Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment.
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Calculating Estimated ROI for a Specific Site & Body of Keywords

Calculating Estimated ROI for a Specific Site & Body of Keywords | Tecniche per la visibilità online | Scoop.it
Calculate the potential impact that making critical keyword changes could have on your or your client's site to be able to communicate to key stakeholders the value that SEO could bring to the table.
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5 Tips to Stand Out When Selling on an Online Marketplace

5 Tips to Stand Out When Selling on an Online Marketplace | Tecniche per la visibilità online | Scoop.it

The advent of online marketplaces, led by eBay nearly 20 years ago, has become a boon for small businesses. Whether they're brick-and-mortar stores or single entrepreneurs operating from home, sellers around the world have been aided in finding customers as never before. New niche marketplaces, as exemplified by Etsy, are bringing exciting new opportunities for growing businesses.


As the popularity of online marketplaces increase, small business owners and online shop creators may find it harder to stand out in the crowd. Customers are more knowledgeable and higher-quality goods are being sold online.


To overcome these challenges, follow these five best practices to make the business and its products stand out in a competitive environment:


Via Brian Yanish - MarketingHits.com
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10 Surprising Facebook, Twitter, Pinterest Facts — Social Media Stats 2014

10 Surprising Facebook, Twitter, Pinterest Facts — Social Media Stats 2014 | Tecniche per la visibilità online | Scoop.it

This infographic from Mainstreethost highlights 10 surprising social media marketing stats that every marketer should know about.

 

Some key stats are:

- On Twitter, your biggest advocates have fewer than 500 followers.

- 10 to 11 PM is the best time for retweets.

- Engagement rate on Facebook is higher on Friday.

- Photo posts get the most likes and comments on Facebook pages.

- Pinterest, Twitter and Facebook are the kings of referral traffic.

- Tuesday is the best day for sharing Technology related Pins on Pinterest.


There's more in the full visual. Take a look.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 21, 1:30 AM

A list of 10 essential stats in an infographic, you should keep in mind when using social media to market your business.

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Use AdWords Similar Audiences To Reach Your Uncovered Audience

Use AdWords Similar Audiences To Reach Your Uncovered Audience | Tecniche per la visibilità online | Scoop.it
If you have seen success through Remarketing and are looking to expand your reach, Similar Audiences is a low risk way to reach your ‘uncovered audience’.
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5 Ways to Align Content Marketing and Semantic Web Optimization

5 Ways to Align Content Marketing and Semantic Web Optimization | Tecniche per la visibilità online | Scoop.it
Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy.
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Google To Go After Amazon By Stepping Up E-Commerce Offerings

Google To Go After Amazon By Stepping Up E-Commerce Offerings | Tecniche per la visibilità online | Scoop.it
Cnet reports that Google wants to challenge Amazon's dominance in the e-commerce market by expanding the resources of its Google Shopping Express service.
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Content Creators Ranking Checklist: How Quality Scores Influence

Content Creators Ranking Checklist: How Quality Scores Influence | Tecniche per la visibilità online | Scoop.it
Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
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Personalization Drives #eCommerce Revenue

Personalization Drives #eCommerce Revenue | Tecniche per la visibilità online | Scoop.it
In retail, there is a sales tactic known as suggestive selling. In essence, suggestive selling is basically an attempt by a sales person to sell the customer an accessory for a product that they are already buying.
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Setting Up 4 Key Customer Loyalty Metrics in Google Analytics

Setting Up 4 Key Customer Loyalty Metrics in Google Analytics | Tecniche per la visibilità online | Scoop.it
Learn how to track four of the most valuable customer loyalty metrics using nothing but your wits and Google Analytics.
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Google Removes Author Photos From Search: Why And What Does It Mean?

Google Removes Author Photos From Search: Why And What Does It Mean? | Tecniche per la visibilità online | Scoop.it
The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is […]
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Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]

Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic] | Tecniche per la visibilità online | Scoop.it
Are you creating content for the web? You need to check out this infographic on eye tracking research.
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10 Unique Insights For Your Social Media Monitoring

10 Unique Insights For Your Social Media Monitoring | Tecniche per la visibilità online | Scoop.it
One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there
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Building Better Content By Improving Upon Your Competitors

Building Better Content By Improving Upon Your Competitors | Tecniche per la visibilità online | Scoop.it
A content strategy doesn't go far if it's phoned in. Take all the help you can get, even if it's from a competitor.
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12 Reasons to Integrate Visual Content Into Your Marketing Campaigns

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns | Tecniche per la visibilità online | Scoop.it
Learn about the reasons you should be incorporating visual content into your marketing campaigns in this infographic from Digital Marketing Philippines.
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Rescooped by Francesco Antonacci from Social Media, SEO, Mobile, Digital Marketing
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20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja | Tecniche per la visibilità online | Scoop.it

Public humiliation is a small price to pay for free critiques of your landing pages from Rand Fishkin, Oli Gardner & Peep Laja. Check out the Page Fights!


Via Kamal Bennani
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8 Reasons You’ll Fail at Social Marketing & How to Avoid It

8 Reasons You’ll Fail at Social Marketing & How to Avoid It | Tecniche per la visibilità online | Scoop.it
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Building Relationships With Influencers Through Content

Building Relationships With Influencers Through Content | Tecniche per la visibilità online | Scoop.it
If you are not thinking "people" and "influencers" when developing your content marketing strategy, you are losing out.
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How To Tap Into Social Norms to Build a Strong Brand

How To Tap Into Social Norms to Build a Strong Brand | Tecniche per la visibilità online | Scoop.it
Increasingly, brands play on social interaction to build communities and customer loyalty. But why is this approach so successful? And what are the pitfalls to watch out for? This post is about what you need to know to successfully tap into social norms for a strong brand.
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The Resources You Need to Master Smart Content [In Under 100 Words]

The Resources You Need to Master Smart Content [In Under 100 Words] | Tecniche per la visibilità online | Scoop.it

Want to master smart content, aka dynamic content? Here are the resources you need.

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Facebook Enhances Remarketing Capabilities With New Features

The social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features?
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The 10 Best Ways to Generate Traffic Without Google

The 10 Best Ways to Generate Traffic Without Google | Tecniche per la visibilità online | Scoop.it
Don't rely on a single traffic source for business. Use these multiple streams of traffic as insurance against the inevitable search algorithm changes.
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How to Maintain Style Alongside Keyword Density When Writing SEO Content

How to Maintain Style Alongside Keyword Density When Writing SEO Content | Tecniche per la visibilità online | Scoop.it
It can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effective SEO-aware content.
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