Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages as perfectly as possible.
Here are 10 WordPress plugins to help your product pages.
With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand's theories about what Google's doing in content analysis and how marketers may be able to leverage it.
We're often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today's Whiteboard Friday, Rand shows us a few ways forward.
Creating fresh content is an essential part of any marketing strategy.
It gets people to pay attention, helps you build trust, and even gives you the chance to reach new customers when people share.
But while generating content is essential to your marketing success, finding the time to create fresh content on a regular basis isn’t always easy. This is especially true when you have to run a business, manage your staff, and make sure everything else in your life is running smoothly.
Luckily, you don’t always need to create new content to satisfy your audience.
By re-purposing the great content you already have and delivering it in new ways, you can get more out of the content you are already creating.
What's even cooler about gapingvoid is its stance on marketing. According to its website, gapingvoid believes that "Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails." Our thoughts exactly! Now that we're all caught up, let's take a look at gapingvoid's take on inbound marketing via the following 6 social objects....
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today's Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.
In this article, I'll examine the art of thinking sideways for one of the slightly more tricky marketing clients I've worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios.
Influencer marketing can be incredibly powerful. It harnesses the power of a respected figure and turns it into a ball of social marketing energy – but the potential of the energy depends on the influencer and how that influencer genuinely feels about the product.
With the right types of landing pages, you can dramatically increase your local visibility. These helpful guidelines and tips will help you ensure proper implementation for your specific business model.