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Adwords: 3 consigli che faranno felice il vostro portafoglio | Socialware Italy

Adwords: 3 consigli che faranno felice il vostro portafoglio | Socialware Italy | Tecniche per la visibilità online | Scoop.it
Come ottimizzare una campagna Adwords intervenendo su Annunci sulle mobile app e sui Partner di ricerca? Ecco 3 consigli che vi saranno utilissimi!
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The Simple Truth About SEO - Forbes

The Simple Truth About SEO - Forbes | Tecniche per la visibilità online | Scoop.it
Forbes
The Simple Truth About SEO
Forbes
A couple weeks ago, I got a call from one of our portfolio company's CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn't get a straight answer.

Via Marilyn Moran, Martin (Marty) Smith
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Marilyn Moran's curator insight, April 23, 10:17 PM

I beg to differ on this article, slightly. SEO is anything BUT simple. Let's face it; it takes work. You can't just create a website and expect it to magically appear on page one especially if you have competition. :)

Martin (Marty) Smith's curator insight, April 23, 10:42 PM

Agree with [url=/u/1199328 x-already-notified=1]Marilyn Moran[/url] SEO is many things "simple" not the first idea that jumps to mind. Realize the Forbes writer thinks he can make SEO "simple" for the C-level and maybe he does in the sense that they know SEO exists, but based on this article they have no capacity to DRIVE there themselves.

Problem with this web stuff is if you half to pay me or my tribe to interpret for you you've done two bad things at once - 

* Doubled or more your content marketing costs.

* Become dependent. We have to fish for you forever.

For example, I love this line, " but 90 percent is merely about consistently doing what feels natural and testing." I heard the process of SEO and testing defined better by Tobias Walter from @Shoeboxed team at Triangle Startup Factory today:

Traffic, Conversion, Revenue (TCR)

The big idea is those three ideas are connected . Biggest impact comes from working on one at a time. First you increase traffic. Once that goal is achieved you work on increasing conversion. Once that goal is bet you increase revenue.

Once you've made the turn through all three you go around the horn again rinsing and repeating ad infinitum. Much better explanation and more true to my experience as a Director of Ecommerce fo 7 years ( mad $30M+, AOV never over $62) and then Director of Marketing for an agency for 2 years (Klout up 292% and 2 record years).

When isolating the three key ideas of TCR (Traffic Conversion Revenue) from each other you don't get wound up in the wrong conversation. Yes you can attempt to knock down traffic and conversion at once. Chances are you will die trying or drown in attribution. Better to isolate, improve and then circle around again. 

Much more CLEAR explanation of SEO At Triangle Startup Factory today by Tobias Walter from Shoeboxed. We won't have to fish for Tobias or the Shoeboxed team any day soon :). Marty 

 

Marilyn Moran's comment, Today, 11:30 AM
Thank you for the mention @Martin (Marty) Smith!
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Search Marketers: Keep Calm, Carry On

Search Marketers: Keep Calm, Carry On | Tecniche per la visibilità online | Scoop.it
Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is […]
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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Tecniche per la visibilità online | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO
http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg ;


Via Giuseppe Mauriello
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malek's curator insight, April 21, 6:41 PM

The level of details is high enough to painlessly go through the infographic. #keep.

FredColantonio's curator insight, April 22, 3:07 AM

La vidéo est bonne pour le référencement, c'est une nouvelle fois confirmé.


"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors."

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How to Create a Successful Business Blog

How to Create a Successful Business Blog | Tecniche per la visibilità online | Scoop.it
20 expert resources to help you build a business blog around your brand, publish useful content consistently, then market and measure your success.
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10 WordPress Ecommerce Plugins to Improve Product Pages

10 WordPress Ecommerce Plugins to Improve Product Pages | Tecniche per la visibilità online | Scoop.it

Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages as perfectly as possible.

Here are 10 WordPress plugins to help your product pages.


Via Kamal Bennani
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Content-Gap SEO: A Potentially Untapped Opportunity

Content-Gap SEO: A Potentially Untapped Opportunity | Tecniche per la visibilità online | Scoop.it
With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand's theories about what Google's doing in content analysis and how marketers may be able to leverage it.
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How Can Mobile SEO Help my Non-Mobile or Local Business?

How Can Mobile SEO Help my Non-Mobile or Local Business? | Tecniche per la visibilità online | Scoop.it
We're often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today's Whiteboard Friday, Rand shows us a few ways forward.
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Increasing Conversion Rates For E-Commerce Websites

Increasing Conversion Rates For E-Commerce Websites | Tecniche per la visibilità online | Scoop.it
Learn how to increase your e-commerce SEO or PPC campaigns conversion rate by implementing 5 easy to understand strategies that are proven to be effective.

Via ECOMpedia.ro
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Rescooped by Francesco Antonacci from SEO and Social Media Marketing
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How to Score Your Website’s SEO in 10 Minutes or Less

How to Score Your Website’s SEO in 10 Minutes or Less | Tecniche per la visibilità online | Scoop.it

One of the most important skills you can develop is getting a quick snapshot of a website's SEO. 

 

All it takes is ten minutes. And you don't need any expensive tools.

 

You can use this step-by-step process to determine your own website's health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO. 

 

Read More: http://www.quicksprout.com/2014/04/09/how-to-score-your-websites-seo-in-10-minutes-or-less/


Via Antonino Militello
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Celebritize You's curator insight, April 10, 12:30 PM

How do you know if your SEO is enough? Find out how to score your website's SEO in ten minutes or less. 

Neil Ferree's comment, April 10, 10:13 PM
I like to compare Alexa vs. SimilarWeb stats to get a deeper look into a site's SEO structure and appeal
Debbie Gartner's curator insight, April 11, 7:45 AM

Here's a great guideline to quickly analyze the SEO/effectiveness on your website.  It's rather simple to do and quickly points out the areas you need to work on.


For me, I still need to do some work on my domain authority.  So that will be my focus for the next few months.

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3 New Business Books Every Entrepreneur Should Read

3 New Business Books Every Entrepreneur Should Read | Tecniche per la visibilità online | Scoop.it
Need a good read? These titles don't deal with startups specifically, but they tackle the kinds of business issues you face every day.
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6 Ways to Get More from Your Marketing Content

6 Ways to Get More from Your Marketing Content | Tecniche per la visibilità online | Scoop.it

Creating fresh content is an essential part of any marketing strategy.


It gets people to pay attention, helps you build trust, and even gives you the chance to reach new customers when people share.


But while generating content is essential to your marketing success, finding the time to create fresh content on a regular basis isn’t always easy. This is especially true when you have to run a business, manage your staff, and make sure everything else in your life is running smoothly.


Luckily, you don’t always need to create new content to satisfy your audience.


By re-purposing the great content you already have and delivering it in new ways, you can get more out of the content you are already creating.


Via Brian Yanish - MarketingHits.com
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Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC

Bad Ads, Worse Ads, and Very, Very Bad Ads: The Worst of PPC | Tecniche per la visibilità online | Scoop.it
Larry Kim has been sharing a lot of research lately on the traits and features of winning AdWords campaigns, from those with mega-high click-through rates
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Rescooped by Francesco Antonacci from Social Media (network, technology, blog, community, virtual reality, etc...)
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5 Facebook Page Tools to Improve Your Page Management

5 Facebook Page Tools to Improve Your Page Management | Tecniche per la visibilità online | Scoop.it

Excerpt from the article by Social Media Examiner:
"Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System
Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.
You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things.

You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified.
Where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages.
Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans.

#2: Add Functionality
You can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.
Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

Facebook tabs aren’t available on mobile devices.
ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

#3: Find Trending Hashtags
Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

#4: Create Engaging Images
Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

#5: Use a Good Content Curation Tool
You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.

One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.
If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later..."

Read full, interesting and original article:
http://www.socialmediaexaminer.com/5-facebook-page-tools/

 


Via Giuseppe Mauriello, roberto toppi
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How to Quickly Write a Blog Post When You're In a Time Crunch

How to Quickly Write a Blog Post When You're In a Time Crunch | Tecniche per la visibilità online | Scoop.it
How can you quickly churn out blog posts when you're in a time crunch? Turns out, it's not as hard as you think. Here's how to do it.
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More myths about SEO

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) ?

 


Via Nick
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SEO, Your Website & You: 5 Myths & 10 Tips

SEO, Your Website & You: 5 Myths & 10 Tips | Tecniche per la visibilità online | Scoop.it
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
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How to use Google+ to Increase Brand Engagement

How to use Google+ to Increase Brand Engagement | Tecniche per la visibilità online | Scoop.it
A recent student by Forrester Research unveiled shocking facts: Of 60,000 US online adults who use social sites, 22% visit Google+ each month. Brands have
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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists | Tecniche per la visibilità online | Scoop.it
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
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4 Paid Search Spring Cleaning Tips

4 Paid Search Spring Cleaning Tips | Tecniche per la visibilità online | Scoop.it
Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can get the most out of the upcoming changes.
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The Rules of Link Building - Whiteboard Friday

The Rules of Link Building - Whiteboard Friday | Tecniche per la visibilità online | Scoop.it
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today's Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.

Via Carlo Mazzocco
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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Tecniche per la visibilità online | Scoop.it
Take a look at some blog post title A/B test results, and what the takeaways are for your own title brainstorms.
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The Online Importance of an Image in Digital Marketing

The Online Importance of an Image in Digital Marketing | Tecniche per la visibilità online | Scoop.it
Images and Video are a fantastic way of getting your brand recognised online. Sarah Bradley for State of Digital explores what's out there and how to use it
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The Art of Thinking Sideways: Content Marketing for "Boring" Businesses

The Art of Thinking Sideways: Content Marketing for "Boring" Businesses | Tecniche per la visibilità online | Scoop.it
In this article, I'll examine the art of thinking sideways for one of the slightly more tricky marketing clients I've worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios.
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4 Ways to Find Guest Blogging Opportunities

4 Ways to Find Guest Blogging Opportunities | Tecniche per la visibilità online | Scoop.it
Discover how these guest blogging platforms can help your site and content gain visibility by developing relationships with blog owners and guest bloggers.
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Tecniche per la visibilità online | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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rahul shah's curator insight, April 19, 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!