 Your new post is loading...
Fino a qualche anno fa per realizzare un sito web era necessario rivolgersi a Web Agency che (spesso) utilizzavano CMS poco performanti e soprattutto, difficilmente gestibili. Purtroppo ancora oggi, sono in molti a credere che questa sia l’unica soluzione. Al contrario invece, esistono molte alternative sicuramente più economiche e che permettono a chiunque di poter gestire con facilità il proprio sito. Il problema della gestioneè fondamentale soprattutto per i siti Ecommerce, dove è necessario lavorare su ogni minimo dettaglio, pianificare strategie di web marketing e di usabilità del sito efficaci, al fine di renderli attraenti, affascinanti e che invoglino l’utente ad acquistare.
The NSA won't stop snooping on you, but you can throw them off your trail. Here are some tools to help you go private.
Find out all the tips on how to design an impactful webpage with the Graphitas’ infogaphic, Design With Impact: A Guide to Webpage Anatomy. See what you can and can’t live without on your webpage with the Impact-O-Meter.
Via Lauren Moss
Algunos, como feedly, supieron correr en el momento adecuado para conseguir que miles de personas dejen de usar Google Reader como su lector de noticias
With speculation that Facebook might be launching an RSS reader at its press event next week, it’s important to think about why users loved the Google Reader experience. Hint: it wasn’t because Google Reader was social.
Via gdecugis, Brian Yanish - MarketingHits.com
Things which are easier for us to digest are more credible, and more likely to induce action. In today's Whiteboard Friday, Rand dives into how processing fluency impacts web marketing and customer decisions.
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.
SEJ SearchEngineJournal ha diffuso una infografica creata da Accept Credit Cards dedicata all’analisi degli utenti di Pinterest e del suo potenziale di vendita in grado di convertire pin in acquisti. L’infografica è mostrata più avanti ed è composta dalle seguenti parti:
Via Gioia Feliziani, Maniman Giri
Che cosa è il Visual Storytelling? Partiamo innanzitutto dal significato della parola Storytelling: "E' una metodologia e disciplina che usando i principi della narratologia crea racconti influenza...
Via Guglielmo Cornelli
A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices. “Social signals” is another trust and popularity indicator that search engines can use by obtaining available data from known social media networks/websites. User behaviors, in terms of web usage, have been more exposed in social platforms, which is why this ranking factor has been somehow more relevant in determining popular content, personalities and brands. Although it’s not applicable to every industry, and not really a factor that Google will most likely focus on, it’s still a signal worth pursuing (diversified traffic sources is always good). Read More at: http://kaiserthesage.com/off-page-seo/
Via Antonino Militello
Today's web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval.
Customer service is critical in the ongoing relationship between retailers and their customers. With the rise of social media and mobile devices, retail and ecommerce companies need to understand and embrace the social customer and respond to them in a personal and timely manner.
Via Kamal Bennani
|
Social media case studies can strike fear in the heart of resistant executives but may also present a danger to our marketing efforts.
Fingerprint (Photo credit: CPOA) It may raise hackles to think that U.S.
In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platform’s power, and how you can incorporate these practices into your Instagram efforts.
Via Kamal Bennani
When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy. With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there. Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.
Via Lauren Moss
Native advertising is the latest new fad. Here's how to make it work better than that traditional online ad.
Via Kamal Bennani
SEO has died a thousand deaths, but somehow it never seems to take. This is a post about why I think we underestimate what search is, and how SEO will continue to evolve long into our future.
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers.
Content marketing is of much more importance today than it ever has been. Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it. Content marketing is here to stay and these stats definitely prove the fact.
Via Lauren Moss
Quando si utilizza Facebook per costruire l'immagine del proprio brand è facile cadere in uno di questi 5 tremendi comportamenti da non tenere mai.
Via Carlo Mazzocco
Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable.
Via Level343
Dynamically retargeted ads aren't effective if you serve them too early in the purchasing process.
Via Kamal Bennani
Hai migliaia di visitatori che arrivano sul suo sito, ma non fai conversioni. Cosa fai? Pensi di modificare le tue campagne di marketing… o di cambiare target? O peggio ancora, di stoppare la SEO e il content marketing? La cosa migliore, è passare un po’ di tempo ad ottimizzare il tuo sito per le conversioni.
|
