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WordPress o Joomla, quale scegliere? | Socialware Italy

WordPress o Joomla, quale scegliere? | Socialware Italy | Tecniche per la visibilità online | Scoop.it

Fino a qualche anno fa per realizzare un sito web era necessario rivolgersi a Web Agency che (spesso) utilizzavano CMS poco performanti e soprattutto, difficilmente gestibili. Purtroppo ancora oggi, sono in molti a credere che questa sia l’unica soluzione. Al contrario invece, esistono molte alternative sicuramente più economiche e che permettono a chiunque di poter gestire con facilità il proprio sito. Il problema della gestioneè fondamentale soprattutto per i siti Ecommerce, dove è necessario lavorare su ogni minimo dettaglio, pianificare strategie di web marketing e di usabilità del sito efficaci, al fine di renderli attraenti, affascinanti e che invoglino l’utente ad acquistare.

 
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Web Tools to Blur Your Digital Footprint

Web Tools to Blur Your Digital Footprint | Tecniche per la visibilità online | Scoop.it
The NSA won't stop snooping on you, but you can throw them off your trail. Here are some tools to help you go private.
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Design With Impact: A Guide to Webpage Anatomy

Design With Impact: A Guide to Webpage Anatomy | Tecniche per la visibilità online | Scoop.it

Find out all the tips on how to design an impactful webpage with the Graphitas’ infogaphic, Design With Impact: A Guide to Webpage Anatomy.  See what you can and can’t live without on your webpage with the Impact-O-Meter.


Via Lauren Moss
malek's curator insight, June 18, 6:00 PM

Why design matters?

Content marketing is basically about generating, converting and retaining traffic. But all of these will not be possible if your website or blog is not designed to help you do this.

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flowreader, nueva alternativa a Google Reader

flowreader, nueva alternativa a Google Reader | Tecniche per la visibilità online | Scoop.it
Algunos, como feedly, supieron correr en el momento adecuado para conseguir que miles de personas dejen de usar Google Reader como su lector de noticias
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New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content

New SEO: The N.1 Thing Is To Create Unique, Useful, Memorable Content | Tecniche per la visibilità online | Scoop.it
Robin Good's curator insight, June 17, 3:56 PM



My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).


"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."


In this article the focus is specifically on rule n.1: Create content with your audience in mind.


Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.


Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."


Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.


Rightful. 7/10


Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641



Paola Caballer's curator insight, June 17, 5:41 PM

Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?

 

Básicamente:

 

- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo.

- Escribirlas con las mismas palabras, en el mismo orden.

- Escribir en una extensión de 300 palabras aprox.

- Colocar las palabras -etiquetas en:

   - El título del post

   - La dirección URL 

   - Los títulos y subtítulos de los párrafos

   - Los links

   - Por supuesto, el cuerpo general del texto, de arriba a abajo.

 

Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.

 

A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad. 

 

Siempre está bien recordar estos tips de cuando en vez ;)

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Why Facebook isn't the right company to create a Google Reader replacement

Why Facebook isn't the right company to create a Google Reader replacement | Tecniche per la visibilità online | Scoop.it
With speculation that Facebook might be launching an RSS reader at its press event next week, it’s important to think about why users loved the Google Reader experience. Hint: it wasn’t because Google Reader was social.

Via gdecugis, Brian Yanish - MarketingHits.com
ICTPHMS's curator insight, June 18, 7:41 AM

A very interesting read....

Barlay Industries, Andrew Barlay's curator insight, June 18, 11:22 AM

Facebook has been inundated with infectious clutter and is a hackers delight. Perhaps the old cob webs should be wiped away to satisfie the current support base before trodding off into an even more sofisticated ploy.

 

Andrew Federici's comment, June 18, 3:24 PM
Agree there's a difference. RSS on Facebook feels like a portal-type move that may not catch on or be relevant to the mental model...
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How Processing Fluency Impacts Web Marketing

How Processing Fluency Impacts Web Marketing | Tecniche per la visibilità online | Scoop.it
Things which are easier for us to digest are more credible, and more likely to induce action. In today's Whiteboard Friday, Rand dives into how processing fluency impacts web marketing and customer decisions.
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Twitter Offers Free Analytics for All Users

Twitter Offers Free Analytics for All Users | Tecniche per la visibilità online | Scoop.it
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.
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Rescooped by Francesco Antonacci from Web Marketing per Artigiani e Creativi
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Infografica sulle caratteristiche del Pinterest Social Commerce - Guida Social Commerce

Infografica sulle caratteristiche del Pinterest Social Commerce - Guida Social Commerce | Tecniche per la visibilità online | Scoop.it

SEJ SearchEngineJournal ha diffuso una infografica creata da  Accept Credit Cards dedicata all’analisi degli utenti di Pinterest e del suo potenziale di vendita in grado di convertire pin in acquisti. L’infografica è mostrata più avanti ed è composta dalle seguenti parti:


Via Gioia Feliziani, Maniman Giri
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Rescooped by Francesco Antonacci from Social media culture
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Visual Storytelling: Instagram per raccontare il brand

Visual Storytelling: Instagram per raccontare il brand | Tecniche per la visibilità online | Scoop.it
Che cosa è il Visual Storytelling? Partiamo innanzitutto dal significato della parola Storytelling: "E' una metodologia e disciplina che usando i principi della narratologia crea racconti influenza...

Via Guglielmo Cornelli
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Rescooped by Francesco Antonacci from SEO and Social Media Marketing
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Off-Page SEO in 2013

Off-Page SEO in 2013 | Tecniche per la visibilità online | Scoop.it

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

 

“Social signals” is another trust and popularity indicator that search engines can use by obtaining available data from known social media networks/websites.

 

User behaviors, in terms of web usage, have been more exposed in social platforms, which is why this ranking factor has been somehow more relevant in determining popular content, personalities and brands.

 

Although it’s not applicable to every industry, and not really a factor that Google will most likely focus on, it’s still a signal worth pursuing (diversified traffic sources is always good).

 

Read More at: http://kaiserthesage.com/off-page-seo/


Via Antonino Militello
Josie's curator insight, June 13, 8:00 PM

Yes, of page SEO is a significant indicator of how well your brand is doing!

Jimmy Lecours's curator insight, June 14, 9:56 AM

L'importance des liens externes ou rétroliens pour une stratégie de référencement efficace. La création de liens est faite en distribuant du contenu de qualité sur des sites tiers et dans les réseaux sociaux.
L'article suivant explique très bien le processus naturel de création de lien.

Brad Done's curator insight, June 14, 12:18 PM

Great post....

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Determining Relevance: How Similarity Is Scored

Determining Relevance: How Similarity Is Scored | Tecniche per la visibilità online | Scoop.it
Today's web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval.
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How to Provide Customer Service for Ecommerce [Infographic]

How to Provide Customer Service for Ecommerce [Infographic] | Tecniche per la visibilità online | Scoop.it

Customer service is critical in the ongoing relationship between retailers and their customers. With the rise of social media and mobile devices, retail and ecommerce companies need to understand and embrace the social customer and respond to them in a personal and timely manner.

 


Via Kamal Bennani
19design's curator insight, June 13, 6:03 AM

An excellent way to graphically show how ecommerce stores can bridge the customer service gap. With clear procedures on major touch points ecommerce stores will be able to make a better impression with their customers, thus increasing repeat purchasing and loyalty. What is mentioned in this infographic are an essential to any online store.

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How social media case studies can jeopardize your strategy

How social media case studies can jeopardize your strategy | Tecniche per la visibilità online | Scoop.it
Social media case studies can strike fear in the heart of resistant executives but may also present a danger to our marketing efforts.
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The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next

The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next | Tecniche per la visibilità online | Scoop.it
Fingerprint (Photo credit: CPOA) It may raise hackles to think that U.S.
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5 Brands That Are Doing Great Things on Instagram

5 Brands That Are Doing Great Things on Instagram | Tecniche per la visibilità online | Scoop.it

In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platform’s power, and how you can incorporate these practices into your Instagram efforts.


Via Kamal Bennani
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5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | Tecniche per la visibilità online | Scoop.it

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.

 

Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.


Via Lauren Moss
Gwyneth Letherbarrow's curator insight, June 17, 4:44 PM

I'm still not convinced about Pinterest, but am willing to learn more.

Peg Corwin's curator insight, June 17, 5:42 PM

==> Pinterest for Content Marketing


  • Pins for inspiration
  • Analytics to track what people like
  • Bookmarke for popular stories
  • Use infographics to inspire blogs
  • Pin your own content
Ajish Kumar's curator insight, Today, 5:23 AM

Good One

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9 Insider Tips for Native Advertising That Actually Works

9 Insider Tips for Native Advertising That Actually Works | Tecniche per la visibilità online | Scoop.it

Native advertising is the latest new fad. Here's how to make it work better than that traditional online ad.


Via Kamal Bennani
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SEO Tactics Die, But SEO Never Will

SEO Tactics Die, But SEO Never Will | Tecniche per la visibilità online | Scoop.it
SEO has died a thousand deaths, but somehow it never seems to take. This is a post about why I think we underestimate what search is, and how SEO will continue to evolve long into our future.
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Smart Geographic Segmentation & Bidding With Enhanced Campaigns

Smart Geographic Segmentation & Bidding With Enhanced Campaigns | Tecniche per la visibilità online | Scoop.it
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers.
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Tecniche per la visibilità online | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
debbieleven's curator insight, June 12, 7:02 AM

US stats but 62% of companies outsource their content marketing - I was surprised at that.

Susan Anderson's curator insight, June 12, 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

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5 comportamenti che le aziende dovrebbero evitare su Facebook

5 comportamenti che le aziende dovrebbero evitare su Facebook | Tecniche per la visibilità online | Scoop.it
Quando si utilizza Facebook per costruire l'immagine del proprio brand è facile cadere in uno di questi 5 tremendi comportamenti da non tenere mai.

Via Carlo Mazzocco
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3 Reasons Why Social Media Policy Is More Important Than Strategy

3 Reasons Why Social Media Policy Is More Important Than Strategy | Tecniche per la visibilità online | Scoop.it
Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable.

Via Level343
Level343's curator insight, June 13, 11:10 AM
Social Media Training

However important social media policy development is to your marketing efforts, the establishment of these policies is not sufficient on its own. Social media policy development helps employers gauge their risk appetite. But the truth is, most employees will never actually read it. That’s why you need social media training.

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When Personalized Ads Really Work

When Personalized Ads Really Work | Tecniche per la visibilità online | Scoop.it

Dynamically retargeted ads aren't effective if you serve them too early in the purchasing process.


Via Kamal Bennani
Lynn O'Connell for O'Connell Meier's curator insight, June 13, 8:06 PM

Interesting study on retargeted ads... think carefully about when to use these.

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30 idee per aumentare le conversioni

30 idee per aumentare le conversioni | Tecniche per la visibilità online | Scoop.it

Hai migliaia di visitatori che arrivano sul suo sito, ma non fai conversioni. Cosa fai?

Pensi di modificare le tue campagne di marketing… o di cambiare target? O peggio ancora, di stoppare la SEO e il content marketing?

La cosa migliore, è passare un po’ di tempo ad ottimizzare il tuo sito per le conversioni.

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