Forbes The Simple Truth About SEO Forbes A couple weeks ago, I got a call from one of our portfolio company's CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn't get a straight answer.
Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is […]
Excerpt from the article by Brian Dean and published on Search Engine Watch: "If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.
It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.
1. Write Super-Long Video Descriptions The more YouTube knows about your video, the more confidently it can rank it for your target keyword. But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords. Make sure your video descriptions are at least 200 words.
2. Optimize Around "Video Keywords" Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.
3. Get More Video Views From Online Communities Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.
4. Encourage Subscribing and Liking Subscribing and liking are two of the most important user experience signals that YouTube uses. At the end of your video, give people a strong call to action that encourages them to subscribe.
5. Create Keyword-Rich Playlists A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views. Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."
Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages as perfectly as possible.
Here are 10 WordPress plugins to help your product pages.
With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand's theories about what Google's doing in content analysis and how marketers may be able to leverage it.
We're often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today's Whiteboard Friday, Rand shows us a few ways forward.
Creating fresh content is an essential part of any marketing strategy.
It gets people to pay attention, helps you build trust, and even gives you the chance to reach new customers when people share.
But while generating content is essential to your marketing success, finding the time to create fresh content on a regular basis isn’t always easy. This is especially true when you have to run a business, manage your staff, and make sure everything else in your life is running smoothly.
Luckily, you don’t always need to create new content to satisfy your audience.
By re-purposing the great content you already have and delivering it in new ways, you can get more out of the content you are already creating.
Excerpt from the article by Social Media Examiner: "Here you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.
#1: Create a Monitoring System Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more. You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things.
You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified. Where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages. Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans.
#2: Add Functionality You can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel. Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.
Facebook tabs aren’t available on mobile devices. ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.
#3: Find Trending Hashtags Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.
#4: Create Engaging Images Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.
#5: Use a Good Content Curation Tool You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.
One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords. If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later..."
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today's Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.
In this article, I'll examine the art of thinking sideways for one of the slightly more tricky marketing clients I've worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios.