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Il ranking del tuo sito peggiora? Occhio al Pogo Sticking | Socialware Italy

Il ranking del tuo sito peggiora? Occhio al Pogo Sticking | Socialware Italy | Tecniche per la visibilità online | Scoop.it
La frequenza di rimbalzo o bounce rate non sempre è negativa. Il Pogo sticking invece è l'elemento negativo che ci fa perdere posizionamento su google.
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Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore

Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore | Tecniche per la visibilità online | Scoop.it
SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.
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9 Ways to Recycle Your Blog Posts Into Other Content Formats

9 Ways to Recycle Your Blog Posts Into Other Content Formats | Tecniche per la visibilità online | Scoop.it
Learn how to get more bang for your blog post buck through repurposing.
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The Complete Digital Analytics Ecosystem: How To Win Big

The Complete Digital Analytics Ecosystem: How To Win Big | Tecniche per la visibilità online | Scoop.it
Need a fabulously successful big data strategy? Understand the digital analytics ecosystem, three optimal execution phases, and the time each should take!
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What to Cut From Your Marketing in 2015

What to Cut From Your Marketing in 2015 | Tecniche per la visibilità online | Scoop.it
Learn which marketing tactics you should totally forget about in 2015.
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Amazon vendió en todo el mundo más de 5.000 millones de productos durante 2014

Amazon vendió en todo el mundo más de 5.000 millones de productos durante 2014 | Tecniche per la visibilità online | Scoop.it
El marketplace de Amazon duplica sus ventas en 2014, logrando 2000 millones de objetos vendidos gracias a los servicios integrales logísticos de Amazon.
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Using Google Analytics for AdWords Conversion Tracking

Using Google Analytics for AdWords Conversion Tracking | Tecniche per la visibilità online | Scoop.it
Today we’ll cover importing Google Analytics goals as conversions in Google AdWords. The Analytics code offers a few advantages for certain accounts.
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Over 12 percent of global Christmas gifts are m-commerce purchases

Over 12 percent of global Christmas gifts are m-commerce purchases | Tecniche per la visibilità online | Scoop.it
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7 Ways to Design Home Pages Without Rotating Banners

7 Ways to Design Home Pages Without Rotating Banners | Tecniche per la visibilità online | Scoop.it
7 Ways to Design Home Pages Without Rotating Banners - Conversion Optimization, Merchandising, Web Design
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Landing Page Copywriting Mistakes You Should Avoid

Landing Page Copywriting Mistakes You Should Avoid | Tecniche per la visibilità online | Scoop.it
Is your landing page copy sending mixed messages?
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Come fidelizzare un cliente nell'e-commerce | Socialware Italy

Come fidelizzare un cliente nell'e-commerce | Socialware Italy | Tecniche per la visibilità online | Scoop.it
Come si fidelizza un utente online? 10 best practice per creare una relazione felice e duratura con ogni cliente del vostro e-commerce.
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The Un-Checkbox Approach to Content Marketing

The Un-Checkbox Approach to Content Marketing | Tecniche per la visibilità online | Scoop.it
Data and insights can be incredibly valuable, but should never be treated as gospel, and the only logic worse than "because that's how we've always done it" might just be "because everyone else is doing it." Content is no exception. When was the last time you broke a few rules?
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7 Simple Social Media Moves That Work

Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
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Are Keywords Relevant to SEO in 2015?

Are Keywords Relevant to SEO in 2015? | Tecniche per la visibilità online | Scoop.it
Take a look at this analysis of onsite optimization factors that matter far more than keyword presence.
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Sustainable SEO Strategies for 2015

Sustainable SEO Strategies for 2015 | Tecniche per la visibilità online | Scoop.it
These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO.
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7 Best Content Marketing Tools to Use in 2015

7 Best Content Marketing Tools to Use in 2015 | Tecniche per la visibilità online | Scoop.it
Now is the time to invest in developing and implementing your content marketing strategies. Here are 7 content marketing tools you can use in 2015.
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Setting Up Google Analytics and Heatmap to Track Conversion

Setting Up Google Analytics and Heatmap to Track Conversion | Tecniche per la visibilità online | Scoop.it
Sean Kim is the creator of The Growth List, helping you create a business around your lifestyle. This post originally appeared on AccelBlog. Many of you have probably heard of Google Analytics…
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Five Google Analytics Shortcuts to Speed Your Analysis

Five Google Analytics Shortcuts to Speed Your Analysis | Tecniche per la visibilità online | Scoop.it
Are you spending too much time fiddling within Google Analytics?Do you want to streamline your analysis experience?Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn't have to.In this article I'll share five Google An
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10 Worst Social Media Fails of 2014

10 Worst Social Media Fails of 2014 | Tecniche per la visibilità online | Scoop.it
We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut?
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The 4 Most Important Pages on Your Website (& How to Optimize Them)

The 4 Most Important Pages on Your Website (& How to Optimize Them) | Tecniche per la visibilità online | Scoop.it
Walk through how to optimize the four most important pages on your website.
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Information Architecture for SEO - Whiteboard Friday

Information Architecture for SEO - Whiteboard Friday | Tecniche per la visibilità online | Scoop.it
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.
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Facebook: 3 consigli per la prossima immagine di copertina | Socialware Italy

Facebook: 3 consigli per la prossima immagine di copertina | Socialware Italy | Tecniche per la visibilità online | Scoop.it
La scelta dell'immagine di copertina facebook è fondamentale per fare colpo sull'utente e convincerlo a seguirci. I nostri consigli, formulati su grandi esempi!
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How to Avoid the Unrealistic Expectations SEOs Often Create

How to Avoid the Unrealistic Expectations SEOs Often Create | Tecniche per la visibilità online | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.
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Understanding Your PPC Audience Motive

Understanding Your PPC Audience Motive | Tecniche per la visibilità online | Scoop.it
Are you killing your ad success by gearing the wrong text to the wrong audience? Read this post to learn how to better identify eCommerce audience motive.
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10 Common Reasons Why Content Marketing Isn't Working for You

10 Common Reasons Why Content Marketing Isn't Working for You | Tecniche per la visibilità online | Scoop.it
I wrote this article for those businesses who are doing content marketing just like they’ve been told, but aren’t seeing results. They don’t feel like content marketing is effective .
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