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Techy Stuff
Interesting tech links for the Geeks and wannabees
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The Rules of Engagement: 3 Tips to Hook your Social Media Audience

The Rules of Engagement: 3 Tips to Hook your Social Media Audience | Techy Stuff | Scoop.it
Keep reading for a few ideas about how to make your audience care about what you have to say while enticing them to respond to your posts. After all, social media efforts aren’t nearly as powerful if they’re mostly one-sided conversations.
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social media engagement

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Why college students need social media business courses and tools to succeed

Why college students need social media business courses and tools to succeed | Techy Stuff | Scoop.it
Why are colleges and trade schools slow to present comprehensive social media courses that connect with real-world business strategies?
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why college students need social media business courses and tools to succeed

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Rebekah Brown, CPA's curator insight, March 7, 2013 10:35 AM

Social media is no longer about pictures from last nights party, its a business tool and students need to know how to use it.

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Minilytics: Analyzes Facebook Page & Gives Useful Insight Into it’s Audience

Minilytics: Analyzes Facebook Page & Gives Useful Insight Into it’s Audience | Techy Stuff | Scoop.it
Facebook pages offer a number of useful features to analyze your page’s traffic. One such feature is seeing how many Facebook features ‘reached’ or viewed your page posts.
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The Social Web: People Don't Share Facts, People Share Feelings

The Social Web: People Don't Share Facts, People Share Feelings | Techy Stuff | Scoop.it

I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.

 

Intro:

 

"There's a major shift on the web and  a big change on social networks in how people spend their time.

 

**They're spending less time interacting with facts and more time communicating with people.

 

**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"

 

Excerpt:

 

"The new web means spending less time interacting with facts & more time communicating with people".

 

Here are some highlights that caught my attention:

 

**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.

 

**Content that triggers arousing emotions drives that behavior

 

**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"

 

**Google wants users to spend less tinme searching and more time interacting with their network

 

**What this neans for dealers is you must build your store's knowledge footprint.

 

**It's important how Google knows you. It's important how your customers/audience knows you

 

**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.

 

**Facts about your business married with passion and personal experience equaols trust in your brand

 

This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it

http://bit.ly/NrM5NS

 

Read article here: [http://bit.ly/Nx1SJS]


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Julie Shatswell's comment, July 16, 2012 4:07 PM
great post - thanks for sharing this- julie
janlgordon's comment, July 16, 2012 4:12 PM
You are so welcome Julie, we know this is true don't we?
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Heavyweight Help: The Complete Guide to Getting Started on Pinterest : @ProBlogger

Heavyweight Help: The Complete Guide to Getting Started on Pinterest : @ProBlogger | Techy Stuff | Scoop.it
Do you lie in bed at night dreaming of getting a link from some high-profile blog like ProBlogger that would ...
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lots of good info on setting up a pinterest site

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Getting started with Pinterest for business | SmartBlogs

Getting started with Pinterest for business | SmartBlogs | Techy Stuff | Scoop.it
There’s no doubt that Pinterest is generating considerable amounts of referral traffic for businesses. Many people were using Pinterest for business by f
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Pinterest for business - it was only time

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