Meet Google’s “talking shoe,” which aims to translate movement data in witty messages to users and their friends. The concept apparel, showcased at the search giant’s swanky SXSW Interactive headquarters, is part of a new arts project - ”Art, Copy, Code” – which aims to breathe a social, life-like experience into everyday objects. “If standing still was a sport, you’d be world champion,” the trash-talking shoe projects on a monitor hanging over a rainbow-colored obstacle course after it senses I’ve been standing still.
At a distance, users seem a tad pathetic trying to trigger positive feedback from the shoe. But when I strapped it on, I felt oddly compelled to impress my new automated coach. Combining coaching (even robotic coaching) made lifeless data unexpectedly motivational. Essentially, it’s Richards Simmons in a shoe.