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Technoscience and the Future
The future of science, technology, the individual and society, etc
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How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | Technoscience and the Future | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.


It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.

 

If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.

 

When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...


Via Martin Gysler, ABroaderView
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Google’s Updates and the Effects on Blogging in 2012

Google’s Updates and the Effects on Blogging in 2012 | Technoscience and the Future | Scoop.it

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.

 

But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.


Via Martin Gysler, ABroaderView
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