If you were on your deathbed and someone gave you a formula to add eight years onto your life, how much would that formula be worth?
Follow us through the Blue Zones, as we take a peek into the lifestyles of the happiest and longest-lived people.
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While all these aspects constitute progress, it is misguided to think that they combine to create urban sustainability. True systemic change is missing from the picture. Progress to date has been far too slow and incremental changes to business as usual don't go far enough. The tough road ahead will have to include holistic visions, integrated planning and brave strategies to implement them. For this to become a reality, the language of money must become more about sustainability, renewable energy sources must be fully integrated into urban infrastructure and the pedestrian must become king of the road.
Via Flora Moon
I love the word “ecosystem” when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well. It also dramatizes how this approach is not a funnel, but rather, a circle.
You can have killer content, for example, but if you haven’t optimized it from both a search and social perspective … well, switch to writing novels and call it a day.
Via Alex Butler, am champoussin
Sarah Harper is Oxford University Professor and world-expert on ageing. In this talk she asks whether we want to enter a world where we live for 200 years? Maybe we do, maybe we don't, but it is certainly something we should be discussing, because it is looking like being scientifically possible within a couple of generations.
The inaugural If Conference, from debate forum Intelligence Squared, took place on November 25-26th November in London. More than 30 celebrated scientists, award winning architects, farsighted futurologists and other brilliant minds shed light on the excitements and the dangers of tomorrow's world.
Visit http://www.iq2if.com for video and picture highlights and to sign up for information about If Conference 2012.
Via Szabolcs Kósa
Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.
If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.
When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...
Via Martin Gysler, ABroaderView
Described as a “knowledge collider,” and now with a pledge of one billion euros from the European Union, the Living Earth Simulator is a new big data and supercomputing project that will attempt to uncover the underlying sociological and psychological laws that underpin human civilization. In the same way that CERN’s Large Hadron Collider smashes together protons to see what happens, the Living Earth Simulator (LES) will gather knowledge from a Planetary Nervous System (PNS — yes, really) to try to predict societal fluctuations such as political unrest, economic bubbles, disease epidemics, and so on.
Via Antonio Orlando
In today's competitive global economy, technological innovation is essential to long-term U.S. economic security, and the energy sector should be a particular priority. Failure to extend key U.S. clean energy initiatives would be contrary to U.S. interests.
Expansion in the clean energy industry will fuel economic progress and strengthen our national security. American scientific leadership has spurred innovative new energy generation and storage technologies -- from solar and wind power to fuel cells and electric vehicles. These sources can be domestically produced and deployed over time. And these are the energy options that the world's fastest-growing economies are using to support development without harming the environment.
Research by The Pew Charitable Trusts shows that the clean energy sector is growing rapidly -- by more than 600 percent in the past seven years. According to Bloomberg New Energy Finance, investments in this sector eclipsed those for conventional energy last year for the first time. Additional Pew research shows that investment in the sector could total some $2.3 trillion this decade.
[Click post title to read full article]
Via J. Campbell
Vadim Lavrusik is the Journalist Program Manager at Facebook and he makes interesting points about:
For the last year, much of the focus has been on curating content from the social web and effectively contextualizing disparate pieces of information to form singular stories.
In 2012, there will be even more emphasis not only on curating that content, but also on amplifying it through increasingly effective distribution mechanisms.
Because anyone can publish content today and report information from a breaking news event, the role journalists can play in amplifying — and verifying — that content becomes ever more important.
Curation itself will continue to evolve and become more sophisticated. As the year has gone on, breaking news itself has taken on new forms beyond the typical chronological curation of a live event. In the new year, we’ll also see new curated story formats. And we’ll see new tools that allow those formats to take life.
But the mentality of content curation needs to evolve, as well. there is still little emphasis on making sure that the content is effectively distributed, across platforms and communities.
The coming year will see a more balanced approach. Whether it’s a written story or one curated from the citizenry using social media tools, we will see a growing emphasis placed on content amplification through distribution.
If content is king, distribution is queen.
[read full article http://j.mp/u38hwM]
Via Guillaume Decugis, Giuseppe Mauriello
Interesting excerpt from this article:
In the age of social media, getting and maintaining attention is both more challenging, but also easier, in that we have many tools at our disposal with which to connect our brand to our tribe.
There are four principles – relevance, engagement, community, and convenience – that you need to build upon to succeed as a thought leader in the attention economy.
Customer needs are never static. In fact, they change daily and your content needs to reflect your recognition of those changes and challenges and reflect your knowledge of the situation. Tactics for increasing your relevance include:
- Developing and curating content that fills current needs (keywords, trends, etc.)
While this is a loaded buzzword in social media, the best thought leaders are truly engaging. The most engaging thought leaders stick to a great narrative and interact with their tribe around that narrative, or story.
Customers in a brand community are worth more in lifetime value than customers not in community. One of the key objectives for thought leaders is building a tribe or community around your ideas.
Making your brand accessible and convenient builds attention through “ease of use.” Tactics for increasing convenience to your audience include:
share valuable content consistently and you’ll be recognized as a contributor to the wellbeing of the business...
[read full article http://j.mp/uilxpZ]
Via Giuseppe Mauriello
hen I was seventeen, it was a very good year. Actually, that's a flat out lie. When I was seventeen I was probably wallowing in self-important despair so trivial that now, years later, I can't even remember if I was wallowing or not.
Via Ileane Smith
One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.
But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.
Via Martin Gysler, ABroaderView
Bioengineers and security futurists are warning that future hacking crimes could involve a weaponized biotoxin or a virus that aims to infect targeted groups, or even a specific person’s brain and body — not just computers or mobile devices, Computerworld Security is Sexy reports.
For example, there might be a bacteria made to appear like an innocent or helpful cure that we might print out on a DNA printer. But after we “ingest” it into our systems, it might trigger chemicals in the brain that change behavior.
Seth Godin latest article, entitled "the trap of social media noise", touches on one of the hot issues that boiling under the new content curation tools carnival.
Are we creating and leveraging these tools to regurgitate and spit out more noise, or are we working to build tools and to help others understand the value of distilling and making sense of the information wave surrounding us?
Nonetheless, many a curation tool is approaching the marketplace claiming as key benefits the zero-time-to-publish, frictionless content-gathering powers, super-easy sharing to multiple social networks and seo domination.
If this isn't an invitation to create yet more noisy content, with little or no value attached to it, then I fail to see where is this true invitation and support for making intelligent and truly valuable use of these tools.
The fad will soon vanish, as anyone will soon be able to clip, republish (in cool formats) and share in a matter of clicks, without needing a training on it. The ensuing noise tsunami will make it rapidly evident that it is not more content or information that we need, but humans -aided by intelligent tools- that can help others find and make sense of the information and resources out there.
"...either be better at pump and dump than anyone else, get your numbers into the millions, outmass those that choose to use mass and always dance at the edge of spam (in which the number of those you offend or turn off forever keep increasing)...
or Relentlessly focus.
Prune your message and your list and build a reputation that's worth owning and an audience that cares.
Only one of these strategies builds an asset of value."
(curated by Robin Good)
Via Robin Good, Liz Wilson, Giuseppe Mauriello
Judging from his tone, Mitt Romney must have been hoping to paint Newt Gingrich as a spendthrift nut when he brought up Gingrich’s past support for a “lunar colony” at Saturday’s GOP debate, but Gingrich hit back with his usual bravado and made an important point:
“I’m proud of trying to find things that give young people a reason to study science and math and technology and telling them that some day in their lifetime, they could dream of going to the moon, they could dream of going to Mars,” he told the Ames, Iowa crowd. “And I’m happy to defend the idea that America should be in space and should be there in an aggressive, entrepreneurial way.”
For decades, the amount of developed land in our country has grown much faster than population, in some regions of the country several times faster. In the 25-year period from 1982 to 2007, we lost some 23 million acres of agricultural land - an area the size of Indiana - irretrievably to pavement, malls, and subdivisions, according to the American Farmland Trust.
Via Lauren Moss