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Technoscience and the Future
The future of science, technology, the individual and society, etc
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How to Live Longer

If you were on your deathbed and someone gave you a formula to add eight years onto your life, how much would that formula be worth?
Follow us through the Blue Zones, as we take a peek into the lifestyles of the happiest and longest-lived people.
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Rescooped by olsen jay nelson from Sustainable Futures
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Sustainable cities have yet to become a reality

Sustainable cities have yet to become a reality | Technoscience and the Future | Scoop.it

Open access to information, e-governance, public hearings, popular votes, polls, co-development of services and participatory budgeting become daily routine. Refurbishment of existing buildings becomes big business, public transport systems are improved and sustainable public procurement practices are introduced.

 

While all these aspects constitute progress, it is misguided to think that they combine to create urban sustainability. True systemic change is missing from the picture. Progress to date has been far too slow and incremental changes to business as usual don't go far enough. The tough road ahead will have to include holistic visions, integrated planning and brave strategies to implement them. For this to become a reality, the language of money must become more about sustainability, renewable energy sources must be fully integrated into urban infrastructure and the pedestrian must become king of the road.


Via Flora Moon
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Marketing as Ecosystem (Not a Funnel) [Infographic]

Marketing as Ecosystem (Not a Funnel) [Infographic] | Technoscience and the Future | Scoop.it
I love the word “ecosystem” when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well. It also dramatizes how this approach is not a funnel, but rather, a circle.
You can have killer content, for example, but if you haven’t optimized it from both a search and social perspective … well, switch to writing novels and call it a day.

Via Alex Butler, am champoussin
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Do Paper-Powered Batteries from Sony Have a Future?

Do Paper-Powered Batteries from Sony Have a Future? | Technoscience and the Future | Scoop.it
Sony has demonstrated success at powering a fan with paper, but we're not sure about these "bio batteries."...

Via Flora Moon
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Sarah Harper: Extreme Longevity

Sarah Harper is Oxford University Professor and world-expert on ageing. In this talk she asks whether we want to enter a world where we live for 200 years? Maybe we do, maybe we don't, but it is certainly something we should be discussing, because it is looking like being scientifically possible within a couple of generations.

The inaugural If Conference, from debate forum Intelligence Squared, took place on November 25-26th November in London. More than 30 celebrated scientists, award winning architects, farsighted futurologists and other brilliant minds shed light on the excitements and the dangers of tomorrow's world.

Visit http://www.iq2if.com for video and picture highlights and to sign up for information about If Conference 2012.


Via Szabolcs Kósa
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olsen jay nelson's comment, December 20, 2011 8:00 AM
Pretty interesting; she's also pretty conservative - doesn't quite go far enough, but I wouldn't expect her to.
Szabolcs Kósa's comment, December 20, 2011 8:10 AM
I agree, this assessment is conservative, which is not a problem. Being more conservative means that it's far more accessible to the wide public, simply contemplating about the immortality and its implications might be scary, at least at the first glance :)
olsen jay nelson's comment, December 20, 2011 9:25 AM
I also don't think she did it on purpose. It seems to come naturally to her.
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Are we “evolving” toward becoming “marching morons”?

Are we “evolving” toward becoming “marching morons”? | Technoscience and the Future | Scoop.it
Evolutionary biologist Mark Pagel recently spun a fable for The Edge about selection and drift in the human attribute of innovative creativity.  His assertion in Infinite Stupidity is that the v...
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Rescooped by olsen jay nelson from "#Social World, Internet, Gadgets, Computers, CellPhones, Future, Space"
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How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | Technoscience and the Future | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.


It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.

 

If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.

 

When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...


Via Martin Gysler, ABroaderView
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Living Earth Simulator will simulate the entire world (by Sebastian Anthony)

Living Earth Simulator will simulate the entire world (by Sebastian Anthony) | Technoscience and the Future | Scoop.it
Described as a “knowledge collider,” and now with a pledge of one billion euros from the European Union, the Living Earth Simulator is a new big data and supercomputing project that will attempt to uncover the underlying sociological and psychological laws that underpin human civilization. In the same way that CERN’s Large Hadron Collider smashes together protons to see what happens, the Living Earth Simulator (LES) will gather knowledge from a Planetary Nervous System (PNS — yes, really) to try to predict societal fluctuations such as political unrest, economic bubbles, disease epidemics, and so on.

Via Antonio Orlando
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Stratolaunch Systems, A Paul G. Allen Project

Stratolaunch Systems is pioneering innovative solutions to revolutionize space transportation. Watch the video or visit http://www.stratolaunch.com to learn ...
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America Needs Clean Energy Support

America Needs Clean Energy Support | Technoscience and the Future | Scoop.it

In today's competitive global economy, technological innovation is essential to long-term U.S. economic security, and the energy sector should be a particular priority. Failure to extend key U.S. clean energy initiatives would be contrary to U.S. interests.

 

Expansion in the clean energy industry will fuel economic progress and strengthen our national security. American scientific leadership has spurred innovative new energy generation and storage technologies -- from solar and wind power to fuel cells and electric vehicles. These sources can be domestically produced and deployed over time. And these are the energy options that the world's fastest-growing economies are using to support development without harming the environment.

 

Research by The Pew Charitable Trusts shows that the clean energy sector is growing rapidly -- by more than 600 percent in the past seven years. According to Bloomberg New Energy Finance, investments in this sector eclipsed those for conventional energy last year for the first time. Additional Pew research shows that investment in the sector could total some $2.3 trillion this decade.

 

[Click post title to read full article]


Via J. Campbell
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Facebook Is Making Us Miserable

Facebook Is Making Us Miserable | Technoscience and the Future | Scoop.it
When Facebook was founded in 2004, it began with a seemingly innocuous mission: to connect friends.

Via Sakis Koukouvis
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Fukuyama Blogging: Part 1 ‘Before the State’

Fukuyama Blogging: Part 1 ‘Before the State’ | Technoscience and the Future | Scoop.it
Intro

The first section of The Origins of Political Order deals with politics before the state. This is interesting enough on its own as this is an area that few American political scientists ha...
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Powering the Cell: Mitochondria

Together Harvard University and XVIVO developed this 3D animation journey for Harvard's undergraduate Molecular and Cellular Biology students about the micro...

Via Sakis Koukouvis
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Self-healing electronics trialled

Self-healing electronics trialled | Technoscience and the Future | Scoop.it
A US-based research team create self-repairing electronic chips that restore conductivity after cracks appear in the circuit.
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Vadim Lavrusik: Curation And Amplification Will Become Much More Sophisticated In 2012 | Nieman Lab

Vadim Lavrusik: Curation And Amplification Will Become Much More Sophisticated In 2012 | Nieman Lab | Technoscience and the Future | Scoop.it

Vadim Lavrusik is the Journalist Program Manager at Facebook and he makes interesting points about:

 

For the last year, much of the focus has been on curating content from the social web and effectively contextualizing disparate pieces of information to form singular stories.

 

 

In 2012, there will be even more emphasis not only on curating that content, but also on amplifying it through increasingly effective distribution mechanisms.

 

Because anyone can publish content today and report information from a breaking news event, the role journalists can play in amplifying — and verifying — that content becomes ever more important.

 

Curation itself will continue to evolve and become more sophisticated. As the year has gone on, breaking news itself has taken on new forms beyond the typical chronological curation of a live event. In the new year, we’ll also see new curated story formats. And we’ll see new tools that allow those formats to take life.

 

But the mentality of content curation needs to evolve, as well. there is still little emphasis on making sure that the content is effectively distributed, across platforms and communities.

 

The coming year will see a more balanced approach. Whether it’s a written story or one curated from the citizenry using social media tools, we will see a growing emphasis placed on content amplification through distribution.

 

If content is king, distribution is queen.

 

[read full article http://j.mp/u38hwM]


Via Guillaume Decugis, Giuseppe Mauriello
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Talkitect: architecture, art, and design

Talkitect: architecture, art, and design | Technoscience and the Future | Scoop.it
RT @Talkitect: The http://t.co/8GRAf6E8 Daily is out!

Via Ana Valdés
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olsen jay nelson's comment, December 20, 2011 8:11 AM
Brilliant - just needs more trees, though ...
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Four Principles To Build Upon To Succeed As A Thought Leader In The Attention Economy

Four Principles To Build Upon To Succeed As A Thought Leader In The Attention Economy | Technoscience and the Future | Scoop.it

Interesting excerpt from this article:

 

In the age of social media, getting and maintaining attention is both more challenging, but also easier, in that we have many tools at our disposal with which to connect our brand to our tribe.

 

There are four principles – relevance, engagement, community, and convenience – that you need to build upon to succeed as a thought leader in the attention economy.

 

Relevance:

Customer needs are never static. In fact, they change daily and your content needs to reflect your recognition of those changes and challenges and reflect your knowledge of the situation. Tactics for increasing your relevance include:

- Developing and curating content that fills current needs (keywords, trends, etc.)
- Defining your target audience well – narrow and refine into niches
- Empathetic engagement.

 

Engagement:

While this is a loaded buzzword in social media, the best thought leaders are truly engaging. The most engaging thought leaders stick to a great narrative and interact with their tribe around that narrative, or story.

 

Community:

Customers in a brand community are worth more in lifetime value than customers not in community. One of the key objectives for thought leaders is building a tribe or community around your ideas.

 

Convenience:

Making your brand accessible and convenient builds attention through “ease of use.” Tactics for increasing convenience to your audience include:

share valuable content consistently and you’ll be recognized as a contributor to the wellbeing of the business...

 

[read full article http://j.mp/uilxpZ]


Via Giuseppe Mauriello
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Beth Kanter's comment, December 26, 2011 12:01 PM
I like the visual and the advice
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A Billion Brains are Better Than One

MIT Sloan's Thomas W. Malone, author of The Future of Work, on how the smartest companies will use emerging technology to tap the power of collective intelli...

Via Viktor Markowski
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17-Year-Old Girl Creates Nanoparticle That Kills Cancer, Wins $100,000

17-Year-Old Girl Creates Nanoparticle That Kills Cancer, Wins $100,000 | Technoscience and the Future | Scoop.it

hen I was seventeen, it was a very good year. Actually, that's a flat out lie. When I was seventeen I was probably wallowing in self-important despair so trivial that now, years later, I can't even remember if I was wallowing or not.


Via Ileane Smith
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Google’s Updates and the Effects on Blogging in 2012

Google’s Updates and the Effects on Blogging in 2012 | Technoscience and the Future | Scoop.it

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.

 

But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.


Via Martin Gysler, ABroaderView
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DNA hackers: synthetic-biology weaponized virus, zero-day exploit to infect your brain?

Bioengineers and security futurists are warning that future hacking crimes could involve a weaponized biotoxin or a virus that aims to infect targeted groups, or even a specific person’s brain and body — not just computers or mobile devices, Computerworld Security is Sexy reports.

For example, there might be a bacteria made to appear like an innocent or helpful cure that we might print out on a DNA printer. But after we “ingest” it into our systems, it might trigger chemicals in the brain that change behavior.


Via RomanGodzich
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What Are You Going To Be? A Noise Firehose or a Focusing Lens?

What Are You Going To Be? A Noise Firehose or a Focusing Lens? | Technoscience and the Future | Scoop.it

Seth Godin latest article, entitled "the trap of social media noise", touches on one of the hot issues that boiling under the new content curation tools carnival.

 

Are we creating and leveraging these tools to regurgitate and spit out more noise, or are we working to build tools and to help others understand the value of distilling and making sense of the information wave surrounding us?

As Seth, correctly points out, to lead the way, to challenge new ground and not for the lowest common denominator is a scary proposition.

 

Nonetheless, many a curation tool is approaching the marketplace claiming as key benefits the zero-time-to-publish, frictionless content-gathering powers, super-easy sharing to multiple social networks and seo domination. 

 

If this isn't an invitation to create yet more noisy content, with little or no value attached to it, then I fail to see where is this true invitation and support for making intelligent and truly valuable use of these tools.

 

The fad will soon vanish, as anyone will soon be able to clip, republish (in cool formats) and share in a matter of clicks, without needing a training on it. The ensuing noise tsunami will make it rapidly evident that it is not more content or information that we need, but humans -aided by intelligent tools- that can help others find and make sense of the information and resources out there.

 

"...either be better at pump and dump than anyone else, get your numbers into the millions, outmass those that choose to use mass and always dance at the edge of spam (in which the number of those you offend or turn off forever keep increasing)... 

or Relentlessly focus. 

Prune your message and your list and build a reputation that's worth owning and an audience that cares.

Only one of these strategies builds an asset of value."

 

(curated by Robin Good) 

Original article: http://sethgodin.typepad.com/seths_blog/2011/12/the-trap-of-social-media-noise.html 


Via Robin Good, Liz Wilson, Giuseppe Mauriello
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janlgordon's comment, December 11, 2011 12:42 PM
Excellent piece, I love "prune your message and your list and build a reputation that's worth owning and an audience that cares".
Beth Kanter's comment, December 11, 2011 12:49 PM
I love that headline!
janlgordon's comment, December 11, 2011 1:41 PM
@Beth Kanter

I love this headline too but sometimes I think we might be in a "curation bubble" and although we "get it" lots of people are still trying to figure out how to translate "content curation" into actual business terms they can relate to and use.
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Gingrich is right about the space program

Gingrich is right about the space program | Technoscience and the Future | Scoop.it

Judging from his tone, Mitt Romney must have been hoping to paint Newt Gingrich as a spendthrift nut when he brought up Gingrich’s past support for a “lunar colony” at Saturday’s GOP debate, but Gingrich hit back with his usual bravado and made an important point:

 

“I’m proud of trying to find things that give young people a reason to study science and math and technology and telling them that some day in their lifetime, they could dream of going to the moon, they could dream of going to Mars,” he told the Ames, Iowa crowd. “And I’m happy to defend the idea that America should be in space and should be there in an aggressive, entrepreneurial way.”

 

He’s right.


Via Stratocumulus
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TAM Panel - Our Future in Space

This vigorous discussion on "Our Future In Space" featuring Phil Plait, Pamela Gay, Lawrence Krauss, Bill Nye, and Neil deGrasse Tyson was one of the most memorable moments at TAM 2011 Las Vegas.

Via Frederic Emam-Zade Gerardino, Sakis Koukouvis
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Why Smart Growth is Important to Land Conservation

Why Smart Growth is Important to Land Conservation | Technoscience and the Future | Scoop.it

For decades, the amount of developed land in our country has grown much faster than population, in some regions of the country several times faster. In the 25-year period from 1982 to 2007, we lost some 23 million acres of agricultural land - an area the size of Indiana - irretrievably to pavement, malls, and subdivisions, according to the American Farmland Trust.


Via Lauren Moss
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