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Inventer le monde
"Technos et humain" depuis Chambéry | Rhône-Alpes | France
Curated by Serge Meunier
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Squid.Impact : "Comment promouvoir son blog avec Google

Squid.Impact : "Comment promouvoir son blog avec Google | Inventer le monde | Scoop.it

Stéphane Torregrosa : "La force de frappe de Google est phénoménale. En poussant les internautes actifs, les créateurs de contenus, les blogueurs et les marques à privilégier son réseau social, les utilisateurs lambda finiront par y venir, alléchés par le contenu…

 

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Wired Magazine | Evil or not : "Exclusive, how Google's algorithm rules…

Wired Magazine | Evil or not : "Exclusive, how Google's algorithm rules… | Inventer le monde | Scoop.it

Steven Lévy 22/02/2010 : "Want to know how Google is about to change your life? Stop by the Ouagadougou conference room on a Thursday morning. It is here, at the Mountain View, California, headquarters of the world’s most powerful Internet company, that a room filled with three dozen engineers, product managers, and executives figure out how to make their search engine even smarter. This year, Google will introduce 550 or so improvements to its fabled algorithm…


Via Pierre Levy
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Catherine Pascal's curator insight, January 30, 6:33 AM

 Clair !!

luiy's curator insight, January 30, 8:50 AM

Google is famously creative at encouraging these breakthroughs; every year, it holds an internal demo fair called CSI — Crazy Search Ideas — in an attempt to spark offbeat but productive approaches. But for the most part, the improvement process is a relentless slog, grinding through bad results to determine what isn’t working. One unsuccessful search became a legend: Sometime in 2001, Singhal learned of poor results when people typed the name “audrey fino” into the search box. Google kept returning Italian sites praising Audrey Hepburn. (Fino means fine in Italian.) “We realized that this is actually a person’s name,” Singhal says. “But we didn’t have the smarts in the system.”

 

The Audrey Fino failure led Singhal on a multiyear quest to improve the way the system deals with names — which account for 8 percent of all searches. To crack it, he had to master the black art of “bi-gram breakage” — that is, separating multiple words into discrete units. For instance, “new york” represents two words that go together (a bi-gram). But so would the three words in “new york times,” which clearly indicate a different kind of search. And everything changes when the query is “new york times square.” Humans can make these distinctions instantly, but Google does not have a Brazil-like back room with hundreds of thousands of cubicle jockeys. It relies on algorithms.

Mlik Sahib's curator insight, January 31, 12:08 AM

"The comparison demonstrates the power, even intelligence, of Google’s algorithm, honed over countless iterations. It possesses the seemingly magical ability to interpret searchers’ requests — no matter how awkward or misspelled. Google refers to that ability as search quality, and for years the company has closely guarded the process by which it delivers such accurate results. But now I am sitting with Singhal in the search giant’s Building 43, where the core search team works, because Google has offered to give me an unprecedented look at just how it attains search quality. The subtext is clear: You may think the algorithm is little more than an engine, but wait until you get under the hood and see what this baby can really do."

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Journal du Net : "Google et Facebook veulent-ils tuer les cookies ?

Journal du Net : "Google et Facebook veulent-ils tuer les cookies ? | Inventer le monde | Scoop.it

Nicolas Jaimes : "Début octobre, alors que les premières rumeurs faisaient état de la volonté de Google de lancer prochainement un identifiant de tracking propriétaire, Business Insider se fendait d'un article au titre […] apocalyptique : Microsoft, Google et Apple veulent que le cookie meure…

 

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