As the internet has grown from 70 million users in 1997 to 2.2 billion, entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents.
TechCrunch San Francisco ousts parking apps for poaching public parking Inside Mobile Apps Worst of all, it encourages drivers to use their mobile devices unsafely — to engage in online bidding wars while driving.
Social Media doesn't work for the vast majority of small businesses.
That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is.
I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that...
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