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The Failure Of Social Media

The Failure Of Social Media | Technology, the trends... | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Tentronix NZ's insight:

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

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Martin Gysler's comment, April 22, 2013 10:25 AM
You're welcome Osama.
Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Technology, the trends...
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24 Most Effective Free SEO Tools for Google, Bing & More | Buffer Blog

24 Most Effective Free SEO Tools for Google, Bing & More | Buffer Blog | Technology, the trends... | Scoop.it
Check out our list of the best free SEO tools that can boost your organic rankings on Google & Bing and can lead to immediate gains in your marketing today:
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Bing bans tech support ads—because they’re mostly scams

Bing bans tech support ads—because they’re mostly scams | Technology, the trends... | Scoop.it
The ban is intended to improve user safety.
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Apple-SAP Deal Tailors iOS App Development To Retail Business Needs

Apple-SAP Deal Tailors iOS App Development To Retail Business Needs | Technology, the trends... | Scoop.it
The iPhone and iPad have just become more enticing to retail professionals as well as web developers looking to build out new apps for their retail clients. Apple and SAP are partnering to combine the devices’ mobile capabilities with features from the SAP HANA Cloud Platform.
Tentronix NZ's insight:
B2B mobile application development will open up quite a lot of frontiers for SMEs.
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All About Technology : Quantum Computing: The Near Future

All About Technology : Quantum Computing: The Near Future | Technology, the trends... | Scoop.it
In your pocket, on your desk, and recently it became wearable. Computers are dominating our lives, since the beginning of the technological revolution we haven’t known any type of computers except the binary transistors based computers (aka Turing computers).

Every computer we have been using (PC, Laptop, smartphone, smart watch, etc…) uses the binary system, where the computer encodes every input and command into a sequence of 1’s and 0’s, limiting the computing speed to the number of transistors in the computer.

With the evolution of modern physics, the idea of quantum computers is introduced and many corporations and countries paid billions of dollars into research and development, for a computer that’s in theory capable of simulating the interactions of molecules, at a level of detail far beyond the capabilities of even the largest and fastest supercomputer today. This could revolutionize many disciplines, solve many problems and predict the future, moving us forward to a new super advanced technological era.

"To write down the quantum state of a system of just 300 qubits, you would need 2^300 numbers, roughly the number of protons in the known universe, so no amount of Moore's Law scaling will ever make it possible for a classical computer to process that many numbers," said Nicholas Guise, who led the research. "This is why it's impossible to fully simulate even a modest sized quantum system, let alone something like chemistry of complex molecules, unless we can build a quantum computer to do it."

Developing and designing a quantum system isn’t easy, quantum computers will be processing data by encoding them into qubits (quantum bits), these qubits hold the values of 1’s ,0’s and an unstable state, to be more precise a multidimensional super positioned state which can actually be in both 0 and 1 simultaneously , allowing more data to be encoded. This can make writing an operation system for the quantum computer near impossible, but fortunately researchers at Cambridge Quantum Computing (CQCL) recently developed the first operating system for a quantum computer t|ket> , using a custom designed computer to accurately simulate a quantum processor.

"CQCL is at the forefront of developing an operating system that will allow users to harness the joint power of classical super computers alongside quantum computers," read a statement from the company.

"The development of t|ket> is a major milestone. Quantum computing will be a reality much earlier than originally anticipated. It will have profound and far-reaching effects on a vast number of aspects of our daily lives."

Many firms and organizations are in the process of developing the first quantum processor although researchers developed a new chip architecture for the quantum computers but still there is not any timeline or any expected date of release for the whole machine.
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San Francisco ousts parking apps for poaching public parking - Inside Mobile Apps

San Francisco ousts parking apps for poaching public parking - Inside Mobile Apps | Technology, the trends... | Scoop.it
TechCrunch
San Francisco ousts parking apps for poaching public parking
Inside Mobile Apps
Worst of all, it encourages drivers to use their mobile devices unsafely — to engage in online bidding wars while driving.

Via Luigi Cappel
Tentronix NZ's insight:

Developing Location Based Apps that are helpful for customers is a good thing , but Safety should always be first.

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Luigi Cappel's curator insight, June 24, 2014 3:12 PM

I can understand the legal side if this problem, It's very much like selling something you don't own and I doubt you have a legal right to do this.

 

However, it highlights that San Fran has a major problem, especially when the article talks about ParkMondo paying people $15 just to sit in a car park and hold it for someone who will pay extra to be able to use it.

 

To me the smart thing would be to understand that not only does SF have a parking space problem, what they really have is a problem with people being able to get to their destination. Whilst they can look at other interventions like more public transport and more car parks, or combinations of the two, in my opinion, they should either be talking to the developers of these apps an see if they can work out something that's mutually beneficial.

 

That's what Kiwi company Frogparking does. https://frogparking.com/. They not only provide the software for people to locate parks and book them, but they also provide enforcement apps for infringement management and warnings to the public when the carpark time is about to expire. The concept is around letting everyone get the park they need and stock-turn so that lots of people can get parks. Very valuable in shopping or entertainment precincts.

 

Instead of stomping on these people, use their smarts and collaborate. Take a lead from Auckland City Council in New Zealand which recently ran a weekend long Civic Hacking event on Transport. http://hackakl.org.nz/

 

They knew that they would be thrown some curly ideas, but they were also accessing a community of people capable of helping. You often need people who are not emotionally or otherwise invested in the problem. There aren't many cities with more developers and entrepreneurs than San Francisco. Get with the program city managers!

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How to Build Authority on LinkedIn in 15 Minutes a Day

How to Build Authority on LinkedIn in 15 Minutes a Day | Technology, the trends... | Scoop.it

Learn how to build your personal and business brands on LinkedIn in just 15 minutes a day.


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How to Make the Perfect PCB - Part 1 - Michael Leonard

How to Make the Perfect PCB - Part 1 - Michael Leonard | Technology, the trends... | Scoop.it
This two-part guide shows you how to design the perfect PCB every time, from pre-layout considerations all the way to manufacturing.
Tentronix NZ's insight:

Not an Electronics Engineer? need not worry ,read this and create your own gadget.

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How To Build A Mobile Website | Smashing Mobile

How To Build A Mobile Website | Smashing Mobile | Technology, the trends... | Scoop.it
Over the past few years, mobile web usage has considerably increased to the point that web developers and designers can no longer afford to ignore it.
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How to Use Instagram to Promote Your Business

How to Use Instagram to Promote Your Business | Technology, the trends... | Scoop.it
Looking for ways you can use Instagram to promote your business? Click through to read these tips that you can put to use today.
Tentronix NZ's insight:

nice piece of information ....

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Apple's Next Big Product Will Not Be A Gadget

Apple's Next Big Product Will Not Be A Gadget | Technology, the trends... | Scoop.it
It's coming in June.
Tentronix NZ's insight:

Really ? but suits their current situation as a company.

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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Technology, the trends... | Scoop.it

30 Terrible Pieces of Social Media Advice You Should Ignore

Tentronix NZ's insight:

Interesting article if you are considering Social Media for your brand or organisation. Recommended ...!

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The Failure Of Social Media

The Failure Of Social Media | Technology, the trends... | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Tentronix NZ's insight:

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

more...
Martin Gysler's comment, April 22, 2013 10:25 AM
You're welcome Osama.
Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Starting a Company? 8 Free Online Classes You Can't Miss

Starting a Company? 8 Free Online Classes You Can't Miss | Technology, the trends... | Scoop.it
Looking for new skills or insider know-how? Hop online and hone your expertise for free.
Tentronix NZ's insight:

Guidance is always good to have especially when it is a matter of your future; but the best suggestion is always to dig into it!! Just do it and learn your way up to the top !

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6 Essential Ingredients to Content Creation

6 Essential Ingredients to Content Creation | Technology, the trends... | Scoop.it
Creating content can seem daunting at times, but these six ingredients for success should be a helpful place to start!

Via Kamal Bennani
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zamiub's comment, May 23, 1:55 PM
nice post (www.crackslink.com)
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Social Media Visuals: How to Easily Create Visuals Without a Designer : Social Media Examiner

Social Media Visuals: How to Easily Create Visuals Without a Designer : Social Media Examiner | Technology, the trends... | Scoop.it
Social Media Marketing Podcast 196. In this episode Donna Moritz will share why social media marketers should care about visuals.
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The Real Threat Anonymous Poses to Banks

The Real Threat Anonymous Poses to Banks | Technology, the trends... | Scoop.it
Many bank security people will undoubtedly shrug off Anonymous claim that it s trying to bring down banks all over the world. There are a few reasons to take it seriously.
Tentronix NZ's insight:
Security is the next big thing...All technology students read this, to get an insight as to opportunities future hold for gen-Y.
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Top 5 Future Technology Inventions | 2019 - 2035

“Top 5 Future Technology Inventions | 2019 - 2050 5.Cicret Bracelet 4.I Watch 3.Wall-Format Display Glass 2.Smart CARD 1.Smart Newspaper Extra Tag: Top 5 ...”
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7 Key Things Every Great Facebook Contest Needs

7 Key Things Every Great Facebook Contest Needs | Technology, the trends... | Scoop.it

No matter how much effort you put into your Facebook contests, you're simply not getting the results. Here are 7 tips you need for a great Facebook contest.


Via Kamal Bennani
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Rescooped by Tentronix NZ from Digital Electronics & DIY
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How to Design the Perfect PCB - Part 2 - Michael Leonard

How to Design the Perfect PCB - Part 2 - Michael Leonard | Technology, the trends... | Scoop.it
Continuing from How to Design the Perfect PCB - Part 1 we look at how to take your electronics idea from schematic to manufacturing.

Via LeflOw
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Rescooped by Tentronix NZ from Digital Electronics & DIY
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Build a USB Powered AA NiMH and NiCd Battery Charger

Build a USB Powered AA NiMH and NiCd Battery Charger | Technology, the trends... | Scoop.it
I’m always complaining about all the chargers and wall warts I need to carry with me when going on a trip.

Via LeflOw
Tentronix NZ's insight:

just perfect!! Good job!

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15 Digital Media Resources You May Have Missed

15 Digital Media Resources You May Have Missed | Technology, the trends... | Scoop.it
It has been another busy week in the digital world. Catch up on the latest digital media resources with our weekly features roundup.
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Augmented reality children's books. BooksARalive

Augmented reality children's books. BooksARalive | Technology, the trends... | Scoop.it
BooksARalive. Augmented Reality Children's Books.Hi children's books lovers!! From May 13 to 19, 2013 we're celebrating Children's Book Week.
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Larissa's curator insight, April 14, 2014 3:08 AM

Honestly I thought this was really cool! I love seeing new ways to capture kids attention.

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Intelligence agencies turn to crowdsourcing

Intelligence agencies turn to crowdsourcing | Technology, the trends... | Scoop.it
Why US intelligence agencies hope the 'wisdom of the crowd'" can help them predict the future.

Via Martin Talks
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Augmented Reality Brings 3D Street Art To Life [Video] - PSFK

Augmented Reality Brings 3D Street Art To Life [Video] - PSFK | Technology, the trends... | Scoop.it
A new dimension has been added to make graffiti interactive, enabling people to see virtual objects or additional info.
Tentronix NZ's insight:

Simply amazing! Can't wait to see it in action!

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Psychological and Social Aspects of Brand Management | Business 2 Community

Psychological and Social Aspects of Brand Management | Business 2 Community | Technology, the trends... | Scoop.it
Social media practitioners will benefit from developing a deep understanding of various social media personalities.  Understanding why social media users
Tentronix NZ's insight:

Which one is You? Interesting short article with insights into digital marketing.

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