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The Failure Of Social Media

The Failure Of Social Media | Technology, the trends... | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
GetRaasta's insight:

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

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Martin Gysler's comment, April 22, 2013 10:25 AM
You're welcome Osama.
Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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San Francisco ousts parking apps for poaching public parking - Inside Mobile Apps

San Francisco ousts parking apps for poaching public parking - Inside Mobile Apps | Technology, the trends... | Scoop.it
TechCrunch
San Francisco ousts parking apps for poaching public parking
Inside Mobile Apps
Worst of all, it encourages drivers to use their mobile devices unsafely — to engage in online bidding wars while driving.

Via Luigi Cappel
GetRaasta's insight:

Developing Location Based Apps that are helpful for customers is a good thing , but Safety should always be first.

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Luigi Cappel's curator insight, June 24, 2014 3:12 PM

I can understand the legal side if this problem, It's very much like selling something you don't own and I doubt you have a legal right to do this.

 

However, it highlights that San Fran has a major problem, especially when the article talks about ParkMondo paying people $15 just to sit in a car park and hold it for someone who will pay extra to be able to use it.

 

To me the smart thing would be to understand that not only does SF have a parking space problem, what they really have is a problem with people being able to get to their destination. Whilst they can look at other interventions like more public transport and more car parks, or combinations of the two, in my opinion, they should either be talking to the developers of these apps an see if they can work out something that's mutually beneficial.

 

That's what Kiwi company Frogparking does. https://frogparking.com/. They not only provide the software for people to locate parks and book them, but they also provide enforcement apps for infringement management and warnings to the public when the carpark time is about to expire. The concept is around letting everyone get the park they need and stock-turn so that lots of people can get parks. Very valuable in shopping or entertainment precincts.

 

Instead of stomping on these people, use their smarts and collaborate. Take a lead from Auckland City Council in New Zealand which recently ran a weekend long Civic Hacking event on Transport. http://hackakl.org.nz/

 

They knew that they would be thrown some curly ideas, but they were also accessing a community of people capable of helping. You often need people who are not emotionally or otherwise invested in the problem. There aren't many cities with more developers and entrepreneurs than San Francisco. Get with the program city managers!

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How to Build Authority on LinkedIn in 15 Minutes a Day

How to Build Authority on LinkedIn in 15 Minutes a Day | Technology, the trends... | Scoop.it

Learn how to build your personal and business brands on LinkedIn in just 15 minutes a day.


Via Kamal Bennani
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How to Make the Perfect PCB - Part 1 - Michael Leonard

How to Make the Perfect PCB - Part 1 - Michael Leonard | Technology, the trends... | Scoop.it
This two-part guide shows you how to design the perfect PCB every time, from pre-layout considerations all the way to manufacturing.
GetRaasta's insight:

Not an Electronics Engineer? need not worry ,read this and create your own gadget.

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How To Build A Mobile Website | Smashing Mobile

How To Build A Mobile Website | Smashing Mobile | Technology, the trends... | Scoop.it
Over the past few years, mobile web usage has considerably increased to the point that web developers and designers can no longer afford to ignore it.
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How to Use Instagram to Promote Your Business

How to Use Instagram to Promote Your Business | Technology, the trends... | Scoop.it
Looking for ways you can use Instagram to promote your business? Click through to read these tips that you can put to use today.
GetRaasta's insight:

nice piece of information ....

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Apple's Next Big Product Will Not Be A Gadget

Apple's Next Big Product Will Not Be A Gadget | Technology, the trends... | Scoop.it
It's coming in June.
GetRaasta's insight:

Really ? but suits their current situation as a company.

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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Technology, the trends... | Scoop.it

30 Terrible Pieces of Social Media Advice You Should Ignore

GetRaasta's insight:

Interesting article if you are considering Social Media for your brand or organisation. Recommended ...!

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The Failure Of Social Media

The Failure Of Social Media | Technology, the trends... | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
GetRaasta's insight:

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

more...
Martin Gysler's comment, April 22, 2013 10:25 AM
You're welcome Osama.
Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Starting a Company? 8 Free Online Classes You Can't Miss

Starting a Company? 8 Free Online Classes You Can't Miss | Technology, the trends... | Scoop.it
Looking for new skills or insider know-how? Hop online and hone your expertise for free.
GetRaasta's insight:

Guidance is always good to have especially when it is a matter of your future; but the best suggestion is always to dig into it!! Just do it and learn your way up to the top !

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Carrier-Based Geo-Fencing Gives Brands the Power to Push | Street Fight

Carrier-Based Geo-Fencing Gives Brands the Power to Push | Street Fight | Technology, the trends... | Scoop.it
I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that...
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7 Key Things Every Great Facebook Contest Needs

7 Key Things Every Great Facebook Contest Needs | Technology, the trends... | Scoop.it

No matter how much effort you put into your Facebook contests, you're simply not getting the results. Here are 7 tips you need for a great Facebook contest.


Via Kamal Bennani
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How to Design the Perfect PCB - Part 2 - Michael Leonard

How to Design the Perfect PCB - Part 2 - Michael Leonard | Technology, the trends... | Scoop.it
Continuing from How to Design the Perfect PCB - Part 1 we look at how to take your electronics idea from schematic to manufacturing.

Via LeflOw
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Build a USB Powered AA NiMH and NiCd Battery Charger

Build a USB Powered AA NiMH and NiCd Battery Charger | Technology, the trends... | Scoop.it
I’m always complaining about all the chargers and wall warts I need to carry with me when going on a trip.

Via LeflOw
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just perfect!! Good job!

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15 Digital Media Resources You May Have Missed

15 Digital Media Resources You May Have Missed | Technology, the trends... | Scoop.it
It has been another busy week in the digital world. Catch up on the latest digital media resources with our weekly features roundup.
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Augmented reality children's books. BooksARalive

Augmented reality children's books. BooksARalive | Technology, the trends... | Scoop.it
BooksARalive. Augmented Reality Children's Books.Hi children's books lovers!! From May 13 to 19, 2013 we're celebrating Children's Book Week.
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Larissa's curator insight, April 14, 2014 3:08 AM

Honestly I thought this was really cool! I love seeing new ways to capture kids attention.

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Intelligence agencies turn to crowdsourcing

Intelligence agencies turn to crowdsourcing | Technology, the trends... | Scoop.it
Why US intelligence agencies hope the 'wisdom of the crowd'" can help them predict the future.

Via Martin Talks
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Augmented Reality Brings 3D Street Art To Life [Video] - PSFK

Augmented Reality Brings 3D Street Art To Life [Video] - PSFK | Technology, the trends... | Scoop.it
A new dimension has been added to make graffiti interactive, enabling people to see virtual objects or additional info.
GetRaasta's insight:

Simply amazing! Can't wait to see it in action!

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Psychological and Social Aspects of Brand Management | Business 2 Community

Psychological and Social Aspects of Brand Management | Business 2 Community | Technology, the trends... | Scoop.it
Social media practitioners will benefit from developing a deep understanding of various social media personalities.  Understanding why social media users
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Which one is You? Interesting short article with insights into digital marketing.

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Foursquare wants to sell advertisers the power of its 3.5 billion check-ins - World News Report

The most comprehensive geo-political news service available on the Internet, covering over 263 countries and regions, all U.S. States and Industries.

Via Luigi Cappel
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Luigi Cappel's curator insight, April 13, 2013 2:41 AM

So many people are still saying that Foursquare is a waste of time and space. If you do nothing else, watch the 1 minute heat map video and tell me you still think Foursquare isn't being used enough to spend time on.

 

There are people that make things happen, people that watch things happen and people who wonder what happened.

 

When an organisation offers bricks and mortar destinations free tools and free customers and they don't take advantage of it, they should not complain about lack of business and competition from the web. 

 

Don't know how to use it? Ask someone!

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Technological Know-How Is a Job Requirement

Technological Know-How Is a Job Requirement | Technology, the trends... | Scoop.it
As the internet has grown from 70 million users in 1997 to 2.2 billion, entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents.
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