Technology , SEO and Social Media
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Technology , SEO and Social Media
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21 Rules For Effective Social Media Marketing Strategies infographic

21 Rules For Effective Social Media Marketing Strategies, an infographic Creative Secrets For Social Media Marketing social media marketing campaign
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Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO

Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO | Technology , SEO and Social Media | Scoop.it
Believe it or not, one of the most challenging aspects of taking on the responsibility of an enterprise site is not determining what needs to be done.
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101 Google Answer Boxes: A Journey into the Knowledge Graph

101 Google Answer Boxes: A Journey into the Knowledge Graph | Technology , SEO and Social Media | Scoop.it
Google's Knowledge Graph has exploded over the past year, and it's driving more and more direct answers in organic results. I explore 101 answers boxes, and demonstrate how these are intimately connected to the Knowledge Graph.
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A Visual Guide to Keyword Targeting and On-Page Optimization

A Visual Guide to Keyword Targeting and On-Page Optimization | Technology , SEO and Social Media | Scoop.it

This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate.

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Having a CAPTCHA is Killing Your Conversion Rate

Having a CAPTCHA is Killing Your Conversion Rate | Technology , SEO and Social Media | Scoop.it
CAPTCHAs are billed as easy for humans and hard for robots, but the reality is that they detract from the user experience and turn away conversions. It's time we gave them up.
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Stop Tweeting Your Blog Posts Only Once: The Case for Re-sharing on Social Media - Search Engine Journal

Stop Tweeting Your Blog Posts Only Once: The Case for Re-sharing on Social Media - Search Engine Journal | Technology , SEO and Social Media | Scoop.it
Reposting the same content on social media can be quite a controversial topic. Some people don’t like it at all, while others advocate it strongly. For Buf
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SEO Finds in Your Server Logs, Part 2: Optimizing for Googlebot

SEO Finds in Your Server Logs, Part 2: Optimizing for Googlebot | Technology , SEO and Social Media | Scoop.it
Following up on a previous post about finding valuable SEO insights in your server logs, this post talks more specifically about using that data to optimize for Googlebot. Do you know how your crawl budget is allocated?
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Competitive Link Analysis: Link Intersect in Excel

Competitive Link Analysis: Link Intersect in Excel | Technology , SEO and Social Media | Scoop.it
Without a doubt, one of the main steps in creating an SEO strategy is the competitive analysis. Competitor backlinks can offer information on their link building strategies, as well as giving you opportunities to strengthen your own link profile.
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7 Reasons to Remove "Link Building" from Our Vocabulary

7 Reasons to Remove "Link Building" from Our Vocabulary | Technology , SEO and Social Media | Scoop.it
It may seem insane to many in the industry to speak of discarding
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5 Data Insights into the Headlines Readers Click

5 Data Insights into the Headlines Readers Click | Technology , SEO and Social Media | Scoop.it
A new Conductor study dove into just what it is about headlines that really resonates with readers: a clear indication of what they can take away from the articles.
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How to Grow: 21 Tactics to Acquire Customers

How to Grow: 21 Tactics to Acquire Customers | Technology , SEO and Social Media | Scoop.it
Startups don't often have large marketing budgets, but that shouldn't stand in the way of their growth. After working at four of them, I've compiled a list of tactics that can expedite growth in creative ways.
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How Failure Can Make You a Better SEO

How Failure Can Make You a Better SEO | Technology , SEO and Social Media | Scoop.it
It’s been three months since the good Mozzers allowed my SEO from a Newb’s Perspective to see the light of day, and I’m back for another round. Except now HappyBrooke has had a dose of reality.
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Google's 200 ranking factors: The complete list [infographic]

Google's 200 ranking factors: The complete list [infographic] | Technology , SEO and Social Media | Scoop.it
Google's stayed mum of the secret of their rankings, but Single Grain and Backlinko have compiled the most complete information they can find on the Internet to expose the secret of ranking success...
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How to Carve Out Marketing Strategies by Mining Your Competitors' Backlinks

How to Carve Out Marketing Strategies by Mining Your Competitors' Backlinks | Technology , SEO and Social Media | Scoop.it
You can do your own Watergate-style investigation, learning the secrets of your competitors' marketing strategies by scrutinizing their backlinks. Pivot tables in Excel can help you make sense of all that data, and this post will show you how.
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Announcing the 2013 Local Search Ranking Factors Results

Announcing the 2013 Local Search Ranking Factors Results | Technology , SEO and Social Media | Scoop.it
The full results of this year's Local Search Ranking Factors survey are in! Moz's director of local search strategy, David Mihm, walks us through some of the highlights and links to the full results.
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5 Ways to Prove to the Client that the Traffic Will Come

5 Ways to Prove to the Client that the Traffic Will Come | Technology , SEO and Social Media | Scoop.it
White-hat tactics are more important than ever, but any good SEO knows they take time. Here are five techniques to convince impatient clients that your hard work will eventually pay off.
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How Website Speed Actually Impacts Search Ranking

How Website Speed Actually Impacts Search Ranking | Technology , SEO and Social Media | Scoop.it
Google has long stated website performance will impact search ranking, but what exactly does this mean?
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The 100 Best Free SEO Tools & Resources for Every Challenge - Interactive

The 100 Best Free SEO Tools & Resources for Every Challenge - Interactive | Technology , SEO and Social Media | Scoop.it
At Moz, we love using premium SEO Tools. Paid tools are essential when you need advanced features, increased limits, historical features, or professional support. For other tasks, a free tool does the trick.
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An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters | Technology , SEO and Social Media | Scoop.it
To be successful in SEO today, a solid understanding of supporting marketing disciplines is imperative to success.
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The SEO's Guide to Building a Great Mobile Site

The SEO's Guide to Building a Great Mobile Site | Technology , SEO and Social Media | Scoop.it
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.
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Future SEO: Linked Open Data (LOD)

Future SEO: Linked Open Data (LOD) | Technology , SEO and Social Media | Scoop.it
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries.
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How To Use Twitter Data for Really Targeted Outreach

How To Use Twitter Data for Really Targeted Outreach | Technology , SEO and Social Media | Scoop.it
At this year's MozCon, I explained that with the help of a few tools, you can leverage Twitter and Excel to give you a detailed breakdown of the content your target audience is sharing. Here's how.
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Link Building Survey 2013 - The Results [INFOGRAPHIC]

Link Building Survey 2013 - The Results [INFOGRAPHIC] | Technology , SEO and Social Media | Scoop.it
Many of us faced a challenging 2012, and 2013 has been no different. We created a survey to really capture the current market sentiment and better understand how industry peers are faring.
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2013 Search Engine Ranking Factors

2013 Search Engine Ranking Factors | Technology , SEO and Social Media | Scoop.it
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.
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