Technology Marketing
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Technology is making boundaries between industries more porous and providing opportunities for attacker models. For example, in the banking industry, online consumer-payment products such as Square— a mobile app and device that enables merchants to accept payments—are challenging traditional payment solutions. Free Mobile, a French telecommunications attacker, has captured significant market share by offering inexpensive mobile voice and data plans, in part by offloading some of its traffic onto the home Wi-Fi access points used by its broadband customer.
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Marketing Automation for Apps | Appboy

Marketing Automation for Apps | Appboy | Technology Marketing | Scoop.it
Appboy is Marketing Automation for Apps. The platform makes you understand, engage, monetize and maximize the lifetime value of your app users.
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Content Marketing | Marketing Land

Content Marketing | Marketing Land | Technology Marketing | Scoop.it
A collection of articles, news items, features and columns in the Content Marketing | Marketing Land library.
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A collection of articles, news items, features and columns in the Content Marketing | Marketing Land library.

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Essential Mobile Marketing Trends you need to know

Essential Mobile Marketing Trends you need to know | Technology Marketing | Scoop.it
Mobile usage has grown at an amazing rate in a relatively short time frame; it is one the single fastest growing industry’s on our planet today.
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IBM Acquires Marketing Automation Player Silverpop

IBM Acquires Marketing Automation Player Silverpop | Technology Marketing | Scoop.it
“The deal is the latest in a series of acquisitions in the marketing automation space.”
scoopUbble's insight:
The big boys are moving in, looks as if we're going to see some major change happen within the marketing automation space in the near future.
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Techandmarket: 80% of Local Searches on Mobile Phones Convert

Techandmarket: 80% of Local Searches on Mobile Phones Convert | Technology Marketing | Scoop.it

Via Business and Marketing
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Mobile Advertising – Location Experts | Thinknear by Telenav

Mobile Advertising – Location Experts | Thinknear by Telenav | Technology Marketing | Scoop.it
Thinknear is the leader in location based and targeted mobile advertising. With 14 years of experience in location services, we use location more intelligently to deliver unique audiences, better consumer experiences and deeper insights than any other mobile ad network.
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Dyson Airblade Tap: How to use - Official Dyson Video - YouTube

With Airblade™ technology in a tap, hands can be dried at the sink in 12 seconds. There's no need to move to a separate hand drying area. http://www.dysonair...
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The Science of Online Reviews #SciChat

 Love this group each week they put a scientific twist on Marketing #tweetubble "Science of Online Reviews SciChat"#scichat
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The Daily Think

The Daily Think | Technology Marketing | Scoop.it
The Daily Think , by D. Madrigal - Thinkubble : The Mobile Marketing Revolution
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The Confluence Of Content And Social Media: Insights For Success In 2014

The Confluence Of Content And Social Media: Insights For Success In 2014 | Technology Marketing | Scoop.it
One study has suggested that as many as 90% of American small businesses are on social media today. Social media has taken hold in the business world: it’s one of the easiest ways to reach new customers, and one of the three pillars of SEO in 2014. It’s also low [...]
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BrightInfo - Targeted recommendations for boosting content consumption

BrightInfo - Targeted recommendations for boosting content consumption | Technology Marketing | Scoop.it
BrightInfo’s content recommendation widget promotes your relevant content to each visitor based on preferences, behaviors, and stage in the buyer’s journey.
scoopUbble's insight:

Gotta Check this out! It's live on my site my warm leads are up 70%

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National Positions Launches New eCommerce Booster Technology - San Francisco Chronicle (press release)

National Positions Launches New eCommerce Booster Technology - San Francisco Chronicle (press release) | Technology Marketing | Scoop.it
“ National Positions Launches New eCommerce Booster TechnologySan Francisco Chronicle (press release)eCommerce Booster helps merchants optimize product feeds for increased visibility and traffic.”
Via Paul Gothier
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Shopgate Raises $7M To Help Retailers Maximize Mobile Storefronts And Sales

Shopgate Raises $7M To Help Retailers Maximize Mobile Storefronts And Sales | Technology Marketing | Scoop.it
“ Mobile e-commerce startup Shopgate announced its Series B funding round today, which it revealed to TechCrunch totals $7 million in an interview.”
Via Zhendan (Max) Wang
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The Definitive Guide to Marketing Automation - Marketo

The Definitive Guide to Marketing Automation - Marketo | Technology Marketing | Scoop.it
Download the new Definitive Guide to Marketing Automation to discover how to capture, score, nurture, and manage leads more effectively.
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Download the new Definitive Guide to Marketing Automation to discover how to capture, score, nurture, and manage leads more effectively.

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Content Marketing | Marketing Land

Content Marketing | Marketing Land | Technology Marketing | Scoop.it
A collection of articles, news items, features and columns in the Content Marketing | Marketing Land library.
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A collection of articles, news items, features and columns in the Content Marketing | Marketing Land library.

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Business Expert’s Guidebook: Small Business Tips, Technology Trends and Online Marketing » Webolutionz

Business Expert’s Guidebook: Small Business Tips, Technology Trends and Online Marketing » Webolutionz | Technology Marketing | Scoop.it
Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing http://t.co/1UTv8WMNvP #business
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Top 4 Things to Measure With Marketing Automation

Top 4 Things to Measure With Marketing Automation | Technology Marketing | Scoop.it
“Marketing automation platforms can be overwhelming at times, given the number of functionalities and reporting metrics available.”
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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | Technology Marketing | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello
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Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 2014 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

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The Six Insider Secrets of Contagious Content [...

The Six Insider Secrets of Contagious Content [... | Technology Marketing | Scoop.it
Content - Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.
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The article states content longer in length are shared more often due to more engaging topics.  What are your thoughts?  Do you share longer or shorter topics more often? #tweetubble

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Tweet from @thespoutoff

Tweet from @thespoutoff | Technology Marketing | Scoop.it
Gutter Replacement, Gutter Repair, Gutter Service | Gutter Gurus NJ, PA |

Found at http://buff.ly/1boby6W pic.twitter.com/tumTgXpHSf
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'Crowdsourcing' with a swipe of your finger

'Crowdsourcing' with a swipe of your finger | Technology Marketing | Scoop.it
Twitch app hopes to gain insight to human activity when user unlocks smartphone
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CCH iFirm | Mobile App | Your firm on-the-go

CCH iFirm | Mobile App | Your firm on-the-go | Technology Marketing | Scoop.it

It's the one thing you take with you everywhere. Your firm's client directory in the palm of your hand.

  • Access all your firm's contacts on your phone    
  • See essential details at the touch of a button
  • Make a phone call from within the app 
  • Compose email directly from the app
  • Jump to your client's website in one click
  • View overhead map of office locations
  • Change to street view, to familiarise yourself with surroundings

All your contacts, on your phone. Always up to date.

 

CCH iFirm | Mobile App | Your firm on-the-go | @scoopit http://sco.lt/...

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ECommerce-Guide to News, Reviews and Technology Solutions - ECommerce-Guide

ECommerce-Guide to News, Reviews and Technology Solutions - ECommerce-Guide | Technology Marketing | Scoop.it
“ ECommerce-Guide provides ecommerce business owners with e-commerce news, software reviews and tutorials, technology solutions and information about setting up, marketing and managing a successful online store.”
Via Gerrit Bes
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Unfortunately, Sustainable SEO is Slow - Search Marketing Sage

Unfortunately, Sustainable SEO is Slow - Search Marketing Sage | Technology Marketing | Scoop.it
“ Here's the bad news about those sustainable tactics. They are slow, and seem to be getting slower.” Digest... As an SEO I have to optimize client websites to an algorithm that increasingly requires diversity of tactics. It’s been reported that there are well over 200 different factors in Google’s rankings algorithm, I’m of the opinion that the list of those ranking factors is growing all the time. When you grow the numbers of factors in the algorithm, you flatten out the power that any one of these factors can have. So even the heaviest of those factors gets watered down every time something gets added to the list. Here’s the bad news about those sustainable tactics. They are slow, and seem to be getting slower. The flattening of the algorithm and increased personalization factors of today mean that what could be achieved in 3 months of diligent work might now take 5 or 6 months to achieve. SEO is now all about diversifying tactics and beating the competition on those over 200 ranking factors (not just the link factors). If two sites are tied on 199 of those factors, breaking that tie on factor 200 is what will get you over the top.
Via marketingIO, Zhendan (Max) Wang
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