Getting to the essence, or Tao, of social media is about understanding connection and engagement.
The purpose of using social media for your business is to connect with and engage your audience, create word-of-mouth activity for your business, generate leads and convert those leads into sales.
Social media has revolutionized the way we connect and share information. As social media has evolved, it has become increasingly recognized as a fixture rather than a trend. It is embedded in many dimensions of our day-to-day life and has profoundly affected the business sphere.
by Arthur Ebeling
Via Ivo Nový