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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Technology Leadership and Business | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello, 鄺偉傑
Ivon Prefontaine's insight:

This will be helpful as I move forward.

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AndySernovitz's curator insight, May 9, 2013 9:03 AM

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.

➨ Read Social Media Content Curation & Marketing Strategies articles here

http://www.scoop.it/t/all-things-social-social-media-magazine


 

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

Technology Leadership and Business
As digital technologies become more common business platforms, what will that mean to us?
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Engage the staff and learn technique of 'non-leadership'

Engage the staff and learn technique of 'non-leadership' | Technology Leadership and Business | Scoop.it
First came enrichment. Then empowerment. Now the buzzword in employee relations is engagement, and to make it work, a Cass School business professor advises using a novel form of leadership: non-leadership.

Via Anne Leong
Ivon Prefontaine's insight:

We do have to be careful engagement is not just another buzzword and Technique.

 

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ID and Other Reflections: Role of Community Management in Workplace Learning Today

ID and Other Reflections: Role of Community Management in Workplace Learning Today | Technology Leadership and Business | Scoop.it

C

Ivon Prefontaine's insight:

Communities and teams are different phenomena. Communities are organic; whereas teams are selected. They have their advantages and disadvantages, but certainly can complement each other.

 

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A Day Without Data

A Day Without Data | Technology Leadership and Business | Scoop.it
Via BBC
Every day, anyone who is connected to the internet leaves an ever bigger trail of data behind them. But how aware are we of who is collecting this information and of who benefits from it?

Via Yashy Tohsaku
Ivon Prefontaine's insight:

No, we don't. That is what those who collect our data are counting on.

 

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Can mobile phones help to improve food security?

Can mobile phones help to improve food security? | Technology Leadership and Business | Scoop.it
Around three-fourths of the world’s poorest people live in rural areas. The rural poor, and their very specific needs, must therefore be at the centre of any attempt to tackle global poverty and the issue of food security. But what are these very specific needs? Often they’re things that people in urban areas take for granted […]

Via Suvi Salo
Ivon Prefontaine's insight:

There is no question that digital technologies of various forms can be helpful when used well. A key contribution might be for people to become self-sufficient.

 

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Social Media Engagement is Not a Strategy

Social Media Engagement is Not a Strategy | Technology Leadership and Business | Scoop.it
 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.

In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.

So how can you convert your social media activity to make it count towards your goals?

One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business. Continue reading →
Ivon Prefontaine's insight:

Social media is a tool which can engage people if what is offered is worthwhile to them. The goal is to sell something which can go through process of engaging others who might be interested. Having said this, engaging is relational and communicative in nature. Goals, such as selling, might be dependent on building those relationships but they are instrumental.

 

We have a similar issue in School. I think it is more profound because we are not there to sell anything. Business is dependent upon selling a service or product, but School is about relationships that lead to learning which is not a product, but a process dependent on communicating and relating. When we confuse social media with something other than a tool in School, teaching and learning are stripped of their relationality.

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Social Media Requires Being Human

Social Media Requires Being Human | Technology Leadership and Business | Scoop.it
While on a trip to California to speak at an event last month, I took the opportunity to see how hospitality and travel companies respond (or don’t respond) using Twitter. I hope you enjoy the less…

Via Thomas Faltin, Mindy M Walker
Ivon Prefontaine's insight:

Human being is the starting point from which all human becoming emerges. We are in relationships with our social media. Becoming aware of that allows us more freedom in those relationships.

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A world of pervasive networks

A world of pervasive networks | Technology Leadership and Business | Scoop.it
Ivon Prefontaine's insight:

There is no ready evidence that in the age of surveillance that workplaces are democratic. There is a challenge in the idea that people can deceive each other without personal relationships in place, but that may mean that we have to work on these personal relationships in new and untested ways.

 

The idea that co-operation is retrievable is interesting and fits with the last point and the move towards flattened hierarchies and ones that are in a constant flux based on people's skills in a given moment.

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Why Feedback Needs To Be Integrated Into Flipped Classrooms - Edudemic

Why Feedback Needs To Be Integrated Into Flipped Classrooms - Edudemic | Technology Leadership and Business | Scoop.it
Flipped classrooms are getting plenty of headlines and attention lately in educational circles. While conceptually they sound great the reality is that they require a great deal more effort on behalf of both students and teachers. The need for teachers to develop quality material outside class time is a genuine drain on their limited time …

Via Blaine Morrow
Ivon Prefontaine's insight:

This only makes sense. It is what makes teaching so important regardless of technology.

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How technology is changing the skills we need to learn

How technology is changing the skills we need to learn | Technology Leadership and Business | Scoop.it

A while back, Bill Keller of The New York Times stirred up a hornet’s nest when he wrote a column worrying that joining Facebook would have a debilitating effect on his 13 year-old daughter’s intellectual faculties.  Technology advocates, including me, pounced.

Now there are new studies out that seem to support his argument.  One shows that using search engines decreases our memory and another suggests that GPS may atrophy our brains.  Discovery magazine has collected a half-dozen similar examples on its site.

I think the question itself is misplaced.  Clearly, we use technology to do things for us that we no longer are doing for ourselves and that means certain abilities degenerate.  Yet, it also means that we are freeing up cognitive energy for other things.  So what’s really important is not the skills we are losing but those that we need to develop.

- See more at: http://www.innovationexcellence.com/blog/2014/04/04/how-technology-is-changing-the-skills-we-need-to-learn/#sthash.RlmbZffQ.dpuf

A while back, Bill Keller of The New York Times stirred up a hornet’s nest when he wrote a column worrying that joining Facebook would have a debilitating effect on his 13 year-old daughter’s intellectual faculties.  Technology advocates, including me, pounced.

Now there are new studies out that seem to support his argument.  One shows that using search engines decreases our memory and another suggests that GPS may atrophy our brains.  Discovery magazine has collected a half-dozen similar examples on its site.

I think the question itself is misplaced.  Clearly, we use technology to do things for us that we no longer are doing for ourselves and that means certain abilities degenerate.  Yet, it also means that we are freeing up cognitive energy for other things.  So what’s really important is not the skills we are losing but those that we need to develop.

- See more at: http://www.innovationexcellence.com/blog/2014/04/04/how-technology-is-changing-the-skills-we-need-to-learn/#sthash.RlmbZffQ.dpuf


Via Edumorfosis, Suvi Salo
Ivon Prefontaine's insight:

Complex problems require diversity amongst the people attempting to solve the problems. Classrooms contain tremendous diversity so students, of all ages, are already in those diverse environments. Rather than trying to homogenize the learning, what would happen if we diversified approaches?

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Teresa De Santos's curator insight, April 8, 11:51 AM

A ver si nos vamos dando cuenta

Félix Santamaria's curator insight, April 11, 8:40 AM

El punto de vista catastrofista sobre la tecnología no lleva a ningún lado. El punto de vista optimista, pero no consecuente en las aulas tampoco. Sólo un uso educativo adecuado tiene sentido.

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Long-Distance Leadership: Managing Virtual Teams

Long-Distance Leadership: Managing Virtual Teams | Technology Leadership and Business | Scoop.it

 

More than anything else, off-site employees need to know they’re not alone – that you’re behind them, you support them, and you understand their challenges. With these four important points in mind, you’ll be leading the pack on your way to being a first-class virtual leaders.

 


Via Gust MEES
Ivon Prefontaine's insight:

Employees on-site and off-site need the assurance that they have leaders who support them in their work.

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Gust MEES's curator insight, March 29, 6:53 PM


More than anything else, off-site employees need to know they’re not alone – that you’re behind them, you support them, and you understand their challenges. With these four important points in mind, you’ll be leading the pack on your way to being a first-class virtual leaders.


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The Who, What, When and Why of Mobile Learning

The Who, What, When and Why of Mobile Learning | Technology Leadership and Business | Scoop.it
Mobile learning has clearly made its mark on the corporate world. With Smartphones being used to access so much content daily, adopting mobile as a training resource was inevitable. But is it possible that some organizations have been too hasty in adding mobile to their basket of performance support tools without really thinking it through?

Via L. García Aretio, juandoming, iPamba
Ivon Prefontaine's insight:

The questions make sense for business and educational organizations.

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How to Be a Better Leader Online

How to Be a Better Leader Online | Technology Leadership and Business | Scoop.it
Want to influence more people and build your reputation online? Here are five ways to do it.
There was a time when the word "leader" brought a very specific profile to mind: strong, influential, and known around the world.

Via The e.MILE Community, Donna Karlin, Bobby Dillard, Gebeyehu B. Amha, Roy Sheneman, PhD
Ivon Prefontaine's insight:

Each point is valid. The one about take it offline and to a new level is intriguing. It is not just about online which suggests a holistic view of leadership. But, leadership is a murky concept and difficult to define. What do we mean by leadership? Just saying I am does not make me so.

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Kimberley Richardson's curator insight, February 17, 12:49 PM

Genuine leaders are everywhere, not just in traditional workplaces.  Simply be the person others are inspired to emulate!

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10 Tech Trends Students Say Are Changing Their Education and how they learn

10 Tech Trends Students Say Are Changing Their Education and  how they learn | Technology Leadership and Business | Scoop.it
Project Tomorrow's Speak Up Survey gives a good snapshot of how students across the country are using digital technology in and outside the classroom.

Via Lou Salza
Ivon Prefontaine's insight:

Good pedagogy would lead to the trends being in place and appropriately used.

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Lou Salza's curator insight, February 5, 7:04 PM

Well this seals the deal for me-- laptops are so last century, mobile is  21st C. --Lou

 

Excerpt: "...The 2013 results represent more than 400,000 surveys from 9,000 schools and 2,700 districts across the country. Respondents included 325,279 students, 32,151 teachers and librarians, 39,986 parents, 4,530 district administrators and, new to this year’s survey, 1,346 community members.

1. Personal Access to Mobile Devices

According to the 2013 results, students overwhelmingly have access to personal mobile devices. “If there was any doubt in our mind that we were beyond the tipping point in terms of kids carrying a computer in their pocket, backpack or purse,” she said, “we’re there.”

Specifically, said Evans, 89 percent of high schools students have access to Internet-connected smart phones, while 50 percent of students in grades 3 through 5 have access to the same type of devices. High school student access to tablets tops out at 50 percent and laptops come in at 60 percent. In addition to personal access, the survey found about a third of students have access to a device (typically laptops or tablets) in their school..."

 

More: 

 

2. Internet Connectivity

3. Use of Video for Classwork and Homework

4. Mobile Devices for Schoolwork

5. Using Different Tools for Different Tasks

6. Paying Attention to the Digital Footprint

7. An increased Interest in Online Learning

8. Gaming is Growing, and the Gender Gap is Closed

9. Social Media in Schools

10. What Devices Belong in 'The Ultimate School?'
Read more at http://thejournal.com/Articles/2014/02/03/10-Major-Technology-Trends-in-Education.aspx?Page=2#Pb8gP8szx2fhOJw1.99

 

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How Technology Can Tip the Scales for Higher Ed

How Technology Can Tip the Scales for Higher Ed | Technology Leadership and Business | Scoop.it
CNN recently ran a film, Ivory Tower, focusing on the real value of a college education amidst skyrocketing student debt and rising tuition. This blog explores the ways technology can help improve learning for students, lower costs and open education to more students who wouldn't otherwise have access.

Via Elaine Roberts, Ph.D
Ivon Prefontaine's insight:

The answer might not be simply using digital technologies. That might be part of the answer. There is no question the cost of higher education is limiting its value and we need a different conversation than we have had.

 

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The Silent Society: How Americans Have Replaced Words with Clicks

The Silent Society: How Americans Have Replaced Words with Clicks | Technology Leadership and Business | Scoop.it
Americans are doing the most mundane everyday task online, particularly on their smartphones, and this growing habit of avoiding the spoken word has become the new luxury in our lives.

Via Sue Myburgh, Lynnette Van Dyke
Ivon Prefontaine's insight:

The ubiquity of digital technologies should concern us. What does it mean to replace words with clicks?

 

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The Disconnect: Do we really have a skills shortage? Or just a communication problem

The Disconnect: Do we really have a skills shortage? Or just a communication problem | Technology Leadership and Business | Scoop.it

WhatThe most vexing problem in Canada's economy has been reduced to a pithy tagline: Jobs without people and people without jobs.

Ivon Prefontaine's insight:

What does it mean to have digital gatekeepers and algorithms deciding who gets hired? I am not so sure this is as common place as we think it is. In School, there is still a lot of who you know that works in the process.

 

 

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5 Tips For Keeping Students On Task While Using Technology | Edudemic

5 Tips For Keeping Students On Task While Using Technology | Edudemic | Technology Leadership and Business | Scoop.it
One of the things I hear most often from teachers who are reluctant to put technology into the hands of their students is that they have visions of students goofing off constantly behind their screen instead of focusing on their work. Playing games, chatting with their friends, and browsing the internet are all likely suspects …

Via Mel Riddile
Ivon Prefontaine's insight:

The last point, digital technology does not always have to be on is the one which might be most challenging.

 

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Best 21st Century Leadership Blogs

Best 21st Century Leadership Blogs | Technology Leadership and Business | Scoop.it

Best 21st Century Leadership Blogs |New Media. Top blogs, new media for leadership, management, communication, social media, sales & marketing, life & work.


Via Wellenwide
Ivon Prefontaine's insight:

There are impressive names on the list including leadership, learning, social justice work, etc. It would be helpful for teachers, professors and their students.

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David Hain's curator insight, July 14, 2:27 AM

Get great ideas with the people on this list.

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Are Word of Mouth referrals still important in today’s Digital Age?

Are Word of Mouth referrals still important in today’s Digital Age? | Technology Leadership and Business | Scoop.it
Statistics re Word of Mouth referrals in today's Digital Age
An interesting Survey re modern professionals and
Word Mouth referrals, how and what information they exchange,
and how they follow thro

Via TechinBiz
Ivon Prefontaine's insight:

Word of mouth does not mean digital technology is not part of the word of mouth, but it is broader than just digital technology, much broader.

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Emerging tech is transforming the workplace | ZDNet

Emerging tech is transforming the workplace | ZDNet | Technology Leadership and Business | Scoop.it
While smart mobile devices, SaaS, and social software ushered in a wave of major change in the workplace, that's nothing compared to what's coming.
Ivon Prefontaine's insight:

Are we asking the relevant question: "What does this mean?"

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Technology’s Man Problem

Technology’s Man Problem | Technology Leadership and Business | Scoop.it
Crude apps, patronizing behavior. For some, “bro” culture offers one explanation for why there are so few women in tech.

Via Bonnie Bracey Sutton
Ivon Prefontaine's insight:

We need to question the relationship we have with technology and what that means.

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Global Solution Networks: A Literature Review | Global Solution Networks

Global Solution Networks: A Literature Review | Global Solution Networks | Technology Leadership and Business | Scoop.it

Via june holley
Ivon Prefontaine's insight:

There is a website behind the initial document which has some research material and articles about GSN.

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Can People Collaborate Effectively While Working Remotely?

Can People Collaborate Effectively While Working Remotely? | Technology Leadership and Business | Scoop.it

As more workplaces become knowledge based, more companies will experience the tension of helping employees work together effectively while allowing them to do their jobs from almost anywhere.

 

One of the most important questions regarding the ability to work from anywhere is the effect it has on employees' engagement levels. On the one hand, working remotely offers employees a measure of autonomy that helps them feel better equipped to do their jobs well. On the other hand, employees must have positive, trusting relationships with their managers and coworkers to stay engaged, and such relationships may be more difficult to sustain with fewer opportunities for face-to-face interaction.

 

Gallup's extensive employee engagement research - presented in its recent State of the American Workplace report -- suggests that the ability to work remotely corresponds with higher engagement, but primarily among those who spend less than 20% of their total working time doing so.

 


Via Kenneth Mikkelsen
Ivon Prefontaine's insight:

It could be we need to find what works best and when it works best. It might be less about working remotely or working side-by-side and doing both at appropriate times.

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Kenneth Mikkelsen's curator insight, March 15, 5:33 PM
Findings form Gallup's extensive employee engagement research: 

  • Among those who never work remotely, 28% are engaged - meaning they are emotionally involved in, enthusiastic about, and committed to their work -- while 20% are actively disengaged, meaning they are unhappy at work and tend to disrupt their coworkers' productivity. The remaining on-site workers fall into a middle category -- not engaged.
  • Among employees who spend up to 20% of their time remotely, 35% are engaged - but engagement levels drop as employees spend more time off-site.


Stephen Dale's curator insight, March 16, 6:58 AM

Gallup found that overall, remote workers are sllighlty more engaged (32%) than employees who work on site (28%). But there is a point of diminishing returns for engaging remote workers: Those who spend less than 20% of their time working remotely are the most engaged (35%) and have the lowest level of active disengagement (12%). These employees likely enjoy an ideal balance of both worlds opportunities for collaboration and camaraderie with coworkers at the office and the relative sense of freedom that comes from working remotely. #socbiz #agile

Helen Teague's curator insight, March 16, 8:46 AM

seems like the ability to discipline self to remain engaged is important

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How to Survive the Next Wave of Technology Extinction - New York Times

How to Survive the Next Wave of Technology Extinction - New York Times | Technology Leadership and Business | Scoop.it
How to Survive the Next Wave of Technology Extinction
New York Times
Technologies have always gone belly up, but tech extinctions may become even more common over the next few years.

Via Cyril Tirache
Ivon Prefontaine's insight:

With the increased pace of obsolescence, or it seems that way, this is an interesting article. What does it mean? It is important in education to consider the skills and attitudes learners must have than the hardware or software. Are we able to adapt to an increasingly complex landscape? And, what does that really mean?

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Stop, Get Out, Unplug...And Notice

Stop, Get Out, Unplug...And Notice | Technology Leadership and Business | Scoop.it

"Great product design starts with understanding context, behavior, and motivation. With digital experiences in particular, it can be hard to..."

 

"Whether or not I’m looking for new ideas or testing new concepts, I like to get out without any agenda at all except “to notice.” It helps keep me inspired and to hone my observation skills."


Via craig daniels
Ivon Prefontaine's insight:

That is a great picture. People crammed together, not talking, and not acknowledging each other. It used to be that buses were places where people met. They still can be. I had a great hockey conversation in Seattle riding the rapid transit.

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craig daniels's curator insight, February 7, 10:16 AM

Before you create or design something consider unplugging and getting outside to look around. Once there notice everything but do so one bit at a time.