I have a great job. It has allowed me to visit some of the cleverest technology companies around the world and meet many of those shaping our future, from Amazon’s Jeff Bezos to Mark Zuckerberg of Facebook.
Juliet Chen's insight:
Technology is merely a tool to help us, the people, to create better solution and connections
The concrete back-to-the-80s timewarp that is the Old Street roundabout is to get a much-needed overhaul. The ‘silicon roundabout’, so called because of the preponderance of tech startups nearby, is a dismal let-down for anyone expecting a flickering hub of innovation. The Tube tannoy system is about as digital as it gets.
The surfboard-sized robot is one of Liquid Robotics’ Wave Gliders--the first marine robots that propel themselves forward with wave energy. In November 2011, four Wave Gliders took off on a slow journey (they have a top speed of one and a half knots) across the Pacific, armed with sensors that measure oil spills, salinity levels, phytoplankton activity, and more. The goal: to spark interest in marine science, foster new innovations, and prove out Liquid Robotics’ technology. All data from the journey is available for free to anyone who registers on the Liquid Robotics website.
And as smartphones become mainstream, the channel continues to offer many new ways to leverage and integrate promotions. We were interested to read of Kellogg’s and United Biscuits trialling of the couponing app Shopitize, here in the UK. It invites its small community to buy certain products, and upon doing so, send a photo of their receipt to get cashback via the app. Innovative stuff.
Designing is the humanisation of technology; ultimately, it's about people. In the year ahead, designers have to understand the global context in which designed products will be used more so than ever before.