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Learn how 26 businesses useTumblr and gain insights into how you can include Tumblr in your social media marketing today.
I chose to do a Scoop It on this particular article because I thought it would be interesting to do a little bit more research into how Tumblr fares in the world of promotion, specifically that of different brands. For the Caritas Smiles project, I was put in charge of the nonprofits’ Tumblr page and I wanted to gain some more insight on how I should be looking at how we did and how we could have made it even better. In the first paragraph, writer Debbie Hemley mentions how three particular companies work well with this platform. These companies that she identifies are in the fashion, large website, and publishing/broadcasting media industries. Of course working with a nonprofit was already seemingly bleak for us in terms of her criteria but we still felt that there may be a way for us to do even more.
For our webpage, we utilized a free theme like the Huffington Post did. I found it to be interesting that even some businesses didn’t pay for a different theme but Tumblr does offer a great selection of grounds to choose from that bloggers don’t have to pay for. In their example for Ace Hotel, I also noticed that we too had made sure that blog had capability to link back to our actual website as well as our Facebook and Twitter pages. Some other tips that this article delves into is to simply be creative with your blog and try to make it refreshing and unique. CNET does this pretty well as they have a feature in which people can click to show them random postings from their archive. It’s something very simple but also a thing that is not used in every blog you uncover on Tumblr. Overall, this blogging website is extremely versatile and it can be easily used by anyone, even an unconventional nonprofit.