Here is a cool sample video of Go Pro. It also shows how many people are trying to fund creative work using direct crowd sourcing. This way they are not actually having to have a major studio or content middle man company market everything. This has given folks like these guys a chance to get projects done and even earn a little to a lot of income while they do that. This also is a good demo of why it is so important to keep the internet open and neutral as Berners-Lee designed the WEB to be and recently has been calling for ways to protect this multi-media connections so that the world can continue to create and communicate together freely. He is recently recommending a global Bill of Rights for the internet, that addresses openness, privacy and neutral use and accessibility.
Berners-Lee and many other innovators, developers and designers are also very concerned with revisiting the current copyright laws that were designed to favor media publishers more than the creators of media or public interest when it comes to building on what is the public store house of knowledge for the betterment of mankind.
Technological designers have found these current copyright laws put ideas and knowledge they could be building new ideas on in a lifetime lock box out of reach to many other minds that could arrive at new answers if allowed more access this stockpile of knowledge affordably or to sometimes freely use these ideas and knowledge sooner.These creative people feel there are ways to design a process to ensure that creators and even their promoters still reap direct gains from these creations without locking up the use of ideas that others people can build out from to create something new and different. This is a media policy issue that matters to all creative people.
By the way, feel free to help these guys out with their project.