We'd like to thank Jon Stewart for bringing #McConnelling to the world.
On Thursday's episode of Comedy Central's "The Daily Show," Stewart put out a call for viewers to take the latest campaign ad from Sen. Mitch McConnell (R-Ky.) -- wh...
I usually keep politics on another scoop.it page, but this shows the power of visual images when combined with music and performing arts better than anywhere I've seen. In under five minutes the whole mood of a silent ad of Mitch McConnell changes completely just by showing the same right images and changing the sound track. The take away messages are left on the viewer strongly and all bring different emotions. I remember them all. Mitch might want to think of hiring Jon's crew!
It also shows the power of media to bring social change (good or bad) and control consumer behavior by playing out the messages the sponsor wish and pay to plant into the senses and responses of the viewers. Playing them over and over really makes them reach their intuitive target. This shows also the necessity of media and visual literacy because rational thinking and analysis is difficult even for those that understand how the sensual elements are sent directly to our senses to go fast and directly to the brain through those senses so that no rational control part can catch them too easy and change the intent of the message ad makers want people to intuitively respond to. So if you can watch something and also look at all the sides other then the ones the ads and articles plant with emotional loads or half truths and manage to think rational and still agree with it then it may be truth…or maybe it is just a very, very good ad or article or presentation that got you so deep you can't see past it to find the truth.