"Neal Baer, Executive-Producer at NBC-Universal, speaks of the importance of stories in entrepreneurship, how to leverage your story, and how to manage time to become, like him, a super-human."
Storytelling 101 - How to Tell Your Own
(video #5 - less than 4 minutes)
In this video Neal provides the key element to finding your story - reflection. Dig to find out why you're interested in the project. For example, no one sets out to create the end product, something drove them to it. Something happened. You wouldn't have come up with the idea, or followed a certain path, unless this "something" had happened. In his experience, all entrepreneur's have had something happen to them. If you can find that story, you'll be able to convey that passionately.
A central part of being an entrepreneur is digging in and finding your story. Access the full article to view this and five other videos.
Via Kim Zinke (aka Gimli Goose)