The story of three friends from Galveston, Tex., seems less a tribute to upward mobility than a study of obstacles in an age of economic inequality.
Via Pamela D Lloyd
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Rescooped by Monica S Mcfeeters from Learning, Education, and Neuroscience onto Technology in Art And Education |
The story of three friends from Galveston, Tex., seems less a tribute to upward mobility than a study of obstacles in an age of economic inequality.
Racing to the Top and Testing in order to hold behind those that are behind (NO CHILD LEFT BEHIND) leaves many students with other personal struggles extremely challenged to move forward into that upward mobility. Class and poverty does not figure into these top down challenges being placed on these students.
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Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps? Via Karen Dietz
Oakville Deals's curator insight,
February 16, 2:56 PM
This is an article that I was going to write. I think it is an American thing. Delete the scoop?
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"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library." Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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This story explains a disturbing trend I've witnessed. Upward mobility is not yet impossible, but the climb from poverty is far more difficult than is generally acknowledge.