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Rescooped by Monica S Mcfeeters from Designing Minds onto Technology in Art And Education |
Scoop.it!
Using Internet tools and resources in our classrooms in ways that will benefit students and teachers - in ways that are truly worth the time, effort, energy, and expense - call upon us to function more as instructional designers ...
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Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps? Via Karen Dietz 
Oakville Deals's curator insight,
February 16, 2:56 PM
This is an article that I was going to write. I think it is an American thing. Delete the scoop?
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"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library." Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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