Technology in Art And Education
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Applying and Integrating Media and Technology for Learning and Traditional and Post Modern Classroom.
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Asia's e-learning market 'the strongest in the world'

Asia's e-learning market 'the strongest in the world' | Technology in Art And Education | Scoop.it
Asia claims the highest rate of digital education growth globally, according to an Ambient Insight study.
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Rescooped by Monica S Mcfeeters from Just Story It
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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | Technology in Art And Education | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Visual aid for a story-based evaluation method

Visual aid for a story-based evaluation method | Technology in Art And Education | Scoop.it

These illustrations are computer generated maps of the overlap between how an organization describes itself (to donors) and how storytellers describe the organization or some relevant social problem.

WOW -- what a great article! Using story word maps we can now do gap analyses showing the differences (or similarities) between the stories an organization tells about itself and the stories a community, customers, or the press share about it. This is so cool!

As this article demonstrates with the organizations they analyzed, you can clearly see where the intersections a, where the gaps are, and where the missed opportunities are. The author uses visual word maps to show us the results. The fact that the results are visual is fabulous! And easy to grasp/Interpret.

Oh, I can't wait to start playing with this. It doesn't appear as if there are easy tools yet to do this, so generating the word maps will take time and effort. But I think well worth it.

Any app developers out there who can take this and run with it? I hope so.

In the meantime, start thinking about how you can apply these principles and visuals to your biz story work. I can't wait to see your results!

Thank you to colleague and fellow curator Kat Hansen for finding and sharing this article.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Via Kathy Hansen, Karen Dietz
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