These illustrations are computer generated maps of the overlap between how an organization describes itself (to donors) and how storytellers describe the organization or some relevant social problem.
WOW -- what a great article! Using story word maps we can now do gap analyses showing the differences (or similarities) between the stories an organization tells about itself and the stories a community, customers, or the press share about it. This is so cool!
As this article demonstrates with the organizations they analyzed, you can clearly see where the intersections a, where the gaps are, and where the missed opportunities are. The author uses visual word maps to show us the results. The fact that the results are visual is fabulous! And easy to grasp/Interpret.
Oh, I can't wait to start playing with this. It doesn't appear as if there are easy tools yet to do this, so generating the word maps will take time and effort. But I think well worth it.
Any app developers out there who can take this and run with it? I hope so.
In the meantime, start thinking about how you can apply these principles and visuals to your biz story work. I can't wait to see your results!
Thank you to colleague and fellow curator Kat Hansen for finding and sharing this article.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Via Kathy Hansen, Karen Dietz