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Mobile Marketing For Real Estate
Mobile Marketing News For Real Estate - Curated Specifically For RE Marketers
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Mobile Marketing For Real Estate

Mobile Marketing For Real Estate | Mobile Marketing For Real Estate | Scoop.it

Welcome to our page where we curate and share the best recent stories on mobile marketing and how those stories support real estate marketing.

 

Questions about mobile marketing for real estate or any of the stories posted here? Ping our moderator at www.idxnetwork.com/tracy.

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Baton Rouge Real Estate News's curator insight, January 30, 2013 9:00 AM

This may be helpful for local RE Agents for real estate marketing. 

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5 Ways Real Estate Professionals Can Use New Video App Vine

5 Ways Real Estate Professionals Can Use New Video App Vine | Mobile Marketing For Real Estate | Scoop.it

"For real estate pros, there are certainly dozens, if not hundreds of video apps available, but there are some great opportunities to use Vine as an agent or a broker. First and foremost, I do not think Vine will replace any professional video. But, I do think where Vine has an extraordinary opportunity is the opportunity to create quick, bite-sized content on the fly – as a part of your overall content strategy."


Click through the logo for the whole list.

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Baton Rouge Real Estate News's curator insight, January 30, 2013 8:59 AM

Have you used Vine app for real estate marketing yet?  If so, please comment with your link below.  Any tips you can offer in making a video?  Please share your experience! 

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What We Learned from CES 2013

What We Learned from CES 2013 | Mobile Marketing For Real Estate | Scoop.it

It's a digital, digital world out there. Click through the photo to see what the IDXnetwork team saw at the Consumer Electronics Show in Las Vegas last week.

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Smartphone Trends to Watch Out for in 2013

Smartphone Trends to Watch Out for in 2013 | Mobile Marketing For Real Estate | Scoop.it

"The iPhone 5 has just been released. Samsung, Google and Nokia have all put out new phones in recent months, each with cutting edge technology, clamouring f..."

 

Phablets anybody? With all the excitement going on in mobile, you're paying attention to your mobile marketing for 2013, right? Real estate and mobile go together like sunshine and orange juice. Ping us for your checklist of things you should be doing to keep your marketing mobile-friendly, especially your listings data.

 

To see the full trends story, click through the photo.

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Mobile marketing successes far outshine social media - QR Code Press

Mobile marketing successes far outshine social media - QR Code Press | Mobile Marketing For Real Estate | Scoop.it
Holiday shoppers are surprising marketers with the way that they are responding to campaigns.
The shopping season has now been hopping for over a week, and the data regarding the impact of mobile marketing and social media is flowing in, making one thing perfectly clear: one is far outshining the other in its results.


Marketers are shocked at the lack of impact that social media is having on converting consumers.

Following an analysis of the Black Friday through Cyber Monday data, the information that was obtained showed some very important trends. Though many were anticipating that mobile marketing would be a major player this year, what wasn’t as highly expected was that social media would have such a low impact.


Mobile marketing and mcommerce was approximately 21 percent higher this year than last year.

This, according to the IBM Digital Analytics Benchmark. This represents the largest climb in smartphone and tablet consumers that has been seen in the channel, and it was led by the iPad, which represented 16.3 percent of the sales made over these devices.


Moreover, at the same time that mobile marketing is engaging consumers, retailers are also finding that social media – while interesting to consumers – is not converting them into buyers. According to IBM data, consumers did have a positive feeling about the various promotions, convenience, and shipping options available over mobile and they enjoyed the ability to communicate with retailers over social. However, at the same time, they weren’t using it to actually make any purchases.


Shoppers did regularly use their Facebook, Twitter, YouTube, and LinkedIn accounts, but when all was said and done, of all of the Black Friday online sales, those through social media represented only 0.34 percent. This was a tremendous drop from the over 35 percent that was achieved last year.


Nearly the same trend was seen on Cyber Monday. While mobile marketing and mcommerce soared, social media generated only 0.41 percent of all online sales on that day. This was a drop of over 26 percent from last year’s data. Moreover, this occurred despite the fact that online sales had spiked by 30.3 percent on that day.


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Via The Ayantek Team
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8-track tapes, Hula Hoops and QR codes in Mobile Marketing

8-track tapes, Hula Hoops and QR codes in Mobile Marketing | Mobile Marketing For Real Estate | Scoop.it
"Despite the fact that many people now believe that using QR codes in marketing is a dying practice, these unique scannable images remain a great way to encourage people to interact with a product or with point of sale signage. The creative use of multimedia content that can be triggered by a QR code can deliver awesome branded mobile experiences that get people talking. With the continuing growth of mobile marketing and local search, it’s only a matter of time until marketers find even more exciting reasons to get folks to whip out their android or iOS device and scan QR codes."

Click through the photo for the full story.
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Monitor Your Instagram Activity with New Reporting Tool

Monitor Your Instagram Activity with New Reporting Tool | Mobile Marketing For Real Estate | Scoop.it

"Instagram is a growing mobile-only social media platform that shouldn’t be ignored by brands in their social media activities."

 

If you are interested in reading more about the photo-sharing app, click though the photo.

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Responsive Design Alone Is Not Mobile SEO

Responsive Design Alone Is Not Mobile SEO | Mobile Marketing For Real Estate | Scoop.it
Finally, Google and Bing have both made it official that for mobile search, it is best to have One URL to Rule Them All, something I have been advocating for over 2 years.
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WordPress Responsive Design Alternatives

WordPress Responsive Design Alternatives | Mobile Marketing For Real Estate | Scoop.it
Mobile devices will become the most popular way to access the internet, which is why responsive WordPress themes are in high-demand.
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BlockBeacon Releases iPhone App For Hyper-Local Real-Time Commerce 06/29/2012

BlockBeacon Releases iPhone App For Hyper-Local Real-Time Commerce 06/29/2012 | Mobile Marketing For Real Estate | Scoop.it
BlockBeacon Releases iPhone App For Hyper-Local Real-Time Commerce - 06/29/2012...
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Google Nexus 7: First Jelly Bean Tablet is Light and Fast [HANDS-ON]

Google Nexus 7: First Jelly Bean Tablet is Light and Fast [HANDS-ON] | Mobile Marketing For Real Estate | Scoop.it
The Nexus 7 looks like it will give the Kindle Fire and Nook Tablet a run for their money.
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Google Gives Sneak Peek of Jelly Bean, the Next Version of Android

Google Gives Sneak Peek of Jelly Bean, the Next Version of Android | Mobile Marketing For Real Estate | Scoop.it
Google inadvertently gave a sneak peek of Jelly Bean, the next version of Android.
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Report: RIM May Be Selling Handset Business To Facebook Or Amazon (RIMM)

Report: RIM May Be Selling Handset Business To Facebook Or Amazon (RIMM) | Mobile Marketing For Real Estate | Scoop.it
The Sunday Times says Facebook and Amazon are two potential buyers for RIM's handset business.
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Become a Mobile Marketing Success Story

Become a Mobile Marketing Success Story | Mobile Marketing For Real Estate | Scoop.it
Although mobile marketing is in its infancy, that doesn’t mean you have to wait until the medium takes its first steps to be successful.

 

Click through the photo for the full story.

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Top 20 Mobile Marketing Blogs

Top 20 Mobile Marketing Blogs | Mobile Marketing For Real Estate | Scoop.it

"Mobile marketing is evolving at a break-neck pace. It’s hard to stay on top of the latest advances. To help out, we’ve rounded up the top 20 blogs to follow to stay on top of your mobile marketing game."


Click through the photo for the full list.

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Anatomy of the Perfect Mobile Email [infographic]

Anatomy of the Perfect Mobile Email [infographic] | Mobile Marketing For Real Estate | Scoop.it

Wondering what the anatomy of a perfect mobile email looks like? Click through the photo for a detailed infographic.

 

You'll also find bonus notes on disasters to avoid and system compatibility. Do your prospective clients tend to use Blackberries? That system does not support HTML, images, preview text or auto-scaled width.

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The Numbers Behind Mobile's Incredible Year

The Numbers Behind Mobile's Incredible Year | Mobile Marketing For Real Estate | Scoop.it

Some mobile stats for year-end 2012:

* 6.7 billion mobile subscriptions (i.e., 94 percent penetration rate for planet per-capita)

* 4.3 billion uniques

* 5.3 billion mobile handsets

* 1.3 billion smartphones

* 5.6 billion use SMS messaging

* 5.4 billion voice call users

* Camera is used by 72 percent

* 4 billion received ads in their pockets

* 2.3 billion consumed news via mobile

* 2.1 billion use a mobile browser

 

Read more: http://www.businessinsider.com/mobile-ends-2012-with-a-bang2-2012-12#ixzz2GgFKpWqq

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FCC ruling on text messages paves way for bigger commitment to mobile marketing

FCC ruling on text messages paves way for bigger commitment to mobile marketing | Mobile Marketing For Real Estate | Scoop.it
A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing.


The FCC’s ruling last week clarifies that sending a text message to consumers confirming the receipt of an opt-out request does not violate the Telephone Consumer Protection Act. Several marketers have been sued over these messages because the TCPA does not address opt-out confirmation texts directly, causing others to take a more cautious approach to mobile marketing.


“The big news is that thanks to the FCC ruling on the petition we filed back in February, it has taken one more hurdle away from marketers using the mobile channel to do effective marketing,” said Jim Milton, president and CEO, SoundBite Communications, Bedford, MA.


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Via The Ayantek Team
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Going Beyond The Scan With QR Codes This Holiday Season

Going Beyond The Scan With QR Codes This Holiday Season | Mobile Marketing For Real Estate | Scoop.it

QR codes are fantastic for mobile marketing, BUT they belong on print advertising only. Don't put these on your digital media. It's silly to ask somebody to point a phone at their computer.

 

Click through the photo for an article that is focused on mobile marketing for retailers but has great insights for QR marketing in any industry.

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Google's recommendations for building smartphone-optimized websites

Google's recommendations for building smartphone-optimized websites | Mobile Marketing For Real Estate | Scoop.it

"Today we’d like to give you Google’s recommendations for building smartphone-optimized websites and explain how to do so in a way that gives both your desktop- and smartphone-optimized sites the best chance of performing well in Google’s search results."

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Web 3.0: The Mobile Era

Web 3.0: The Mobile Era | Mobile Marketing For Real Estate | Scoop.it

From The Original Article: "One era of the Web bleeds into another. Web 1.0 was defined by the rise of static websites and the ubiquity of browsers. Web 2.0 incorporated the infrastructure of 1.0 and added a social layer to it, giving the Web a new backbone.

 

One of the icons of Web 2.0, Digg, was sold to Betaworks yesterday and will be integrated into its News.me platform. This is the inflection point at which we see the definite transition of the Web 2.0 world to Web 3.0: The Mobile Era.

 

The Mobile Era has been built on the infrastructure of websites created in Web 1.0, and on the social layer of Web 2.0. If we are to describe The Age of Mobile with the Web 3.0 moniker, it's natural that all that has come before will be incorporated into it.

 

The Mobile Era incorporates its own bits into the aggregate, offering up dynamic new ways of computing (smartphones and tablets) where users interface not just through the Web and a browser, but also through applications available on these platforms that were built upon the principles of earlier eras of the Web.

 

Each era of the Web does not exist within its own bubble but builds upon the era that came before".

 

Full Article Here: http://www.readwriteweb.com/mobile/2012/07/the-rise-and-fall-of-digg-a-case-study-for-the-rise-of-web-30.php


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7 Tips for Creating the Right Mobile Experience for Your Website | Content Marketing Institute

7 Tips for Creating the Right Mobile Experience for Your Website | Content Marketing Institute | Mobile Marketing For Real Estate | Scoop.it
Nearly half your audience expects a mobile-friendly website. Check out these tips for creating the right mobile experience for these users.
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Top 10 Tech This Week [PICS]

Top 10 Tech This Week [PICS] | Mobile Marketing For Real Estate | Scoop.it
Who says summer is a slow time for tech? The past week provided us with a cavalcade of products and accessories for us to drool over.
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End of an Era: Apple Computers No Longer Virus-Free

End of an Era: Apple Computers No Longer Virus-Free | Mobile Marketing For Real Estate | Scoop.it
Apple once touted that its computers were immune to viruses, but now the company has changed its marketing after the Flashback botnet.
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Google Blockly Is a Visual, Drag-and-Drop Tool for Building Apps and Learning to Code

Google Blockly Is a Visual, Drag-and-Drop Tool for Building Apps and Learning to Code | Mobile Marketing For Real Estate | Scoop.it
Curious about programming and want to build your own app, but feel a bit intimidated?
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