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Technology Entrepreneurship
Hints and references to build a successful tech startup. See also my Breakthrough Innovation magazine: http://www.scoop.it/t/breakthrough-innovation
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Good entrepreneurs know when to drop bad ideas

Good entrepreneurs know when to drop bad ideas | Technology Entrepreneurship | Scoop.it
It’s easy to call it a failure, but being able to shamelessly abandon a dud idea is one of the keys to the success of good entrepreneurs.
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The 5 Stages of a Breakthrough Idea

The 5 Stages of a Breakthrough Idea | Technology Entrepreneurship | Scoop.it

Do you talk yourself out of potentially great ideas? Don't worry, that's all part of the cycle. Here's how a breakthrough really happens.


Via Paulo Heleno
António Antunes's insight:

Too many ideas, too few executions?... 

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Technology Entrepreneurship | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.
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2013 11 mobile eating the world

A high-level view of the scale of mobile, tablets, ecosystems and mobile social and the dynamics that shape them.
António Antunes's insight:

Mobile is eating the world!

Great presentation - November 2013 

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Crowdfunding kickstarts ideas for a new breed of entrepreneurs

Crowdfunding kickstarts ideas for a new breed of entrepreneurs | Technology Entrepreneurship | Scoop.it
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Better Brainstorming: How to Inspire Group Creativity

Better Brainstorming: How to Inspire Group Creativity | Technology Entrepreneurship | Scoop.it

Via Daniel Watson
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Rona Lewis's curator insight, February 2, 1:04 PM

Brainstorming starts earlier than you think.

Douglas Brown's curator insight, February 15, 7:16 PM

Power Quotes: Group Creativity

 

group brainstorming meetings can become productive drivers of company innovation or simply a waste of company time.


Establish rules of the game. Some popular and effective rules:

Suspend all judgmentThere’s no such thing as a bad ideaGo for quantity, not qualityEmbrace wild, audacious ideasThe origin of the idea is irrelevant


Shaking things up can have a dramatic impact on a group’s ability to collaborate freely and build upon one another’s ideas. That’s how innovative solutions are born.

Belva Jennings's curator insight, March 19, 3:04 PM

Dissects and offers fresh perspective on an old favorite.

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10 Good Reasons Not to Trust Your Brain

10 Good Reasons Not to Trust Your Brain | Technology Entrepreneurship | Scoop.it

Via Daniel Watson
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Stéphane Garapon's curator insight, May 2, 2013 2:31 PM

A propos des biais cognitifs

Audrey's comment, May 2, 2013 3:48 PM
There are some really interesting points made about the brain, e.g. how its thinking is based on schemas, such as prejudices. However what is not taken into account is how much thinking is mediated by the emotions, Audrey@homeschoolsource.co.uk
Santosh Kumar Nair's curator insight, May 30, 2013 3:52 AM

It is indeed true that most times our Brain does what we want it to do. It is strange as number of neurons reduce with age, knowledge and wisdom increase.

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17 Storytelling Tips for Startups

17 Storytelling Tips for Startups | Technology Entrepreneurship | Scoop.it
Founder Feedback gives you insight from the startup trenches.
In this guest post from the Rude Baguette blog, Alexis Niki, a Paris-based founder & CEO of StoryNova, outlines Tyler Crowley's 17 best storytelling tips for startups.
António Antunes's insight:

How to better tell the best story

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Culture

Netflix Culture:Freedom & Responsibility 1
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96 Quick SEO Wins - What Can You Do With an Hour? | SEOmoz

96 Quick SEO Wins - What Can You Do With an Hour? | SEOmoz | Technology Entrepreneurship | Scoop.it

Via Giuseppe Mauriello
António Antunes's insight:

96! Worth a read.

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Karen Dietz's comment, February 1, 2013 4:23 PM
Love this Giuseppe! Thanks for finding and sharing. Looking forward to implementing many of these :)
Giuseppe Mauriello's comment, February 1, 2013 4:52 PM
@Karen ...thanks for appreciation! :)
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What Should We Call Me? 6 Steps to Naming Your Company | The Daily Muse

What Should We Call Me? 6 Steps to Naming Your Company | The Daily Muse | Technology Entrepreneurship | Scoop.it
While there’s no secret sauce for finding the perfect moniker, we’ve outlined six easy steps to guide you through the naming process.
António Antunes's insight:

Name matters indeed, and it's not easy to land on an effective one. Interesting article about the naming process.

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Google Glass patent applications: bone conduction, laser-projected keyboard and more

Google Glass patent applications: bone conduction, laser-projected keyboard and more | Technology Entrepreneurship | Scoop.it
Recent patent applications related to Google Glass are providing insight into the hardware behind the Glasses. Bone conduction for covert audio. This
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Tech Investor: Courage Is an Entrepreneur's Most Important Quality

Tech Investor: Courage Is an Entrepreneur's Most Important Quality | Technology Entrepreneurship | Scoop.it
Why a founding partner of a Silicon Valley powerhouse venture capital firm holds this above honesty or integrity.Get the latest blog articles on business...
António Antunes's insight:

Be courageous and bold.

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7 Tools of Entrepreneurial Awesomeness

7 Tools of Entrepreneurial Awesomeness | Technology Entrepreneurship | Scoop.it
As part of the UC Santa Barbara’s Distinguished Lecture Series, Emmy Award winner Seth Eps...
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Get on Top of Your Cash Flow in 5 Simple Steps

Get on Top of Your Cash Flow in 5 Simple Steps | Technology Entrepreneurship | Scoop.it

Via Daniel Watson
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Amanda Morris's curator insight, December 20, 2013 1:11 PM

hmmm..

cashflow tuna's curator insight, December 24, 2013 11:36 PM

Cashflow is something to be managed and not monitored. It is important to stay on top of your cashflow before it's too late!

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Indoor Location Technology Uses Wi-Fi to Track Shoppers | MIT Technology Review

Indoor Location Technology Uses Wi-Fi to Track Shoppers | MIT Technology Review | Technology Entrepreneurship | Scoop.it
Indoor location technology brings Internet-style tracking to physical spaces.
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The Ultimate Interview Guide: 30 Prep Tips for Job Interview Success | The Daily Muse

The Ultimate Interview Guide: 30 Prep Tips for Job Interview Success | The Daily Muse | Technology Entrepreneurship | Scoop.it
Interview coming up? Read on for a list of our all-time best prep tips!
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Here's an Idea: Light Bulbs Make Us Better Thinkers

Here's an Idea: Light Bulbs Make Us Better Thinkers | Technology Entrepreneurship | Scoop.it
We have been trained so well to associate the light bulb with insight and creative thinking that simply sitting under one can inspire well insight and...
António Antunes's insight:

Surround yourself with symbols of insight if you want to work smarter...

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What are avoidable mistakes that first-time entrepreneurs make repeatedly?

What are avoidable mistakes that first-time entrepreneurs make repeatedly? | Technology Entrepreneurship | Scoop.it
Answer (1 of 11): Fail to plan. Many entrepreneurs feel that if they build it, people will come. This isn't "The Field of Dreams".

Fail to evaluate cofounders.
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How to Not Waste Money on Your Event Marketing

How to Not Waste Money on Your Event Marketing | Technology Entrepreneurship | Scoop.it
You wouldn’t embark on an online advertising campaign without careful planning and performance evaluation...
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How to Make a Landing Page That C.O.N.V.E.R.T.S. - Tips and Examples | KISSmetrics

How to Make a Landing Page That C.O.N.V.E.R.T.S. - Tips and Examples | KISSmetrics | Technology Entrepreneurship | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Paulo Heleno
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Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

Mr Branson's curator insight, May 5, 2013 9:17 AM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

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Evolution of a founder

Being a startup founder is hard, tough, frustrating and rewarding - possibly all within the space of a nanosecond. And yet, it is like a high none other. I have
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How Does One Manage Time More Effectively?

How Does One Manage Time More Effectively? | Technology Entrepreneurship | Scoop.it

Via Daniel Watson
António Antunes's insight:

Can't get enough time out of your time? Read this.

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Daniel Watson's curator insight, January 30, 2013 9:19 PM


Time, or lack of it, is one of the most common excuses made by business owners, seeking to justify a lack of progress or success in their current business endeavour.


Unfortunately, time is a fixed resource, and business owners wanting to achieve more in their business need to learn the key secret to making more effective use of the time available to them.


This excellent article, suggests that the secret to mastering your time is to systematically focus on importance and suppress urgency, and it provides seven tips that can follow to make more effective use of the time you have available to drive your business forward.

Daniel Watson's comment, February 1, 2013 5:03 AM
...and then take action!
Claudia Crescenzi's curator insight, February 5, 2013 5:59 AM

Un simpatico modo per reinterpretare la matrice di Covey

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12 Simple Things A Leader Can Do To Build A Phenomenal Team

12 Simple Things A Leader Can Do To Build A Phenomenal Team | Technology Entrepreneurship | Scoop.it

Via Daniel Watson
António Antunes's insight:

easy ;-)

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Yannick Vachon's curator insight, January 31, 2013 2:07 PM

le scoop vient d'Australie mais l'auteur est John Hall, CEO de Digital Talents Agents, expert en communication digitale.

Yannick Vachon's comment, February 4, 2013 6:45 AM
SMB owners : throw an eye on this, it copes with your future success!
Sigrid de Kaste's curator insight, February 5, 2013 7:31 AM
It's the leader...leading by example that can do it
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Robots that fly ... and cooperate

TED Talks In his lab at Penn, Vijay Kumar and his team build flying quadrotors, small, agile robots that swarm, sense each other, and form ad hoc teams -- for construction, surveying disasters and far more.
António Antunes's insight:

Wow! Watch the demo at the end of the vídeo...

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