Hacking Autism doesn't seek to cure autism, but rather it aims to facilitate and accelerate technology-based ideas to help give those with autism a voice.
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Interesting internet juice about one of these and/or all of these things. I'm interested in technology, connecting people and doing good. Are you?
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David Pearce
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Scooped by David Pearce onto TECHNOLOGY CONNECT PEOPLE DO GOOD |
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If your brand assets (pictures & stuff) get in the way of your audience taking action, ditch them: "For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made." Focus on the people your brand is for.
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I hate coke. I hate the taste, it rots your teeth and costs a fortune to buy in pubs. But the value of coke isn’t in the fizzy drink, it’s in the monolithic brand and this video is worth watching for that reason.
It is riddled with weird brand jargon - “data whisperers will become the new messiahs” - but their ideas about content and their approach to storytelling make up for that:
I couldn’t agree more. Delete the scoop?
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Mobile internet access is growing fast, this article tells us, so I am surprised that having started to "collect" QR codes that I normally don't end up on a site optimised for mobile. It's getting old. Fast.
So it's not just nonprophits who should read this and take note, it's the majority of brands. But especially those sticking QR codes on all their direct response advertising. You can check out my QR code collection over at Pinterest http://m.pinterest.com/medavep/qr-codes-in-situ/ Delete the scoop?
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Two years ago I saw AJ Leon talk about "unFundraising" at the Institute of Fundraising National Convention #iofnc http://www.slideshare.net/ajleon/unfundraising-iofnc-2011 "the age of raising money by letting others ask for you" Today in 2012 Reason Digital's top five fundraising campaigns that over achieved thank to social media are all people led - not p'anned by an org or led by a brand. They are led by the supporter’s story.
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For "content to go viral, it has to do one thing: evoke strong emotion"
Remember Kony 2012? Delete the scoop?
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Some interesting stats woven together by Brian Solis to show how "Customers Who Share Their Experiences Online Shape Buying Behavior".
My favourite nugget, "In the end, people are at the center of your business" Delete the scoop?
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Not only are there more smart devices per household, they are starting to replace other more traditional devices.
Interestingly texting is on the up but voice calls have declined. Delete the scoop?
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I think it's strange so many top bods are not on Twitter. Notably, perhaps, many of the big bosses from top tech companies.
Maybe Murdoch is ahead of the curve! Delete the scoop?
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This e commerce post has some good solid advice for online data capture.
I urge all charity web types to read this and banish those crap forms - the curse of our sector. Delete the scoop?
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You too could move from a world of transactions to a world of relationships with crowd sourced fundraising
You need to create some "epic shit that people want to be a part of" first though. Delete the scoop?
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What are the differences between reading an ebook and reading a printed one? Delete the scoop?
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Not just for older people, this Age UK guide could be useful for any Twitter newbie Delete the scoop?
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This artivle shows that Autism therapy apps are on the increase, but therapeutic benefits remain to be proven:
“We wanted to have a platform we could continue to add to, so families and kids could grow with the app and we could make changes” Head said, pointing out that anyone able to invest about $10,000 can have an app ready for the marketplace within six months.
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The usual compelling mobile stat in this article ("By the end of 2012, projections suggest there will be more internet-connected mobile devices than people) but I have not seen this before:
"The International Advertising Bureau has found that 61% of customers who visit a website that isn’t mobile-friendly will leave the site to visit a competitor."
Time to optimise for mobile and fast. Delete the scoop?
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That place where tech meets people is a funny old place sometimes. So be careful what phone you buy,
"...take a stand for yourself; for your country; for freedom and western liberalism and economic prosperity. Take a stand in defence of rational behaviour and logic." "Refuse to buy any more iPhones. ®" Delete the scoop?
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Interesting London 2012 stats from the beeb,
"Browsers across each of the online "four screens" (PC, mobile, tablet and connected TV) have all seen an uplift in daily unique browsers of +70% or more since the start of the Games" Delete the scoop?
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Will Facebook kick Wildfire out of its Preferred Developer Community now Google has snapped them up for $250 million?
Time will tell, but Google has at least three other reasons for procuring the social media management software application according to Jay Baer.
UPDATE The original figure of $250 million is questionable; it has been reported as high as $400 million! http://finance.fortune.cnn.com/2012/08/01/googles-wildfire-deal-could-be-worth-400-million/ Delete the scoop?
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I love this video, sometimes an online experience really is this absurd and frustrating,
"Are you doing this to your web visitors?
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Some question whether it is a social network. I've heard it coined as a "reciprocal knowledge engine". So, what is the Twitter?
This blog from The Wall might help us decide, "Twitter chief executive Dick Costolo has again been talking about how Twitter is not a media company, but rather a technology company operating in the media business" Delete the scoop?
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The rise of responsive design
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Meta tags don't mean squat for search ranking anymore but meta descriptions might effect your traffic.
Don't miss an opportunity to control your search result and connect with your audience. Delete the scoop?
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Want People to Return Your Emails? Avoid These Words: "confirm,” “join,” “press,” or “invite” Delete the scoop?
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via @contently: "We don't remember WHAT we learn online, we remember WHERE we learn it." Delete the scoop?
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