If your brand assets (pictures & stuff) get in the way of your audience taking action, ditch them: "For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made." Focus on the people your brand is for.
I hate coke. I hate the taste, it rots your teeth and costs a fortune to buy in pubs. But the value of coke isn’t in the fizzy drink, it’s in the monolithic brand and this video is worth watching for that reason.
It is riddled with weird brand jargon - “data whisperers will become the new messiahs” - but their ideas about content and their approach to storytelling make up for that:
“Storytelling is at the heart of all families, communities and cultures”
Mobile internet access is growing fast, this article tells us, so I am surprised that having started to "collect" QR codes that I normally don't end up on a site optimised for mobile. It's getting old. Fast.
So it's not just nonprophits who should read this and take note, it's the majority of brands. But especially those sticking QR codes on all their direct response advertising.
Today in 2012 Reason Digital's top five fundraising campaigns that over achieved thank to social media are all people led - not p'anned by an org or led by a brand. They are led by the supporter’s story.
In fact, I would argue that the success wasn’t thanks to social media, it was thank to a great story - the social media just helped people share that story.
This artivle shows that Autism therapy apps are on the increase, but therapeutic benefits remain to be proven:
“We wanted to have a platform we could continue to add to, so families and kids could grow with the app and we could make changes” Head said, pointing out that anyone able to invest about $10,000 can have an app ready for the marketplace within six months.
Which is exactly why Autism Speaks warns parents about finding salvation in apps."
Some question whether it is a social network. I've heard it coined as a "reciprocal knowledge engine". So, what is the Twitter?
This blog from The Wall might help us decide, "Twitter chief executive Dick Costolo has again been talking about how Twitter is not a media company, but rather a technology company operating in the media business"