TECHNOLOGY CONNEC...
Follow
Find
356 views | +0 today
 
Scooped by David Pearce
onto TECHNOLOGY CONNECT PEOPLE DO GOOD
Scoop.it!

Social Media is NOT necessary for the top boss?

Social Media is NOT necessary for the top boss? | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
I think it's strange so many top bods are not on Twitter. Notably, perhaps, many of the big bosses from top tech companies.

Maybe Murdoch is ahead of the curve!
more...
No comment yet.
TECHNOLOGY CONNECT PEOPLE DO GOOD
Interesting internet juice about one of these and/or all of these things. I'm interested in technology, connecting people and doing good. Are you?
Curated by David Pearce
Your new post is loading...
Your new post is loading...
Scooped by David Pearce
Scoop.it!

"No brand good"

"No brand good" | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
If your brand assets (pictures & stuff) get in the way of your audience taking action, ditch them: "For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made." Focus on the people your brand is for.
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Video: Coca-Cola's approach to their brand, content and storytelling

I hate coke. I hate the taste, it rots your teeth and costs a fortune to buy in pubs. But the value of coke isn’t in the fizzy drink, it’s in the monolithic brand and this video is worth watching for that reason.

 

It is riddled with weird brand jargon - “data whisperers will become the new messiahs” - but their ideas about content and their approach to storytelling make up for that:

“Storytelling is at the heart of all families, communities and cultures”

 

I couldn’t agree more.

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Mobile websites - a guide for nonprofits | ethicalstudios

Mobile websites - a guide for nonprofits | ethicalstudios | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
Mobile internet access is growing fast, this article tells us, so I am surprised that having started to "collect" QR codes that I normally don't end up on a site optimised for mobile. It's getting old. Fast.

So it's not just nonprophits who should read this and take note, it's the majority of brands. But especially those sticking QR codes on all their direct response advertising.

You can check out my QR code collection over at Pinterest http://m.pinterest.com/medavep/qr-codes-in-situ/
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Five Fundraising campaigns that over-achieved thanks to social media - Reason Digital

Five Fundraising campaigns that over-achieved thanks to social media - Reason Digital | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it

Two years ago I saw AJ Leon talk about "unFundraising" at the Institute of Fundraising National Convention #iofnc http://www.slideshare.net/ajleon/unfundraising-iofnc-2011 "the age of raising money by letting others ask for you"
 

Today in 2012 Reason Digital's top five fundraising campaigns that over achieved thank to social media are all people led - not p'anned by an org or led by a brand. They are led by the supporter’s story.


In fact, I would argue that the success wasn’t thanks to social media, it was thank to a great story - the social media just helped people share that story.

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It

Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
For "content to go viral, it has to do one thing: evoke strong emotion"

Remember Kony 2012?
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Why Digital Influence is So Important

Why Digital Influence is So Important | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
Some interesting stats woven together by Brian Solis to show how "Customers Who Share Their Experiences Online Shape Buying Behavior".

My favourite nugget, "In the end, people are at the center of your business"
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Digital device ownership surges in UK and what we use them for is changing

Digital device ownership surges in UK and what we use them for is changing | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
Not only are there more smart devices per household, they are starting to replace other more traditional devices.

Interestingly texting is on the up but voice calls have declined.
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Social Media is NOT necessary for the top boss?

Social Media is NOT necessary for the top boss? | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
I think it's strange so many top bods are not on Twitter. Notably, perhaps, many of the big bosses from top tech companies.

Maybe Murdoch is ahead of the curve!
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

There is no need for crap forms

There is no need for crap forms | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
This e commerce post has some good solid advice for online data capture.

I urge all charity web types to read this and banish those crap forms - the curse of our sector.
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Viral Philanthropy: The Impact of Crowdsourced Compassion

Viral Philanthropy: The Impact of Crowdsourced Compassion | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
You too could move from a world of transactions to a world of relationships with crowd sourced fundraising

You need to create some "epic shit that people want to be a part of" first though.
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

E-books Can’t Burn by Tim Parks | NYRblog |

E-books Can’t Burn by Tim Parks | NYRblog | | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it

What are the differences between reading an ebook and reading a printed one?

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

A guide to using twitter | Age UK

Not just for older people, this Age UK guide could be useful for any Twitter newbie

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Apps for Autism

Apps for Autism | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it

This artivle shows that Autism therapy apps are on the increase, but therapeutic benefits remain to be proven:

 

“We wanted to have a platform we could continue to add to, so families and kids could grow with the app and we could make changes” Head said, pointing out that anyone able to invest about $10,000 can have an app ready for the marketplace within six months.


Which is exactly why Autism Speaks warns parents about finding salvation in apps."

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

61% of customers who visit a website that isn’t mobile-friendly will leave

61% of customers who visit a website that isn’t mobile-friendly will leave | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it

The usual compelling mobile stat in this article ("By the end of 2012, projections suggest there will be more internet-connected mobile devices than people) but I have not seen this before:

 

"The International Advertising Bureau has found that 61% of customers who visit a website that isn’t mobile-friendly will leave the site to visit a competitor."

 

Time to optimise for mobile and fast.

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

The iPHONE 5 UNDERMINES western DEMOCRACY: 5 reasons why • The Register

The iPHONE 5 UNDERMINES western DEMOCRACY: 5 reasons why • The Register | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
That place where tech meets people is a funny old place sometimes. So be careful what phone you buy,

"...take a stand for yourself; for your country; for freedom and western liberalism and economic prosperity. Take a stand in defence of rational behaviour and logic."

"Refuse to buy any more iPhones. ®"
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

BBC - BBC Internet Blog: Digital Olympics: week one in numbers

BBC - BBC Internet Blog: Digital Olympics: week one in numbers | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
Interesting London 2012 stats from the beeb,

"Browsers across each of the online "four screens" (PC, mobile, tablet and connected TV) have all seen an uplift in daily unique browsers of +70% or more since the start of the Games"
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

4 Reasons Google Bought Wildfire by Jay Baer

4 Reasons Google Bought Wildfire by Jay Baer | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it

Will Facebook kick Wildfire out of its Preferred Developer Community now Google has snapped them up for $250 million?

 

Time will tell, but Google has at least three other reasons for procuring the social media management software application according to Jay Baer.

 

UPDATE The original figure of $250 million is questionable; it has been reported as high as $400 million! http://finance.fortune.cnn.com/2012/08/01/googles-wildfire-deal-could-be-worth-400-million/

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

SocialFish | Don’t stop your people from participating.

I love this video, sometimes an online experience really is this absurd and frustrating,

 

"Are you doing this to your web visitors? 


Don't."

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Media company? Technology platform? What is the Twitter?

Media company? Technology platform? What is the Twitter? | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
Some question whether it is a social network. I've heard it coined as a "reciprocal knowledge engine". So, what is the Twitter?

This blog from The Wall might help us decide, "Twitter chief executive Dick Costolo has again been talking about how Twitter is not a media company, but rather a technology company operating in the media business"
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Katya's Non-Profit Marketing Blog | What millennials want - and how they give

Katya's Non-Profit Marketing Blog | What millennials want - and how they give | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

There ain't an app for that -ReadWriteWeb chooses responsive design over a native app

There ain't an app for that -ReadWriteWeb chooses responsive design over a native app | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
The rise of responsive design
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Meta Description Magic: Think Less about SEO & More about Click-Throughs

Meta Description Magic: Think Less about SEO & More about Click-Throughs | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it
Meta tags don't mean squat for search ranking anymore but meta descriptions might effect your traffic.

Don't miss an opportunity to control your search result and connect with your audience.
more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Pinteresting!

Pinteresting! | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it

What is Pinterest good for?

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

Insight from 5 million emails in just one infographic

Insight from 5 million emails in just one infographic | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it

Want People to Return Your Emails? Avoid These Words: "confirm,” “join,” “press,” or “invite”

more...
No comment yet.
Scooped by David Pearce
Scoop.it!

3 Simple Ways To Make Your Blog an Unforgettable Resource | The Content Strategist

3 Simple Ways To Make Your Blog an Unforgettable Resource | The Content Strategist | TECHNOLOGY CONNECT PEOPLE DO GOOD | Scoop.it

via @contently: "We don't remember WHAT we learn online, we remember WHERE we learn it."

more...
No comment yet.