Digital Marketing
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How To Strip Down To Your Social Media Marketing Essentials

How To Strip Down To Your Social Media Marketing Essentials | Digital Marketing | Scoop.it
I've gone social media vegan! What that means and why I stripped down my social media marketing to the essentials.

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malek's curator insight, February 16, 8:02 AM

Keep on the look for your best blog topics, Your most profitable platform, Your best lead magnets,Your most engaging peers, the best sharing tools

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Visualizations and layers - storytelling evolving

Visualizations and layers - storytelling evolving | Digital Marketing | Scoop.it
While researching methods from around the world, in order to see how I can incorporate the best practices into my daily work, I’ve stumbled upon a great number of interesting solutions, methods and principles. One of these, that I felt resonated very clearly with the post I wrote last week about ”Layered Storytelling”, is an…

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Simon Staffans's curator insight, February 17, 3:28 AM

We can learn a lot from other disciplines as well - and the visualization of data and big data in new, compelling ways are a good place to start.

Brad Tollefson's curator insight, March 11, 7:14 PM

We can learn a lot from other disciplines as well - and the visualization of data and big data in new, compelling ways are a good place to start.

Brad Tollefson's curator insight, March 19, 1:36 PM

We can learn a lot from other disciplines as well - and the visualization of data and big data in new, compelling ways are a good place to start.

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Layered storytelling – the art of the future

Layered storytelling – the art of the future | Digital Marketing | Scoop.it

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The Digital Rocking Chair's curator insight, February 10, 3:10 PM


Simon Staffans:  "I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away."

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Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17% [Report]

Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17% [Report] | Digital Marketing | Scoop.it
"The Content Marketing Paradox" report from TrackMaven found, as content marketing efforts increased, activity around content dropped.

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Russ Merz, Ph.D.'s curator insight, February 11, 9:39 AM

Recent research shows content marketing output is up, but engagement is down. If a consumption limit has been reached--how do content marketers break through?

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8 Tools to Streamline Your Social Media Marketing Efforts

8 Tools to Streamline Your Social Media Marketing Efforts | Digital Marketing | Scoop.it
Finding success through social media marketing is no easy task. It's truly "what you put in, is what you get out" (for the most part), but just getting started is a challenge in itself. These tools can help make things easier with your social marketing efforts.

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malek's curator insight, February 11, 9:07 AM

Quuu : content curation in autopilot.  You just have to select relevant content categories and audience and you will receive hand curated content on your Buffer account

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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Digital Marketing | Scoop.it
Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.

Via Karen Dietz, Os Ishmael, malek
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Karen Dietz's curator insight, February 8, 2:32 PM

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

malek's curator insight, February 9, 4:23 PM

For better emotional impact of your writing.

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Vox Pop: Are consumers longing for long-form in marketing?

Vox Pop: Are consumers longing for long-form in marketing? | Digital Marketing | Scoop.it
It was recently brought to The Drum’s attention that we are longing for long-form. The age of bite sized media is seeing a resurgence of its comfortable long form component, despite our attention spans shrinking into oblivion with a quick fix of 140 characters.

 

Facebook Instant Articles, the Guardian’s ‘The Long Read’, Snapchat Discover suggests that people are craving more insight into the things they are interested in rather than just flashes of information. The Drum Network asked its members what they thought about the resurgence of longform, and if they thought it was here to stay....


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Jeff Domansky's curator insight, February 9, 7:49 PM

Longform marketing is history? Not so fast say some of the marketing experts.

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Customer Experience Matrix: Marketing attribution systems: a quick look at the options

Customer Experience Matrix: Marketing attribution systems: a quick look at the options | Digital Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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marketingIO's curator insight, February 9, 7:54 PM

Please click through for details behind the description to each.

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What Agile Content Marketing Means for Your Business

What Agile Content Marketing Means for Your Business | Digital Marketing | Scoop.it
An agile content marketing strategy can help your team decrease risk, save time, and increase value on each piece of content.

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malek's curator insight, February 8, 10:11 AM

30% of the entire marketing budget is used to create content. (CMI)

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Hacking Competitive Pricing Analysis with Scraping - Matthew Barby

Hacking Competitive Pricing Analysis with Scraping - Matthew Barby | Digital Marketing | Scoop.it
Ever wanted to find out what price your competitors are charging for their products? Well, follow my process and you can do it for free with no limits.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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marketingIO's curator insight, February 8, 8:20 PM

This is OUTSTANDING!!!! A keeper: bookmark this!!

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Why Snapchat Will Be Great for B2B Companies - Medium

Why Snapchat Will Be Great for B2B Companies - Medium | Digital Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO
Adina Ciobanescu's insight:

Snapchat is raising as an unexpected BtoB marketing tool. 

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marketingIO's curator insight, February 7, 6:26 PM

If T, LI and SlideShare are optimized and where you want it, then consider.

Marco Favero's curator insight, February 8, 4:10 AM

aggiungi la tua intuizione ...

malek's comment, February 8, 8:38 AM
SnapChat value proposition is rapidly evolving
Rescooped by Adina Ciobanescu from digital marketing strategy
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How To Start A Successful Content Marketing Campaign From Scratch

How To Start A Successful Content Marketing Campaign From Scratch | Digital Marketing | Scoop.it

Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed.


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Find the perfect titles for your blog posts with this tool

Find the perfect titles for your blog posts with this tool | Digital Marketing | Scoop.it
Earlier this year, I introduced you to HubSpot's Blog Topic Generator. If you have enjoyed using the tool, here is another one that you may like even more: Tweak Your Biz Title Generator. To use it...
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The Best (And Most Beautiful) B2B Instagram Examples | NewsCred

The Best (And Most Beautiful) B2B Instagram Examples | NewsCred | Digital Marketing | Scoop.it

B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough to have a sleek design. Unfortunately, many of these accounts are not very exciting. The surprising thing is, however, that many of these brands have great content marketing hubs. 

 

So why the disconnect? Perhaps the reason for this has to do with the fact that they may be using the channel for a different business case, something like recruiting. In reality, any social channel, whether it be Instagram, Twitter, Facebook or Pinterest, should be viewed as an extension of and a distribution channel for your content marketing program. 

 

Some of the content may be created specifically for that channel, but the tone, messaging, and overall look and feel should remain consistent. Here are my favorite examples of B2B brands who get it right when it comes to using Instagram as an extension of their content marketing....


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Jeff Domansky's curator insight, February 17, 1:54 AM

Got Instagram yet?

GONG Bobae's curator insight, February 17, 4:41 AM

Génial ! Voici la nouvelle forme de participation de la culture :)

Mariam's curator insight, February 17, 7:12 PM

Got Instagram yet?

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Is Social Media Making Us Dumb? - Copyblogger

Is Social Media Making Us Dumb? - Copyblogger | Digital Marketing | Scoop.it
Is social media using up all your energy and distracting you from more important tasks? Sonia Simone explains how to stay focused in a world of distraction.

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malek's curator insight, February 9, 4:43 PM

Probably no technology is as guilty of the dark side of distraction as the internet social platforms. Facebook, Twitter, Snapchat, Pinterest, Blab … wherever it is thatyou like to hang out instead of thinking about something thorny.

Rescooped by Adina Ciobanescu from Business in a Social Media World
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23 Ways to Build Colossal Pre-Launch Product Buzz

23 Ways to Build Colossal Pre-Launch Product Buzz | Digital Marketing | Scoop.it
To reach your sales potential, you need to create pre-launch product buzz. With just a few simple tactics, you can have people excited for its release date.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 10, 7:54 PM


I am currently working on my second photography book, and as always, I'm trying to educate myself on novel ways to help generate a good buzz.


This is not the best article I've read on the topic of product promotion, but it contains some worthy tips. My favorites: #1, #2, #4, and #5. 

What else do you do to generate a buzz for your products?

Rescooped by Adina Ciobanescu from digital marketing strategy
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Avoid These Common B2B Content Marketing Mistakes - HBR

Avoid These Common B2B Content Marketing Mistakes - HBR | Digital Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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marketingIO's curator insight, February 10, 7:56 PM

Tremendous insight!

The Marketing Blender's curator insight, March 31, 10:27 AM

Tremendous insight!

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How to Power Customer Experiences With Content

How to Power Customer Experiences With Content | Digital Marketing | Scoop.it
Is your brand passing up opportunities to turn routine content production into memorable customer experiences?

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malek's curator insight, February 11, 10:15 AM

Visuals such as images, videos, GIFs, memes, infographics, Slideshare presentations, and more need to be created with the story and overall customer experience in mind.

Rescooped by Adina Ciobanescu from The MarTech Digest
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What Is a Marketing-Driven Customer Experience Map? - Kapost

What Is a Marketing-Driven Customer Experience Map? - Kapost | Digital Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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marketingIO's curator insight, February 9, 7:41 PM

The best approach I've seen that shakes up the buyer's journey.

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What is Retention Marketing, and Why You Need to Start Today

What is Retention Marketing, and Why You Need to Start Today | Digital Marketing | Scoop.it

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is?

What is Retention Marketing?
Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have!...


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Jeff Domansky's curator insight, February 9, 7:57 PM

Retention marketing is a trend worth noting for its efficiency and profitability.

Everett Bowes's curator insight, February 11, 9:11 AM
- At a certain size it becomes much more difficult to grow by “adding more” than it does to grow by “getting more.” A study by Harvard found that a 5% increase in online retention can boost profits by 95 percent!- While Facebook says you can expect to reach around 16% of your audience with a post, AdAge says it is more like 6%- The trend you should spot is that it is becoming tougher than ever to acquire a customer. You need retention marketing to make each customer you do acquire more valuable. - a return shopper is 9x more likely to convert on a purchase than a first time shopper.
Rescooped by Adina Ciobanescu from BI Revolution
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Google Analytics - How To Map Home Page Clicks For Fun & Profit

Google Analytics - How To Map Home Page Clicks For Fun & Profit | Digital Marketing | Scoop.it

How To Map Your Homepage
This Curagami post shares a simple idea capable of producing big return (why is it simple ideas are the best at producing great ROI we wonder). Map your home page clicks as we did for Moon-Audio.com and you may discover a simple change costing pennies and sure to return dollars (as we did).

See if you can see the problem in the graph above before reading the post: 

http://www.curagami.com/google-analytics-how-to-map-home-page-clicks/?v=7516fd43adaa


Via Martin (Marty) Smith
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Lori Wilk's curator insight, February 9, 7:02 PM

#Gratitude for #analytics #insights #curagami 

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With Millions Of New Bottle Designs, Every Diet Coke Will Soon Be Unique

With Millions Of New Bottle Designs, Every Diet Coke Will Soon Be Unique | Digital Marketing | Scoop.it

Today, you probably know Diet Coke for its silver and red branding—which is more or less how it’s looked since Coca-Cola’s sugar-free alternative first launched in 1982. But starting this month, in a market where diet soda sales are down, Diet Coke is going bespoke, as millions of unique designs are hitting U.S. shelves for the first time as part of a campaign called "It’s Mine."

So for the next several months, no two 12-ounce bottles of Diet Coke will look exactly alike.

"Personalization and customization is a huge trend, obviously," says Rafael Acevedo, group director of Diet Coke in North America. With Coca-Cola’s first major personalization campaign, Share a Coke in 2014, the company put thousands of people’s names onto bottles. The idea was that you’d spot someone’s name and want to buy them a Coke—and it’s an idea that worked, with measurable uptake in both short term sales and longer term brand loyalty. For Diet Coke, that concept got a tweak. "In this case, it’s more personal, "Acevedo says, "to have that sense that Diet Coke is giving you something no one else can have."...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 8, 4:13 PM

This marketing personalization experiment by Coca-Cola is worth watching.

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The next wave in storytelling is short-form video

The next wave in storytelling is short-form video | Digital Marketing | Scoop.it
a look at why your brand should invest time in social video and how to use it to dominate your storytelling efforts..

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malek's curator insight, February 6, 6:30 PM

 traditional social networks are now encouraging brands to mix their storytelling efforts with more social video features. 

Marc Kneepkens's curator insight, February 7, 11:00 AM

#Videos are definitely becoming more important in social media. More apps and tools are becoming available.

Rescooped by Adina Ciobanescu from The MarTech Digest
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Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle | Digital Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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