“ Sobeys Inc. has completed its $5.8-billion purchase of grocery chain Canada Safeway. The news followed the Empire Co. Ltd. grocery subsidiary’s consent agreement last month with Canada’s Competition Bureau, in which it agreed to sell 23 stores.”
Via Kyra Winfield
"Brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation."Access the full article to see a larger version of this infographic by Getty Images which explains transmedia storytelling in these 5 steps: - - audience first - deliver experience - deliver engagement - think screen - pull media together
Via Kim Zinke (aka Gimli Goose)
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