NB: This is a guest article from Gary Leff, a frequent flier mileage expert who blogs at View from the Wing. It’s finally happening. TripAdvisor is going to go big in hotel metasearch as a way to drive bookings.
Yesterday, Google updated its Flight Search. To put things in context, James van Thiel, the industry leader for Google's Netherlands Travel team, talks about integrating search with metasearch and other developments.
Travel has always been one of the most emotional products to sell – memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for marketers.
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