The latest technology that has invaded the digital market is further blurring the line between the reality and virtual reality. The technology known as augmented reality is an integration of digital information in the real-time video of the user. The technology successfully enhances the spectrum of virtual reality by alleviating the notions of what you see, feel, smell and taste. In other words, the technology creates computer-generated environments in which real world seamlessly blends.
Some build apps for fun while others for profit. Let’s face it, this is a business and a highly lucrative one. An estimated 1 billion smart phones were sold in 2015.The coming years have forecasted further growth in the smartphone and tablet markets. This will contribute to an increase of app users which in turn will generate more revenue for the market.
The world of mobile apps has evolved rapidly since its inception in 2008. With easier access to smartphones, the app industry has seen a steady popularity, generating huge revenue for app developers around the world. Over time, the competition has intensified and therefore, app developers are constantly on the look for innovative app marketing tactics to encash more profits.
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