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Rescooped by Connor Pulsipher from Integrated Brand Communications
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Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine | Adweek

Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine | Adweek | Social Media | Scoop.it

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social video format.

 

The fast-food chain will actually peel one second off its Vine clip to fit into the network’s five-second billboard ad unit, which appears full-screen between segments during ESPN programs. Dunkin’ Donut’s animated billboard tonight will feature a latte that flips a coin to signify the start of a football game. It’s one of four versions thatESPN Monday Night Countdown viewers will see throughout the 16-game season.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 10, 2013 12:08 PM

Interesting look at an #innovative use of new #video technology.

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5 Reasons More Communication Isn't Better - GovExec.com

5 Reasons More Communication Isn't Better - GovExec.com | Social Media | Scoop.it
5 Reasons More Communication Isn't Better
GovExec.com
This should be the golden age of communication. The digital revolution has given people unprecedented ways to connect with one other.
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Rescooped by Connor Pulsipher from Public Relations & Social Media Insight
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Social Media Management 101: A Complete Guide for Businesses

Social Media Management 101: A Complete Guide for Businesses | Social Media | Scoop.it

Personally, 2013 is shaping up to be a big year for my clients and me. We’re looking heavily into various social media efforts. We know the future requires focus on inbound marketing, which is the art of getting customers to come to you.Social media management will be a major part of business in the future.By the end of this post you’ll have an understanding of how to manage your social media efforts. Even if you are just getting started you should have an idea of how to continue to grow your social media so that you’ll be bringing in leads and sales in the future....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 11, 2013 2:53 AM

Very useful resource and reference for small business and social media.

EZIA's curator insight, September 11, 2013 10:11 AM

Good article for planning a Social Media strategy for your business.

Debra Walker's curator insight, September 11, 2013 10:44 PM

I loved adding to my knowledge with these tips.  Enjoyed this article.  the sheer variety of tools available for social media can boggle the mind and it is only going to increase.

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Social Media: Not Just for Communication Anymore

Social Media: Not Just for Communication Anymore | Social Media | Scoop.it
It may seem like a lifetime ago -- and in Internet time, 
it really was -- but there was a time when Friendster
was the only social network around
(and it was actually pretty cool), it took more

Via TechinBiz
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