During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social video format.
The fast-food chain will actually peel one second off its Vine clip to fit into the network’s five-second billboard ad unit, which appears full-screen between segments during ESPN programs. Dunkin’ Donut’s animated billboard tonight will feature a latte that flips a coin to signify the start of a football game. It’s one of four versions thatESPN Monday Night Countdown viewers will see throughout the 16-game season.
Via Russ Merz, Ph.D.