The Guardian Engage, don't broadcast: the need for authenticity in social media The Guardian Genuine and meaningful responses on social media are a great start, albeit with significant implications for how communications are organised internally.
It's not just a matter of "likes" and retweets -- several market-research firms are shaking up the way they track how potential moviegoers are responding to upcoming films (After a summer of traditional box-office tracking whiffs, a look at social...
Business Intelligence - Beyond The Realms Of Technology Mondaq News Alerts (registration) As organisations seek to emerge from the global financial turmoil which has hit various economies, companies are looking to grow their business by relying...
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