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Why the tech world loves bullsh*t metrics

Why the tech world loves bullsh*t metrics | technology | Scoop.it

Page views, registered users, app downloads... Tech companies need numbers to show off to press and investors, even if they need to massage the numbers a bit.

 

Hilarious video made by Vooza!

 

Watch it at http://vooza.com/videos/bullshit-metrics

 

--------------

 

Cendrine Marrouat

 


Via Cendrine Marrouat - cendrinemarrouat.com
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Scientists review worldwide rise of 'network of networks'

Scientists review worldwide rise of 'network of networks' | technology | Scoop.it
The interdisciplinary field of network science has attracted enormous attention in the past 10 years, although most results have been obtained by analyzing isolated networks. However many real-world networks interact with and depend on other networks.
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6 Ways To Filter The Internet To Find Valuable Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post!


Via Guillaume Decugis
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bkernus's curator insight, December 13, 2014 11:16 PM

Good tools can help deal with the overwhelm in content management. I find it helps to capture content at the point when you read. If not, it is typically lost forever in the fast moving internet.

malek's curator insight, December 15, 2014 4:58 PM

slide 9 is a real climax: use the tools with @IFTT , @pocket and add graphics from @canva. Share and schedule with @Buffer

Nedko Aldev's curator insight, February 4, 2015 3:10 PM

add your insight...

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Rescooped by chandar from Public Relations & Social Media Insight
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How to Measure Your Social Media ROI Using Google Analytics

How to Measure Your Social Media ROI Using Google Analytics | technology | Scoop.it

Do you want to understand your social media return-on-investment (ROI)?

 

Are you tracking the customer journey in Google Analytics?

 

In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 4, 2014 10:40 AM

Good overview of social media ROI and basic ways to track it.

Smith_Lin's curator insight, December 10, 2014 3:21 AM

Could be useful for marketing

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Buying Tickets to Restaurants

Buying Tickets to Restaurants - Backchannel - Medium
Tock is the latest company trying to disrupt the good old reservation system—for restaurants and everything else
chandar's insight:

Great idea.

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Rescooped by chandar from Strategy and Competitive Intelligence by Bonnie Hohhof
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This Chart Shows How The US Military Is Responsible For Almost All The Technology In Your iPhone

This Chart Shows How The US Military Is Responsible For Almost All The Technology In Your iPhone | technology | Scoop.it

Nearly all of the technology in many of the world's most ubiquitous electronic devices can be traced to a single, taxpayer-funded source: the US Department of Defense. In an article promoted by the European Commission today, Italian economist Mariana Mazzucato wrote that sparking the world's economies after a long recession will require greater and riskier investment from government. She used Apple's wildly popular handheld devices as a present-day example.


Via Bonnie Hohhof
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46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | technology | Scoop.it

How often do you use Google to find something on the internet?

If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.

Find 46 of them featured in this infographic.


Via Lauren Moss
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Kelly Coffee's curator insight, January 9, 2015 10:46 AM

Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques! 

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 11, 3:42 AM
And you do need Google power, right?
Teresa Maceira's curator insight, April 8, 8:32 PM
Add Google hacks to a students research skill set
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Narendra Modi | Detailed Statistics of Facebook Pages

Narendra Modi | Detailed Statistics of Facebook Pages | technology | Scoop.it
Check out the number of Narendra Modi Fans on this Facebook Page and other interesting statistics.
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How to Perform a Hashtag Search Across Multiple Channels

How to Perform a Hashtag Search Across Multiple Channels | technology | Scoop.it
When you run a conference, event or Twitter chat, how do you monitor the traffic that is generated across multiple channels?


Do you know how to track conversations across Twitter, Facebook and Instagram?


Via Brian Yanish - MarketingHits.com
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Rescooped by chandar from Tech Latest
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How to Create Your own Custom Google Now Voice Commands

How to Create Your own Custom Google Now Voice Commands | technology | Scoop.it

It's latest new trick, it will help you to use your phone easily. You can also use countless voice commands to perform a number of actions and find out lots of things. But that’s only possible to some extent. Google Now does a lot, but not everything (yet).


Via Peter Azzopardi
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Peter Azzopardi's curator insight, December 18, 2014 4:53 AM

There is one free app, Voice Commandr, that will be needed. Please see link on site and follow the instructions.

 

 

Guest post: Thanks to @AndroidUpdater for the scoop

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An illustrated guide to computer vision

An illustrated guide to computer vision - Technology's Next Dimension - Medium
By Pearly Tan and Jodi Wing
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6 links that will show you what Google knows about you

6 links that will show you what Google knows about you - Productivity in the Cloud - Medium
Want to find out all the things Google knows about you? Here are 6 links that will show you some of the data Google has …
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When G.M. Was Google

When G.M. Was Google | technology | Scoop.it
Nicholas Lemann searches for the real secrets to Google’s success. The tech giant thinks it’s changing corporate management forever, but so did G.M.
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The History of Hashtags [Infographic]

The History of Hashtags [Infographic] | technology | Scoop.it
A lot's happened since hashtags were first proposed on Twitter. Back then, the first generation iPhone was only a few months old. Superbad made a killing in theatres. J.K. Rowling released the seventh, final, and (arguably) most satisfying book of the Harry Potter series.

It took two years for Twitter to fully embrace the hashtag, and it's been a whirlwind of opportunity and embarrassment for both users and marketers ever since. Just look at this post on successes and failures from seven big brands' Twitter hashtag campaigns to see what I mean.

Via Brian Yanish - MarketingHits.com
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Mei Lin Fung's curator insight, December 6, 2014 10:56 AM

I remember meeting the person who came up with the idea of hashtags at an Open Source social innovation conference - a straightforward concept that filled a need. What a difference having it has made for us all

Rescooped by chandar from 21st Century Learning and Teaching
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Phishing Deceives the Masses [Infographic]

Phishing Deceives the Masses [Infographic] | technology | Scoop.it
Phishing attacks exploit the often weakest link in cyber defense—human behavior. Bypassing our best judgment can be as simple as creating urgency with a fake bank notice, or complex as assuming the persona of a known business partner – just to steal our information. Numerous high-profile breaches such as the theft of credit card data …

 

Learn more:

 

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 

http://gustmeesen.wordpress.com/2012/01/07/pc-security-howto-fight-spam-efficiently/

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Phishing

 


Via Gust MEES
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Here’s Why Public Wifi is a Public Health Hazard

Here’s Why Public Wifi is a Public Health Hazard | technology | Scoop.it
Maybe Better If You Don’t Read This Story on Public WiFi ¶

We took a hacker to a café and, in 20 minutes, he knew where…
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The 100 best free fonts | Delta Magazine

The 100 best free fonts | Delta Magazine | technology | Scoop.it

The best free fonts, from vintage-inspired typefaces to slap-you-in-the-face slab serifs, for Windows and Mac, for a range of design projects.We’ve scoured the web to present you with a fine and varied selection of free fonts. Including scripts, serifs, and a range of ligatures, these fonts will give you greater flexibility in your designs, and add to your arsenal of design tools....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 17, 2014 3:20 AM

Delta magazine is an amazing source of news and inspiration for design, multimedia, 3d, print and advertising professionals. If you love design and the art of typography, this collection will inspire you and keep you from your work for hours. Highly recommended for any creative person! 10/10

Marco Favero's curator insight, October 17, 2014 5:02 AM

aggiungi la tua intuizione ...

The ServiceMag's curator insight, October 18, 2014 8:32 AM

Something for nothing, can't go wrong... designer types

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How to Share Old Blogposts on Social Media

How to Share Old Blogposts on Social Media | technology | Scoop.it

Social media advice seems to come in two flavors: what to do and how to do it.

 

Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.

 

Sharing old content is awesome social media advice.So how exactly does one go about it?...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 2, 2014 11:27 AM

Kevan Lee shares a simple guide to share old blog posts from your archives to get more clicks, traffic, and engagement long after publish.

Debra Pittam's curator insight, October 2, 2014 9:17 PM

Great idea!

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10 URLs That Every Google User Should Know

10 URLs That Every Google User Should Know | technology | Scoop.it
Which website has access to my Google account? What does Google know about me? Where can I see ads that I've clicked on Google search?
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