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How can tech firms get the most from advertising on game streaming websites?

How can tech firms get the most from advertising on game streaming websites? | Technology | Scoop.it
Maggie Zaboura also offers her tips on how smaller retailers can get better coverage
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How Samsung is using rugby to become a ‘meaningful’ brand

How Samsung is using rugby to become a ‘meaningful’ brand | Technology | Scoop.it
Samsung is on a mission to become a “meaningful brand” as it launches a new rugby campaign in an effort to tap into the passion surrounding sport in the UK.
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Apple's Core Principles Helped It Regain Its Marketing Mojo (They Can Help You, too)

Apple's Core Principles Helped It Regain Its Marketing Mojo (They Can Help You, too) | Technology | Scoop.it
Customer Relationships - Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged ...
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London Technology Week displays scalability of digital firms, but what about other UK cities? - Real Business

London Technology Week displays scalability of digital firms, but what about other UK cities? - Real Business | Technology | Scoop.it
Business news and management advice for entrepreneurs, growing businesses and SMEs.
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O2 reveals plans for mobile ad acquisition Weve

O2 reveals plans for mobile ad acquisition Weve | Technology | Scoop.it
O2 is hoping to join Google, Facebook and Twitter as one of the top mobile ad players after the acquisition of Weve, its joint venture with EE and Vodafone.
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What marketers need to know about Meerkat

What marketers need to know about Meerkat | Technology | Scoop.it
Live-streaming app Meerkat has only been live for a fortnight, but is already causing waves among the tech elite at SXSW.
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Google develops computer program capable of learning tasks independently

Google develops computer program capable of learning tasks independently | Technology | Scoop.it
‘Agent’ hailed as first step towards true AI as it gets adept at playing 49 retro computer games and comes up with its own winning strategies
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Austin, San Francisco and Tel Aviv revealed as top tech cities

Austin, San Francisco and Tel Aviv revealed as top tech cities | Technology | Scoop.it
Austin, San Francisco and Tel Aviv have been ranked as top cities for tech companies, Savills report reveals
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Technology Firms’ Top Business Challenges of 2015

Technology Firms’ Top Business Challenges of 2015 | Technology | Scoop.it
In the fast-moving world of technology, new trends are always emerging—and firms are challenged to figure which ones to address versus which ones to leave behind. As part of a new body of research, a
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Mobile marriages

Mobile marriages | Technology | Scoop.it
“WE’RE better, connected,” runs one slogan for O2, Britain’s second-largest mobile operator. It would also make a good motto for the country’s entire...
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The Year That Tech Needed The Art Industry

The Year That Tech Needed The Art Industry | Technology | Scoop.it
Wandering the halls at CES this year, you would have been forgiven for thinking it was still 2014. Bluetooth speakers crowded the shelves, wearables were..
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Shoppers expected to spend £6K per second as UK retailers slash prices for Black Friday

Shoppers expected to spend £6K per second as UK retailers slash prices for Black Friday | Technology | Scoop.it
Christmas shoppers are expected to splash out £6,000 per second one day next week as retailers push the boat out for Black Friday,...
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From TVs to the work desk, Apple wants iOS everywhere to be your companion for life

From TVs to the work desk, Apple wants iOS everywhere to be your companion for life | Technology | Scoop.it
If there was ever any doubt about the scope of Apple’s mobile plans beyond incremental hardware innovation then tonight’s...
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What the new iPhone means for mobile marketing

What the new iPhone means for mobile marketing | Technology | Scoop.it
With the new iPhone expected to launch this week, marketers need to be aware of the hardware trends influencing mobile consumption behaviour, with screen size and the internet of things now key to consumers’ choice of smartphone.
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Apple iPhone ad lectures viewers about the benefits of producing its own software and hardware

Apple iPhone ad lectures viewers about the benefits of producing its own software and hardware | Technology | Scoop.it
Apple has released a new generation of iPhone ads dead set on reminding you why you must have one of the Californian firm’s...
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Telecoms brands bank on ‘quad play’ to reverse sector’s decline

Telecoms brands bank on ‘quad play’ to reverse sector’s decline | Technology | Scoop.it
As BT buys EE, Three buys O2 and Sky sets up a mobile service, telecoms brands are rushing to join Virgin in offering TV, broadband, landline and mobile. But will consumers see value in taking four services from one company?
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B2B Content on Social Media: Top Networks and Tactics

B2B Content on Social Media: Top Networks and Tactics | Technology | Scoop.it
Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to ...
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Has 3D printing jammed? | Inside3DP

Has 3D printing jammed? | Inside3DP | Technology | Scoop.it
Despite of many impressive innovations and developments, there are signs suggesting that 3D printing isn't moving as rapidly as many expect.
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The Big Digital Debate – the business question: Where is the UK’s Facebook or Google? - Computer Business Review

The Big Digital Debate – the business question: Where is the UK’s Facebook or Google? - Computer Business Review | Technology | Scoop.it
Analysis: TechUK hosted The Big Digital Debate with panellists including Ed Vaizey, MP and Minister for the Digital Economy, Chi Onwurah, MP and Julia
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FCC Issues a Net Neutrality Plan to Keep the Internet 'Fast, Fair and Open' | Technology content from IndustryWeek

FCC Issues a Net Neutrality Plan to Keep the Internet 'Fast, Fair and Open' | Technology content from IndustryWeek | Technology | Scoop.it
The Federal Communications Commission's new proposal will shut down the proposed Internet 'fast lanes' by treating Internet service as a public utility.
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Tech for tech’s sake? The highs and lows of CES – From VCRs to fitness-tracking forks

Tech for tech’s sake? The highs and lows of CES – From VCRs to fitness-tracking forks | Technology | Scoop.it
Over the years the Consumer Electronics Show (CES) has launched numerous life-changing products, from VCRs and CD players in the 70s and...
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