Customer Relationships - Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged ...
With the new iPhone expected to launch this week, marketers need to be aware of the hardware trends influencing mobile consumption behaviour, with screen size and the internet of things now key to consumers’ choice of smartphone.
As BT buys EE, Three buys O2 and Sky sets up a mobile service, telecoms brands are rushing to join Virgin in offering TV, broadband, landline and mobile. But will consumers see value in taking four services from one company?
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