Persuasion Project
46 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Andrew Sherman
Scoop.it!

Shake Weight™ - OFFICIAL VIDEO AD

http://www.ShakeWeight.com The Shake Weight™ is the revolutionary new exercise to shape and tone your arms, designed specifically for women. Based on a compl...
Andrew Sherman's insight:

False need is expressed in this commercial to promote The Shake Weight. A new product is introduced to solve a problem that is already taken care of through other forms of exercise. People are aware that exercise is beneficial and don’t need another product to trick them into minimal work and a promise of total gain.

more...
No comment yet.
Scooped by Andrew Sherman
Scoop.it!

billboard16yrsgraph-1024x377.gif (750x276 pixels)

billboard16yrsgraph-1024x377.gif (750x276 pixels) | Persuasion Project | Scoop.it
Andrew Sherman's insight:

Hasty generalization is used in this billboard to counteract global warming. The reason it is generalized is because the sample data doesn’t cover enough years in time to show the true pattern of climate change. The bellow link is the original graph from 1900 - 2012. This is where the billboard got their graph, but they sampled an amount that doesn’t show anything. As you can see the temperature has definitely risen, but it was over a longer period of time than the past fifteen years. This shows a true representation of climate change.

 

 

http://4.bp.blogspot.com/-FiwQgrJcHz0/T5gMIff4JbI/AAAAAAAAAIE/5VXgREkOSDE/s1600/BOMSeaTemperature.png

more...
No comment yet.
Scooped by Andrew Sherman
Scoop.it!

Most Interesting Man In The World

www.staythirstymyfriends.com He is The Most Interesting Man in The World.
Andrew Sherman's insight:

Logos appeal is used in this commercial to show how Dos Equis beer will make you the “Most Interesting Man in the World.” A narrator talks about how amazing this character is by showing clips of his wonderful feats and discussing his legends. It then cuts to him at a bar discussing that he occasionally drinks and only chooses Dos Equis; translation “if you drink this beer then you can be just like me.”

more...
No comment yet.
Scooped by Andrew Sherman
Scoop.it!

Apple iPhone 5 New Commercial - Cheese

iPhone 5 New TV Advertisement . Like Our Facebook Page : https://www.facebook.com/TheNextGizmo Follow Me On Twitter : https://twitter.com/rawkinaptech Add Me...
Andrew Sherman's insight:

Description is used in this commercial to show the new camera feature of the iPhone 5. The video shows-off the new panoramic feature of the iPhone 5 by demonstrating its use in a first-person view.

more...
No comment yet.
Scooped by Andrew Sherman
Scoop.it!

Woohoo Taste Test New GEICO Commercial

Dear friend, press the link http://Americancarshd.com/top-car-insurance-companies
Andrew Sherman's insight:

Compare and contrast is used in this commercial to demonstrate the superiority of GEICO insurance. I don’t see how GEICO thought they could get away with this strategy and think people would believe them. They obviously put whatever they want in either cup.

more...
No comment yet.
Scooped by Andrew Sherman
Scoop.it!

You Fuel, You Train, You Push: Sidney Crosby for the G Series

It's here! Gatorade Canada's newest commercial feauturing Sidney Crosby for the G Series. Prime, Perform and Recover to fuel your body before, during and aft...
Andrew Sherman's insight:

Post hoc fallacy is being used in this video to demonstrate the benefits of Gatorade. The commercial drills into your head the advantages of using all the products of Gatorade at each of your stages of performing. In turn this is supposed to improve your chances of success.

more...
No comment yet.
Scooped by Andrew Sherman
Scoop.it!

The Next Big Thing is Already Here -- Samsung Galaxy S III most viral tech ad of the year 2012

This is Samsung most viral tech ad of the year 2012 Samsung Ativ S windows phone 8 interface hands on http://youtu.be/aZ3tAPr5p5A BlackBerry 10 handsets leak...
Andrew Sherman's insight:

An either/or argument is being portrayed in this ad comparing two similar products. People are waiting in a line to purchase one phone while others are using their “new” phone outside of the line. This distracts the people waiting in line and they are posed with a decision; do I get the phone I'm waiting in line for or do I go with this other one that has grabbed my attention.

more...
No comment yet.
Scooped by Andrew Sherman
Scoop.it!

Tommy Boy (2/10) Movie CLIP - Desktop Demo (1995) HD

Tommy Boy Movie Clip - watch all clips http://j.mp/wgKmnh click to subscribe http://j.mp/sNDUs5 Tommy (Chris Farley) blows a sale by dramatizing a grisly col...
Andrew Sherman's insight:

Pathos appeal is used in this scene from the movie Tommy Boy. In the scene Tommy is trying to persuade a company to buy his brake pads using a persuasive scenario. Tommy is definitely trying to show the intended emotion, but unfortunately it makes his customer feel the opposite.

more...
No comment yet.
Scooped by Andrew Sherman
Scoop.it!

Oxi Clean detergent

Get on the ball, use oxi clean detergent ball!!!
Andrew Sherman's insight:

Definition of the product Oxi Clean detergent is displayed in this commercial. It is a classic infomercial showing cut scenes of the product in use and answers to how the it combats common questions or concerns.

more...
No comment yet.
Scooped by Andrew Sherman
Scoop.it!

State Farm® Commercial - Born to Assist (Chris Paul)

There is a little-known fact that few NBA fans know: all-star point guard Chris Paul has a long-lost identical twin brother, Cliff Paul, who is a State Farm ...
Andrew Sherman's insight:

Narration is used in this commercial for State Farm to sell their insurance. A person describes a set of twin brothers being separated at birth. This story doesn’t have much to do with the insurance rather the attitude State Farm has towards helping their customers.

more...
No comment yet.