Takeaway. It’s not about marketing your small business. It’s about marketing your story.
You have a business you love and you want to tell the world about it so they love it too. Seems simple enough, right? Well, small business marketing isn’t as simple as it seems because it is more than just telling the world about your business, it’s about telling your story along with your business story. It’s about developing relationships not just making connections. It’s about creating valuable content not just spreading a message.
Marketing is something everyone thinks they can do and it can be overwhelming, especially if marketing isn’t your area of expertise. I get the need to tighten the purse strings. I get that you have no budget and you are a one-man or -woman show. It is doable and you can do it! You just need to be armed with the right kind of information and expectations....
Via Jeff Domansky