KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.
Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.
Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....
Via Jeff Domansky