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Kentucky Fried Crisis

Kentucky Fried Crisis | Technology and Urban Trends | Scoop.it
KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.

 

Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.

 

Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....


Via Jeff Domansky
Brian Jones Francis's insight:

Veggie drumsticks, burgers and fries, hmmmm. There might well be a place for this spokesperson (LOL)

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Jeff Domansky's curator insight, December 24, 2012 6:06 PM

Crisis lesson? Do your research when choosing a celebrity spokesperson!

Professor Sanabria's curator insight, December 27, 2012 8:25 AM

¿Cuán importante es seleccionar un portavoz adecuado?

Technology and Urban Trends
Technology and Urban Trends
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3D Hubs' July 2015 Trend Report - 3D Printing Industry

3D Hubs' July 2015 Trend Report - 3D Printing Industry | Technology and Urban Trends | Scoop.it
In 3D Hubs' latest trend report, new printers and users are starting to enter the company's network of more than 18,000 users.
Brian Jones Francis's insight:

An interesting look at who is making use of the technology...

 

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Seth Godin: What Marketers Are Getting Wrong

Seth Godin: What Marketers Are Getting Wrong | Technology and Urban Trends | Scoop.it

The marketing expert shares how companies can change their tactics to get customers' attention more effectively.

 

Seth Godin: The Internet is the first medium invented in 100 years that wasn't invented to make advertisers happy. The connection between running ads and making money is broken, probably forever. As soon as you take that out of the equation, everything we understand about marketing, manufacturing, distribution--it all goes away. The new era of modern marketing is about the connection economy, it's about trust, it's about awareness, it's about the fact that attention is worth way more than it used to be. Attention doesn't come in nice little bundles anymore.....


Via Jeff Domansky
Brian Jones Francis's insight:

“The new era of modern marketing is about the connection economy, it's about trust....”

 

- but hasn’t that always been so ?

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Jeff Domansky's curator insight, March 23, 2014 1:10 AM

it's all about the connection economy writes Seth Godin.

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30 Dr. Seuss Quotes That Can Change Your Life [infographic]

30 Dr. Seuss Quotes That Can Change Your Life [infographic] | Technology and Urban Trends | Scoop.it
30 Dr. Seuss Quotes That Can Change Your Life [infographic] Infographic is one of the best Infographics created in the category. Check out 30 Dr. Seuss Quotes That Can Change Your Life [infographic] now!

Via The Fish Firm II
Brian Jones Francis's insight:

Just becuase everyone is doing something doesn’t make something right...I like this one: Why fit in when your were born to stand out ?

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Karen Jensen's curator insight, May 12, 2013 8:48 PM

They always make me smile.

Lee Wise's curator insight, May 22, 2013 4:11 PM

I just thought this was interesting... And, I enjoyed the layout of the quotes!  Hopefully, one more Beautiful Moment will come your way! 

deedee's curator insight, May 11, 2016 3:09 AM

love dr seuss

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Firefox Is Blocking Your Cookies

Firefox Is Blocking Your Cookies | Technology and Urban Trends | Scoop.it

But how does that effect your as a an Internet Marketer ?

Brian Jones Francis's insight:

If you use ad servers that rely on cookies or 3rd party analytics software for tracking etc, you may well have to seek alternative methods or settle for less accurate reports.

 

All in all, this looks likely to become a nightmare for both unscrupulous and ethical internet marketers...

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France considers hitting major web firms with Internet tax | ITProPortal.com

France considers hitting major web firms with Internet tax | ITProPortal.com | Technology and Urban Trends | Scoop.it
France has put forth a new plan to counter so-called tax avoidance: an Internet levy applied to companies that gather personal data.
Brian Jones Francis's insight:

An interesting concept, but hmmm, don’t know how well this would go down.

What do you think ? 

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Do You Think You're A 'Social Media Ninja'? You're Not Alone

Do You Think You're A 'Social Media Ninja'? You're Not Alone | Technology and Urban Trends | Scoop.it
"Social media marketer" is so 2011. Today, everyone wants to be a "ninja," guru" or "master" of Twitter. (Lol.
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ExamTime - Changing the Way You Learn

ExamTime - Changing the Way You Learn | Technology and Urban Trends | Scoop.it
ExamTime is here to help you study smarter. Use our free online study tools to achieve that exam success. Click for Mind Maps, Flashcards and more

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Louise Robinson-Lay's curator insight, January 1, 2013 5:15 PM

A good resource for revision time.

Наташа Стојановић's comment, January 7, 2013 12:58 PM
Dobar alat za učenje, ali nije dobar za deljenje jer napravljene kvizove, upitnike i mape možete deliti samo sa prijateljima u okviru servisa.
Andrea Leyden's comment, March 15, 2013 11:45 AM
Thanks for the ExamTime rescoop and recommendation!
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Trick Photography and Special Effects

Trick Photography and Special Effects | Technology and Urban Trends | Scoop.it
brianjonesfrancis is an independent creative designer engaging in learning systems, software and resource for contemporary lifestyles
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Learn how to create amazing effects with a basic Digital SLR Camera

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Content Marketing Essentials | 2012 Lessons to Boost 2013 Success

Content Marketing Essentials | 2012 Lessons to Boost 2013 Success | Technology and Urban Trends | Scoop.it
In 2012, CMI contributors talked about everything from content marketing strategy to distribution. Here are 60+ content marketing essentials we can use in 2013.

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Jeff Domansky's curator insight, December 24, 2012 5:27 PM

Excellent resource for content, marketing and PR pros.

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Journal seeks ideas of social media mavens

Journal seeks ideas of social media mavens | Technology and Urban Trends | Scoop.it
Are you a Facebook fanatic or tweetaholic? Do you have Facebook or Twitter open all the time and continually share your thoughts, opinions, likes and dislikes? Do you explore pages of local and national media, local organizations and governments?
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The Google+ Boss Just Brilliantly Deconstructed Everything Annoying About Facebook

The Google+ Boss Just Brilliantly Deconstructed Everything Annoying About Facebook | Technology and Urban Trends | Scoop.it
Who wants an ad in their news feed?...
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FBI uses Twitter, social media to look for securities fraud - Reuters

FBI uses Twitter, social media to look for securities fraud - Reuters | Technology and Urban Trends | Scoop.it
FBI uses Twitter, social media to look for securities fraudReuters(Reuters) - The FBI sees social media as a potential breeding ground for securities fraud, and has agents scouring Twitter and Facebook for tips, according to two top agents overseeing...
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Use social media to build personal relationships, benefit business - L.A. Biz (blog)

Use social media to build personal relationships, benefit business - L.A. Biz (blog) | Technology and Urban Trends | Scoop.it
Use social media to build personal relationships, benefit businessL.A. Biz (blog)In the digital age, we expect immediate gratification. Technology tools related to social media have changed the business landscape.
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11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About | Technology and Urban Trends | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 23, 2014 11:49 PM

If you're not measuring your social and content marketing results, how do you know you're measuring up?

Guillaume Decugis's curator insight, August 28, 2014 6:19 PM

Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.

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Why 2014 is crunch time for video content marketing

Why 2014 is crunch time for video content marketing | Technology and Urban Trends | Scoop.it

So why has 2014 become a make-or-break period for content marketing?Content is your first, second and third sales call.

 

For today’s consumer, a purchase journey no longer automatically begins in a physical store, or with a direct conversation with a brand representative.

 

Our lives may be getting busier, but we’re consuming more content than ever before, and it’s transformed us into self-directed buyers making purchase decisions informed by our own extensive online research. As such, content is now every brand’s first call (and often their second and third)and naturally it is under greater pressure to drive impact.

 

Enter video, an unmatched medium for both educating and storytelling, and one which is proving to play a highly valuable role in the content marketing mix, thanks to its suitability for social sharing and ability to win consumer attention (and, ultimately, to deliver solid ROI)...


Via Jeff Domansky
Brian Jones Francis's insight:

video is so readily digestible by most people, which is why it is so popular where training or education is involved...

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Jeff Domansky's curator insight, March 22, 2014 10:39 AM

Econsultancy shares several valuable content marketing ideas and shows how video is the game changer in the future.

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8 Educational Apps To Create Digital Portfolios

8 Educational Apps To Create Digital Portfolios | Technology and Urban Trends | Scoop.it
8 Educational Apps To Create Digital Portfolios

Via Ana Cristina Pratas
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Sharla Shults's curator insight, May 6, 2013 8:11 PM

Of the 8 educational apps offered one costs only $1.99 and all others are free. How cool is that?

Abe Soltani's curator insight, May 6, 2013 10:57 PM

Great ePortfolio tools.

Kelly Bryant's curator insight, February 6, 2014 2:00 PM

I've been looking for ways in which to make portfolios digital but I haven't found any apps or websites soley dedicated to such a task.

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Online Social Media World Comes True ?

Online Social Media World Comes True ? | Technology and Urban Trends | Scoop.it
Brian Jones Francis's insight:

“After having engaged on Facebook, listened to, or watched your ‘podcast` I feel like I know you…”

 

I bet you have heard or read someone say something similar to the above before. Or, you will.

 

It’s interesting to witness how todays business people, worldwide, are networking with each other. Transforming what often starts as a virtual friendship, seamlessly into a real life friendship. 

 

See: Social Media World 2013

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Social Media Management Software|The Dangers Revealed

Social Media Management Software|The Dangers Revealed | Technology and Urban Trends | Scoop.it
Social Media Management Software can be very powerful and helpful, but can also create problems. Take care with Twitter and YouTube management tools.
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Sensei – The Learning Management Plugin

Sensei – The Learning Management Plugin | Technology and Urban Trends | Scoop.it
Teach & sell online courses with this Ninja styled WordPress plugin. Brought to you by: WooThemes Released on January 21 2013, and code-named project LMS, this top secret WordPress Plugin is fi...
Brian Jones Francis's insight:

This is one Awesome eCommerce WordPress Plugin for managing online courses. It works seamlessly with WordPress and allows you to also manage online payments.

 

Creating a course is as simple as creating a WordPress page or post, plus it gives your student the capability of answering auestions to the quizzes you set, leaving them, and then returning to complete at a later date.

 

This simple and easy to use plugin is packed with super Ninja unseen power, and has only just been realeased ( January 21st 2013). More than well worth taking a look at...

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Word-on-Press - Photos - Google+

Word-on-Press - Photos - Google+ | Technology and Urban Trends | Scoop.it
Word-on-Press - Content Management - From Paper to Bits
Brian Jones Francis's insight:

Admittedly, from a design perspective, it personally took me some time before accepting the CMS revolution. I felt that WordPress themes were far too restrictive and although the WordPress philosophy has always been known for its sensitivity regarding layout and typography, most of the themes back in the day, just weren’t ‘cutting it’.

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Kentucky Fried Crisis

Kentucky Fried Crisis | Technology and Urban Trends | Scoop.it
KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.

 

Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.

 

Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....


Via Jeff Domansky
Brian Jones Francis's insight:

Veggie drumsticks, burgers and fries, hmmmm. There might well be a place for this spokesperson (LOL)

more...
Jeff Domansky's curator insight, December 24, 2012 6:06 PM

Crisis lesson? Do your research when choosing a celebrity spokesperson!

Professor Sanabria's curator insight, December 27, 2012 8:25 AM

¿Cuán importante es seleccionar un portavoz adecuado?

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Toolbar download and install | Advertising | Bulk Marketing | Internet Marketing | Leads | SEO

Toolbar download and install | Advertising | Bulk Marketing | Internet Marketing | Leads | SEO | Technology and Urban Trends | Scoop.it
m.You have to make two leads before i award you and i send link them who are selected to be award (Toolbar download and install by TWITTERFB: Need 100 toolbar download and… http://t.co/HvCzaqMH...
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Social Media Is a Corporate Blind Spot for B2B Execs

Social Media Is a Corporate Blind Spot for B2B Execs | Technology and Urban Trends | Scoop.it
Social Media - More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a ...
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Internet Solution Source Offers Money-Making Solutions as Unemployment ... - MarketWatch (press release)

Internet Solution Source Offers Money-Making Solutions as Unemployment ...MarketWatch (press release)Internet Solution Source, Inc.
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Marketers, Go Back to Basics - blogs.hbr.org (blog)

Marketers, Go Back to Basics - blogs.hbr.org (blog) | Technology and Urban Trends | Scoop.it
Marketers, Go Back to Basicsblogs.hbr.org (blog)Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. Doesn't my company need a smartphone app? How should we leverage augmented reality?
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