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Local Businesses: Facebook Wants Your Information - AllFacebook

Local Businesses: Facebook Wants Your Information - AllFacebook | Science, Technology & Education | Scoop.it
Facebook continued its efforts to become the go-to destination for information on local businesses with its launch of the business object type in Open Graph, aimed at bringing more accurate data to News Feed, Graph Search, check-ins, and pages.
Patrick Ciriello's insight:

Knowing how the social sites work can help you get found.

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Should Schools Implement Social Media Policies?

Should Schools Implement Social Media Policies? | Science, Technology & Education | Scoop.it
Does your school have a social media policy? Mashable talked to a few high schools about how they monitor students' -- and teachers' -- online presences.
Patrick Ciriello's insight:

Privacy and security are very important elements of social media.  The development and adoption of policies and procedures, along with the necessary training, can go a long way to "taming" the potential abuses of this technology.

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Do you have a digital mindset yet? feat. @thomaspower - The 7 Pillars of Your Online Success

Do you have a digital mindset yet? feat. @thomaspower - The 7 Pillars of Your Online Success | Science, Technology & Education | Scoop.it
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96% Unhappy with Outsourced IT Contracts

96% Unhappy with Outsourced IT Contracts | Science, Technology & Education | Scoop.it
As the IT outsourcing market slumps to a 10-year low, with contract values down 34%  on the same period last year, we read with interest that 96% of Heads of IT are unhappy with the outsourced IT c...
Patrick Ciriello's insight:

I never provide my services on a long term contract.  Flexibility is the key to the success of any business, and I certainly would not lock my clients into something they might not be able to use.

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4 Reasons Content Creators Should Celebrate Google Penguin 2.0

4 Reasons Content Creators Should Celebrate Google Penguin 2.0 | Science, Technology & Education | Scoop.it
Looking for translations and takeaways in the wake of last month's Google Penguin 2.0 launch? Find out 4 reasons why content creators who continue to rely primarily on their compelling content to d...
Patrick Ciriello's insight:

Content is Still King - you have to provide value, all the way through the process, from the summary with links on external sources to the final product.

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Verify your site in Webmaster Tools using Google Tag Manager

Verify your site in Webmaster Tools using Google Tag Manager | Science, Technology & Education | Scoop.it

If you use Google Tag Manager to add and update your site tags, now you can quickly and easily verify ownership of your site in Web


Via Bonnie Burns
Patrick Ciriello's insight:

Of course, we'll include this in any web presence development we do for  your company, organization, or cause.  

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Marketers are killing their SEO content with bad headlines - Brafton

Marketers are killing their SEO content with bad headlines - Brafton | Science, Technology & Education | Scoop.it
Marketers can increase their content writing's viral potential by including certain verbs, perspectives and details in their headlines.

 

Summarized...

 

According to a recent Startup Moon study, after reading through more than 100 blogs and reviewing content analytics data, [it was] determined a number of common traits found in widely shared blog content headlines.

 

1. Powerful (and dark) verbs

 

Surprisingly, websites’ most successful news content often feature somewhat morbid headlines that use words like ‘kill,’ ‘fear,’ ‘dark,’ ‘war’ and ‘bleeding.’ For instance, the title “Big data is dead. What’s next?” was the most shared post in VentureBeat’s Data/Cloud section, the study found.

 

2. Say what’s missing

 

Online content is more likely to go viral when titles use words such as “not” and “without,” the study revealed. The top shared post on GigaOm’s Cloud page was called “Cloud adoption: it’s not about the price, stupid.” Therefore, marketers are advised to position stories about what’s not happening – rather than what is – when appropriate.

 

3. Specificity

 

Online articles might have more viral potential when they use powerful language, but marketers shouldn’t include buzzworthy terms at the risk of losing accuracy. Headlines are shared more often when they include specific qualifiers, like the number of examples coming. According to Startup Moon’s analysis – titles with higher numbers perform even better, so marketers shouldn’t be afraid to go all out with their lists.


Via iNeoMarketing
Patrick Ciriello's insight:

Isn't this what newspaper publishers learned 100's of years ago?  Why are we just figuring this out now?

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iNeoMarketing's curator insight, June 17, 2013 1:20 PM

Fascinating findings, and absolutely actionable information. Make your changes accordingly.


  • See the article at www.brafton.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us

add your insight...

Paola Caballer's curator insight, June 17, 2013 5:54 PM

Ojo con los títulos de nuestros post:

- Verbos directos, pasemos de lo abstracto, lo morboso... Si nuestro blog no tiene lectores fijos, y necesitamos servirnos del SEO para llegar a ellos.

- No hablar en negativo; las frases en afirmativo son las que buscamos en Google, o no?

- Ser específicos. Imagina que estás haciendo una búsuqeda en Google, y querrías que el primer resultado, fuera tu post.

 

Ahora eso sí... Le quita atractivo eh?? :/

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Be mindful of ‘Netiquette’ and strive to be cheerful | Crazy Dreamers Do

Be mindful of ‘Netiquette’ and strive to be cheerful | Crazy Dreamers Do | Science, Technology & Education | Scoop.it

With so many sole proprietors, private and government businesses now integrating social media into their Web sites and customer service, attention to ‘Netiquette’ is fast becoming important for all internet users because social media is here to stay..


Via Laura Brown
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3-D printing builds bridge between technology and crafts, DIY projects - News Sentinel

3-D printing builds bridge between technology and crafts, DIY projects - News Sentinel | Science, Technology & Education | Scoop.it
3-D printing builds bridge between technology and crafts, DIY projects
News Sentinel
Randy Sarafan, technology editor at Instructables, a website for sharing do-it-yourself projects, calls 3-D printing “mind-blowing.
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Business People Vermont: Jack Tenney's Extra Point

Business People Vermont: Jack Tenney's Extra Point | Science, Technology & Education | Scoop.it
Publisher Jack Tenney's monthly column, Extra Point.
Patrick Ciriello's insight:

Make sure you know to whom and why you are giving out the last four digits of your SSN.

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WhatsApp Surpasses 250 Million Active Users

WhatsApp Surpasses 250 Million Active Users | Science, Technology & Education | Scoop.it
WhatsApp tells WSJ it has more than 250 million monthly active users, revealing for the first time the scope of its platform.
Patrick Ciriello's insight:

Bigger than Twitter?  So why aren't folks that use both sending others over to use it?

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Safety Net: A Parent's Guide to Internet and Mobile Safety for Kids from the Industry's Leaders and Experts

Safety Net: A Parent's Guide to Internet and Mobile Safety for Kids from the Industry's Leaders and Experts | Science, Technology & Education | Scoop.it
Internet Safety and Mobile Safety Facts: Download this infographic now for excellent tips from experts on how to keep your children safe online and on their mobile phones.
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Google+ recent upgrade & it’s new importance to your Business Networking

Google+ recent upgrade & it’s new importance to your Business Networking | Science, Technology & Education | Scoop.it
Recent Googleplus updates
In recent days Google have rolled out a
major upgrade of their Google+ platform,
which includes no less than 41 new features.

We believe these new enhancements c
Patrick Ciriello's insight:

I am regularly invited to Google Hangout seminars, to share information through Google Docs (now Google Drive); those who looked at G+ last year and said it will never go anywhere - Hello, it's GOOGLE.

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The Definitive Guide to Writing and Promoting a Viral Infographic - Search Engine Journal

The Definitive Guide to Writing and Promoting a Viral Infographic - Search Engine Journal | Science, Technology & Education | Scoop.it
When infographics rocketed onto the scene a couple of years ago, everyone was rushing to make one. Like every new SEO tactic, it was easy to score some qui
Patrick Ciriello's insight:

Great article on  how to develop, design, and use infographics to enhance your message on the web and increase traffic to your target sites.

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Google Makes Non-Desktop SEO an Absolute Necessity

Google Makes Non-Desktop SEO an Absolute Necessity | Science, Technology & Education | Scoop.it
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.

Via Bonnie Burns
Patrick Ciriello's insight:

Our development system automatically compensates for mobile devices.  

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Bonnie Burns's curator insight, June 18, 2013 12:00 PM

Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making.

PebeJot's curator insight, June 19, 2013 4:57 AM

bigbrather looking

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The problem isn't do-it-yourself; it's do-it-myself - Hamilton Spectator

The problem isn't do-it-yourself; it's do-it-myself
Hamilton Spectator
I tired early of the false promises of flyers that practically gave off a whiff of new cut cedar when you opened them, headlines like sirens luring me onto the rocks of failure.
Patrick Ciriello's insight:

This is why we started the "DO IT YOURSELF - with HELP!" service.  You *could* develop your web presence on your own - given enough time, research, and practice.  Or, you could do it with along side for the ride, guilding you, making suggestions, and jumping in to do some of the heavy lifting.

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8-bit Cinema: Iron Man in 60 Seconds


Via Deloste
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Some fun stuff ...

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How Social Media Marketing Has Changed in the Last 5 Years

How Social Media Marketing Has Changed in the Last 5 Years | Science, Technology & Education | Scoop.it

Posted on May 14, 2013 by Julie Blakley

 

Marketing is changing at a lightning pace, with platforms, strategies and media continuously evolving. In fact, in today’s world, it is essential that marketing departments become media and research departments as well.

As I wrote previously in “Brands as Publishers and How It’s Changing Marketing,” many major brands’ marketing departments are churning out incredible amounts of content in order to connect with customers and amplify their messages – a concept that has grown in popularity only in recent years.

Major brands and organizations are also using social media as a key component of their marketing strategies. Social networking platforms are used to source user-generated content for campaigns, spread messaging and content, and engage brand communities and consumers.

In fact, according to Ogilvy’s 2012 Social Media Study, while only 15% of B2B marketers reported using social media in 2007, by 2012 91% of those marketers reported using social media as part of their marketing strategy.

Here’s a closer look at how exactly social media marketing has changed and how more and more marketing and advertising campaigns are integrating social as a key component:

Consumers are Engaging with Brands - And Fueling Their Campaigns

As consumers, we’re now in an era where we engage with big name brands like Zappos, almost as if it is the mom-and-pop shop down the street.

Companies see the value in this one-on-one interaction with their customers who, in turn, can become their biggest brand advocates. Not only does this allow brands to resolve issues quickly and effectively with a single customer, but it also sets a precedent with other “listeners” that the brand cares. This can go a long way in cultivating your brand.

More big brands are also sourcing user-generated content to help fuel their own campaigns. More big companies have embraced the concept that a brand is defined by what people say about you when you’re not in the room – and incorporated that concept into their marketing.

Keen Footwear and their agency North was recently nominated for a SoMe Award for their Worldwide Recess Day, in which the footwear company asked their fans to share how they were taking time to move via the hastag #Take10. The tweets, Instagram photos and status updates were then aggregated using Postano and became the hub page for the campaign – which helped gain Keen 20k new Instagram followers, 3.5 million followers on Pinterest and more.


Empowering Employees as Brand Advocates

Often a company’s best brand advocates are the very same people who are working for them. However, many companies have failed to realize the potential marketing power in enabling their own employees to act as brand advocates.

Let’s think about it. Even if a company has only 10 employees, if each of those employees has just 250 contacts through a social media network, that company has 2,500 direct connections through their staff to potential customers and new recruits.

That means a mid-sized business of 300 would have 75,000 direct social media connections between their employees and the rest of the world. Then think about a major brand like Coca Cola, who employs 146,200 people and spends almost $3 billion every year on advertising . Think about how much Coca Cola could amplify their marketing messages and spread their campaigns were they to fully utilize their staffs’ own social media networks.

A recent Mashable article, “5 Ways Social Media Has Changed Marketing Campaigns,” gave another good example of a company using their employees’ social media to drive results:


Incept, a Canton, Ohio-based call center, was making cold calls to recruit blood donors. But, they knew people weren’t sitting at home, waiting for a blood drive phone call, so they needed to turn to other channels to connect with potential donors. They turned to social media, creating Twitter accounts for their employees, as well as a blog and Facebook Page. Since training and empowering their employees to post content, interact and build networks, Incept has reduced average monthly turnover from almost 20% monthly to 8% per month, creating an annual direct cost savings of nearly $200,000. Additionally, Sam Falletta, president and chief results officer, says Incept has picked up two new clients from relationships that began on Facebook.

Almost All Businesses Are Becoming Social

Before marketing became social, the rest of the business didn’t have to revolve around what was happening in the marketing department. Ilana Rabinowitz wrote in her article “9 Ways Your Business Needs to Change to Become Social,” that the entire business needs to rethink its way of operating to incorporate social into their entire operation.

Every kind of business from your local neighborhood restaurant to major corporations have embraced using social media as a connect to consumers and potential customers.


Purchasing Decisions Increasingly Influenced by Social Media and Blogs

It’s been well documented that attention spans are shorter. Attention marketing is where there is hope. You can’t just be providing a wonderful product anymore. You have to use your platform as a business to make your consumers’ lives more meaningful. That’s a tall order for any marketing department.

In addition, consumers don’t see themselves as the targets that marketing people have traditionally seen them as. They see themselves as people with innumerable options. SproutSocial recently reported that 74% of consumers rely on social networks to guide purchase decisions – which means that companies MUST present themselves well on social in hopes of attracting new customers.


Social Media Has Altered the Sales Funnel

Let’s be honest – social media and digital marketing has turned the traditional sales funnel on its head. The Internet has completely broken the sales funnel beyond repair. The standard, linear path which many purchases used to follow has been replaced by a vast, complex, interconnected web of interest, desire, clickthroughs, brand awareness and user engagement.

Here are some stats to support this:

70% of the B2B buying process in a complex sale is already complete BEFORE prospects are willing to engage with a sales person.

B2B Sales and Lead generation are no longer simply about the relationship between prospects and sales reps. They’re about your brand assets, thought leadership and emotions built from the vast amount of the info that prospects now have access to thanks to social media, mobile and the web.

78% say digital and word of mouth is most trustworthy source of info (Ogilvy 2012 social media study)

37% of B2B buyers use social for perspective to help them make purchasing decisions

So what does this all mean? That social media marketing is way more than just letting your intern run a Facebook page – it’s now become an essential sales tool capable of driving revenue and purchasing decisions in every kind of business.

This entry was posted in social media marketing by Julie Blakley. Bookmark the permalink, http://www.postano.com/blog/how-social-media-marketing-has-changed-in-the-last-5-years

 

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Steven Mallach's curator insight, May 18, 2013 7:32 AM

It's taken just 5 years for the social media to change from cute puppy status (how adorable, pat pat) into slavering Cerebrus of channels.

 

The social media seems to be following some sort of mutated Moore's Law, growing exponentially as more and more individual's and businesses leverage its unchallenged reach and emotional appeal.

 

What will the next half decade bring? Scratch that, what new innovation will next month bring?