Europe is behind the US in adopting content strategy, but how far?
I found an interesting survey on the Firehead blog (via Fiona Cullinan) that shows -
*B2B businesses and digital agencies are adopting content strategy as a discipline
*As yet, chief content officers are rare, and the job of content strategist seems to be added on to other jobs like webmaster and copywriter.
That approach doesn't work for me, and I believe European businesses need to move fast to understand the role of a chief content officer as the 'hub' of the content strategy and the overseer of all things content (as I wrote in this comment piece).
What do you think? How do you devise and implement content strategy in your European agency or business? Will you talk to me for a future blog post?
Via Liz Wilson, Gerrit Bes