technology and communication
16 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Tacee Woods from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
Scoop.it!

8 Essential Facebook Rules for Teens

8 Essential Facebook Rules for Teens | technology and communication | Scoop.it
Facebook essentials to help your kids play it safe -- and smart.

Via Tom D'Amico (@TDOttawa)
more...
No comment yet.
Rescooped by Tacee Woods from Integrated Brand Communications
Scoop.it!

3 Ways Google Is Making Marketing's Past the Future

3 Ways Google Is Making Marketing's Past the Future | technology and communication | Scoop.it

When we look at the marketing landscape today, it's easy to see that the technology we need to do our jobs is evolving. The good news, however, is that tactics (link building, keywords, online press releases, search ads) that used to be staples of digital marketing are now being phased out or rendered ineffective. Rather than finding ways to game the system, we're returning to a place where creativity and strategy rule. And it's all coming from one surprising source: Google.

 

For years, Google was considered the company that hated marketing. But in recent years, they've embraced what we've come to call traditional methods of advertising, public relations and branding to make their platforms and products stand out. (Remember their first TV commercial? It's kind of fantastic.)

 

At the same time, the technical changes to Google's platforms and products make it harder for get rank quick schemes to have an impact. Instead, as this phenomenal post by Cyrus Shepard puts it, "SEO Ranking Factor #1 is Satisfaction." Making things more complicated for digital marketers, Google's own search advertising platform has been under fire for being ineffective.

 

Google appears to have a plan, though, and it involves the offline world more so than it does the online one. How so? Here are three ways:


Via Russ Merz, Ph.D.
more...
Aviral Kochhar's curator insight, September 26, 2013 10:50 AM

This article is also quite a good one as Google’s advertising has been discussed here which is of my interest. Especially when Google was considered the company that hated marketing. But recent years they have embraced what we have come to call a traditional methods of advertising, public relations and branding to make their platforms and products stand out.

Authoship means that companies who do well and create valuable content are considered subject matter experts based on social performance will see their content rank higher in search.

Pay Per Gaze means that more the people come and visit an advertisement the Google will charge per visit of a person. This could be quite handy for Google as this supports advertising in many ways.

Relationship means Google build links instead release. Instead of making connection with influencers in the media we were sending out optimized press releases.

All this means Google was trying to advertise its own company with the help of other companies while charging them and making money. 

Hendy Han's comment, September 26, 2013 5:33 PM
Great Insight Aviral, Google is definitely a great case to be studied. Google advertising is very famous, especially when online retails have been around and companies have started to making their move in digital world.
Jaklin Issaeva's comment, September 26, 2013 8:23 PM
I thought this article was insightful and useful when it came to the IMC concept because it gives a great example with the use of google. it shows a case of where the company didnt take traditiona measures but instead like Aviral said "build links instead release".
Scooped by Tacee Woods
Scoop.it!

iPhone 5's fingerprint reader won't work with a severed finger - Your Community

iPhone 5's fingerprint reader won't work with a severed finger - Your Community | technology and communication | Scoop.it
#AppleUpdate iPhone 5's fingerprint reader won't work with a severed finger - CBC.ca... http://t.co/8nvtpPWqR0 #iPhone5
more...
No comment yet.
Scooped by Tacee Woods
Scoop.it!

Should you mix business and personal on social media? - The Guardian

Should you mix business and personal on social media? - The Guardian | technology and communication | Scoop.it
The Guardian
Should you mix business and personal on social media?
more...
No comment yet.