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8 Things Small Businesses Must Know About the Future of Mobile Marketing

8 Things Small Businesses Must Know About the Future of Mobile Marketing | Technology and Business | Scoop.it

“It’s not the third screen or second screen­—it’s the first screen. It’s one of the few things we walk around with all day. We sleep with it within an arm’s reach and, for most of us, it’s the first thing we check every morning.”

 

Speaking at Tuesday morning’s Marketing to the Digital Consumer panel at FutureM, John Caron, Vice President of Marketing for Catalina, provided a fresh perspective on the evolving relationship between humans and the screens we interact with.

 

With more than half of all Americans now using smartphones and nearly a quarter of all online activity now coming from mobile devices—we have stumbled into a new age in technology and the future of mobile marketing has unexpectedly shown up at our doors.

 

Is your business equipped to market to the new digital consumer?

 

This article featuree eight things all small businesses need to know about the future of mobile marketing.


Via Brian Yanish - MarketingHits.com
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Why Mobile First Is Outdated — Inside Intercom — Medium

Why Mobile First Is Outdated - Inside Intercom - Medium
What really matters is screens, not devices.
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Take on Your Competition with These Lessons from Google Maps

Take on Your Competition with These Lessons from Google Maps | Technology and Business | Scoop.it
Former Facebook CTO and Quip chief Bret Taylor shares how to dislodge well-established rivals.
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Strategy, not technology, drives digital transformation: Becoming a digitally mature enterprise

Strategy, not technology, drives digital transformation: Becoming a digitally mature enterprise | Technology and Business | Scoop.it

What’s the most important driver of organizational digital maturity—social, mobile, analytics, or cloud? None of the above, according to the latest…


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How to Use Instagram Photos to Boost Your Email Engagement [Infographic]

How to Use Instagram Photos to Boost Your Email Engagement [Infographic] | Technology and Business | Scoop.it

Learn how one ecommerce company increased engagement on its site by using Instagram images in its email marketing.


Via Kamal Bennani
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Annie Sisk's curator insight, October 21, 2015 11:31 AM

Can Instagram images actually help your email marketing? Yes, apparently so!

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The Internet will vanish, says Google's Eric Schmidt - CNET

The Internet will vanish, says Google's Eric Schmidt - CNET | Technology and Business | Scoop.it
Technically Incorrect: Speaking at Davos, Google's executive chairman explains that we'll all be experiencing our digital connections as a seamless part of our everyday world.
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Future Commuting: The Office Comes to You?

Future Commuting: The Office Comes to You? | Technology and Business | Scoop.it
Design company envisions a future of self-driving cars, trucks and even offices.

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Three “Terminator” Robotic Technologies Unleashing Hell

Three “Terminator” Robotic Technologies Unleashing Hell | Technology and Business | Scoop.it

With Stephen Hawking and Elon Musk noting the possible adverse effects of robots and artificial intelligence, we look at three menacing “terminator” technologies.


Via Tony Fish
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A Tale Of Two Patents: Why Facebook Can’t Clone Snapchat | TechCrunch

A Tale Of Two Patents: Why Facebook Can’t Clone Snapchat | TechCrunch | Technology and Business | Scoop.it
Facebook released Slingshot, its second attempt at an impermanent sharing app, last Tuesday. The app borrows heavily, in concept and features, from Snapchat,..
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Magic Quadrant for Enterprise Mobility Management Suites

Magic Quadrant for Enterprise Mobility Management Suites | Technology and Business | Scoop.it

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10 Timeless Leadership Lessons to Help Expand Your Influence

10 Timeless Leadership Lessons to Help Expand Your Influence | Technology and Business | Scoop.it

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Progressive training's curator insight, May 9, 2014 9:21 AM

10 Timeless Leadership Lessons to Help Expand Your Influence

 

#leadership #management #business

donhornsby's curator insight, May 22, 2014 9:14 AM

Leaders must take more time to stop, reflect and assess their own thinking, capabilities and aptitudes. 

 

 

(From the article): As leaders, you must begin to look beyond the obvious and open your eyes to see the opportunities previous unseen.   Leadership requires you to have circular vision and when you begin to grow complacent, you only see the obvious details before you – rather than those they lie around, beneath and beyond what you seek.  In fact, your mindset becomes stagnate because you are not stretching your perspectives enough to see more than you want to.

 

When you fall into this trap, it’s time to reshuffle the deck, and map out the internal and external factors that are influencing your thinking. You must begin to identify areas that can be improved –  such as relationships, workshop culture, networking, how you are investing in yourself (or lack thereof), etc.

 

It’s not experience, but rather opportunity that is the true mother of success.   Be more mindful about how you manage opportunity before it begins to manage you.

Ivon Prefontaine's curator insight, May 22, 2014 10:41 AM

The first lesson is a good place to begin. We become so busy we do not look up and from side-to-side. Leaders need to be present and aware of what is happening and not happening. They need to be aware of who is best served to take the reins in a given situation.

 

In School, leadership and management should be intertwined. Quite often, I found that the latter was used almost exclusively and leadership did not exist.

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Why user experience and ecosystem will rule the cloud

Why user experience and ecosystem will rule the cloud | Technology and Business | Scoop.it
It’s easy enough to start offering a cloud platform, but doing so successfully is a lot more difficult. James Urquhart explains how Amazon Web Services, Cloud Foundry and others are capitalizing on great user experiences and great ecosystems.

Via Peter Azzopardi
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Peter Azzopardi's curator insight, May 4, 2014 5:54 PM

Ecosystems are important because they extend the ability of your service to address the needs of a broader range of customers — without having to take all of that work on yourself.

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​7 Ways to Train Yourself to be a Forward Thinker

​7 Ways to Train Yourself to be a Forward Thinker | Technology and Business | Scoop.it

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Tania Tytherleigh's curator insight, April 30, 2014 6:21 PM

I'm often being asked "how do I learn to think more strategically?'. Some great tips in this article.

donhornsby's curator insight, April 30, 2014 6:32 PM
(This one is a gem) 7.  Set aside time for forward thinking

My never-ending daily task list can distract me from putting focus on forward thinking. I know I need to dedicate at least one day each month to planning ahead. By simply scheduling this personal appointment for yourself, you’ll be impressed with how many new ideas you can create. Try setting up time during this specified day to meet with your team or others outside of your team to brainstorm even greater ideas for both the short and long-term.

4twenty2's curator insight, May 1, 2014 10:26 AM

Out of all these Tips I think the last one is the most important.  

 

Set aside Time for Forward Thinking

 

This is often the biggest challenge people have, finding time to break out of the routine, be innovative, creative and forward thinking. 

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21 Acquisition Growth Hacks You Need To Know

21 Acquisition Growth Hacks You Need To Know | Technology and Business | Scoop.it
Gaining users requires time and a lot of effort. Find this list of ready-to-use growth hacks for successful user acquisition that will help.
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Marc Kneepkens's curator insight, March 4, 2014 8:52 PM

Excellent information.

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26 Disruptive Tech Trends for the Rest of the Decade

26 Disruptive Tech Trends for the Rest of the Decade | Technology and Business | Scoop.it
Each year at this time, I read all of the predictions for the new year plus the “top X” lists wrapping out the previous year. Add to that the first week of chaos that is CES and all of the new tech

Via Global Trends Team, massimo facchinetti
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Owen Matthews's curator insight, January 12, 7:43 PM

Broad angle, but interesting

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5 Collaboration Trends to Expect in 2016

5 Collaboration Trends to Expect in 2016 | Technology and Business | Scoop.it

The future of business collaboration is a cloud-based work environment in which projects and teams intuitively connect in real time on interoperable platforms.


Via Patrick Bouillaud, massimo facchinetti
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Slack Is Overrun With Bots. Friendly, Wonderful Bots

Slack Is Overrun With Bots. Friendly, Wonderful Bots | Technology and Business | Scoop.it
The office has never been so fun. Or so automated. But will it just make us all work more?
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2015 Year of the Whale and other disruptive trends in IT

2015 Year of the Whale and other disruptive trends in IT | Technology and Business | Scoop.it
The year 2014 was as a very exciting period in cloud computing as several emerging technologies and trends began to shape the future of IT.  In late 2014 the overarching trend disrupting technology...

Via Docker
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Announcing Collaboration with Google and Docker to Support New Open Source Projects on Microsoft Azure | Microsoft Azure Blog

Announcing Collaboration with Google and Docker to Support New Open Source Projects on Microsoft Azure | Microsoft Azure Blog | Technology and Business | Scoop.it

Last month, we announced support for deploying Docker on Azure Virtual Machines, using our extension technology to enable the high-density power of Docker as quickly and easily as possible. Continuing our commitment to give customers more open and community-driven choices, today we are announcing plans to work with Google and Docker to bring support for both Kubernetes and libswarm open source projects on the Microsoft Azure platform.


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Amazing Visions of Future Technologies

Amazing Visions of Future Technologies | Technology and Business | Scoop.it
Some amazing visions of the Future of Technology
A Video featuring some very interesting new emerging technologies of the Future,
some of which are already around today.

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The Next 20 Years Are Going To Make The Last 20 Look Like We Accomplished Nothing In Tech

The Next 20 Years Are Going To Make The Last 20 Look Like We Accomplished Nothing In Tech | Technology and Business | Scoop.it
"20 years from now we'll look back and say, 'Well, nothing really happened in the last 20 years,'" predicts founding Wired editor Kevin Kelly.
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Framework: Collaborative Economy Honeycomb | Web Strategy by Jeremiah Owyang | Digital Business

Framework: Collaborative Economy Honeycomb | Web Strategy by Jeremiah Owyang | Digital Business | Technology and Business | Scoop.it
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Mobile future will Force Business into the Cloud

Mobile future will Force Business into the Cloud | Technology and Business | Scoop.it
Data collected through mobile applications is putting pressure on companies to upgrade their legacy infrastructures to the cloud in order to support and service the information that is coming through.

Kicking off EMC World 2014 in Las Vegas, EMC president of products and marketing Jeremy Burton drew on how he used a mobile application to make a car insurance claim almost on-the-spot through his smartphone following a car accident as an example of how far technology has evolved.

Burton indicated applications such as the one he used, which enabled him to capture the accident in detail via a sketch, a voice recording, and providing a written recount, will redefine infrastructures of businesses. He said in order for companies to support the influx of the different kinds of information and the magnitude of them, a business would need to scale up to support it.

To read the full article, click on the title or image.

 

 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via TechinBiz, Marc Kneepkens
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10 important Breakthrough Technologies of 2014

10 important Breakthrough Technologies of 2014 | Technology and Business | Scoop.it
10 Breakthrough Technologies 2014
MIT Technology Review
Technology news is full of incremental developments, but few of them are true milestones. Here we're citing 10 that are.

Via TechinBiz
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Techstore's curator insight, April 28, 2014 12:41 PM

10 Breakthrough Technologies 2014 #technology #technews

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How to measure innovation

How to measure innovation | Technology and Business | Scoop.it
We need a set of innovation metrics that measure how capable companies are, so we can separate reputation from capability and help companies focus on areas for improvement.

Via Ken Cooper, Michael Allenberg, Brian Yanish - MarketingHits.com, massimo facchinetti
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Ivo Kleber's curator insight, March 25, 2014 1:06 PM

We need a set of innovation metrics that measure how capable companies are, so we can separate reputation from capability and help companies focus on areas for improvement.

Ken Cooper's curator insight, April 21, 2014 11:48 AM

Shaughnessy notes that reputation is often the chief measurement of innovative companies. Outputs, like the number of new products or patents, are also easy to measure. He looks to inputs as a key indicator of innovation capability. That is, where the raw material for innovation efforts comes from, and how it is processed into the final product.

 

I like Shaughnessy's emphasis on inputs, because the practice of innovation depends on inputs as the primary sources of innovation opportunity.

Johan Burger's curator insight, September 7, 2014 12:50 AM

Measuring is crucial. If you do not measure, you cannot manage.