Technology Advances

Big data: So if a “picture is worth a thousand words,” then why not make data discovery visual for business users so they can easily analyze and assimilate information?

A lot of ink has been spilled relating to big data; countless articles, blog posts and discussions are about how data is growing by leaps and bounds and how companies need the ability to store and manage peta bytes and zeta bytes of data. Unless a decision maker can access and analyze this data effectively, it isn’t worth much. If you are serious about managing big data, it’s time to truly visualize it to become a better decision-maker.

Sixty-five percent of business decision makers face a shrinking “decision window.” So if a “picture is worth a thousand words,” then why not make data discovery visual for business users so they can easily analyze and assimilate information? Visualization provides rapid access to data in a format that’s easy for business users to digest and use.

According to research, managers that make use of visual discovery tools are 10 percent more likely than their peers to access the information they need in the time necessary to impact decision making. This also impacts IT, as it frees up critical resources to support users more effectively...