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The Future of Social Media Marketing According to HubSpot's CMO

The Future of Social Media Marketing According to HubSpot's CMO | Technology Adoption |
Learn what the future of social media might be -- in just 6 words -- according to CMO Mike Volpe of HubSpot.
Christa Wojo's curator insight, March 21, 2013 9:31 AM

The 6 words? Permission, Customer-centric, Real-time, Chaotic, Neurotic, Fun!


I love my job!

Karen Kerski's curator insight, April 20, 2014 8:35 PM

Future of social media in 6 words.

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Top 10 Strategic Technology Trends For 2013 - Gartner

Top 10 Strategic Technology Trends For 2013 - Gartner | Technology Adoption |

Top 10 list from Gartner, from the Gartner Symposium IT Expo 2012.


Mobile device battles: Mobile experiences eclipse the desktop experience. Consumerization drives tablets into the enterprise. Cloud and mobile are mutually reinforcing trends. Bring your own device trend accelerates. In 2013, mobile devices will pass PCs to be most common Web access tools. By 2015, over 80% of handsets in mature markets will be smart phones. 20% of those will be Windows phones. By 2015, tablet shipments will be 50% of laptop shipments, with Windows 8 in third place behind Apple and Android. Microsoft‘s share of overall client platform will fall to 60%, and could drop below 50%. In smartphones, Windows could pass RIM to be #3 player, and could be same size as Apple in units by 2015. Windows 8 will be “relatively niche,” with mostly appealing to enterprise buyers.

Mobile applications & HTML 5: Through 2014, JavaScript performance will push HTML5 and the browser as a mainstream application developer environment. There will be long shift to HTML5 from native apps as HTML5 becomes more capable. But native apps won’t disappear, and will always offer best experiences.


Personal Cloud: Cloud will be center of digital lives, for apps, content and preferences. Sync across devices. Services become more important; devices become less important.


Internet of Things: Internet of things is already here. Over 50% of Internet connections are things. In 2011, over 15 billion things on the Web, with 50 billion+ intermittent connections. By 2020, over 30 billion connected things, with over 200 billion with intermittent connections. Key technologies here include embedded sensors, image recognition and NFC. By 2015, in more than 70% of enterprises, a single exec will oversee all Internet connected things. Becomes the Internet of Everything.


Hybrid IT and Cloud Computing: Changes role of IT. IT departments must play more roles in coordinating IT related activities.


Strategic Big Data: Organizations need to focus on non-traditional data types and externa data sources. Hadoop and NoSQL gain momentum. Big data will meet social. Five richest big data sources on the Web include social graph, intent graph, consumption graph, interest graph and mobile graph. Concept of single corporate data warehouse is dead. Multiple systems need to be tied together.


Actionable Analytics: Cloud, packaged analytics and big data accelerates in 2013, 2014. Can now perform analytics and simulation on every action taken in business. Mobile devices will have access to the data, supporting business decision making.
Mainstream In-Memory Computing: Changes expectations, designs and architectures. Can boost performance and response times.


Enables real-time self service business intelligence. SAP and others will accelerate delivery of applications in 2012/2013 to leverage in memory capability.


Integrated Ecosystems: More packaging of software and services to address infrastructure or application workload. There will be more shipment of “appliances,” with software delivered as hardware. New trend: virtual appliances, which Gartner sees gaining in popularity over the next five years.


Enterprise App Stores: By 2014, there will be more than 70 billion mobile app downloads from app stores every year. Also by 2014, most organizations will deliver mobile apps to workers via private application stores.

Via Paul Aneja - eTrends, Phaedra Pardue
Phaedra Pardue's curator insight, March 20, 2013 11:23 PM

Spot on.

Richard Platt's curator insight, September 29, 2013 12:44 PM

A decent list by Gartner, they at least got three that are my roadmap, now guess which ones are?

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3 Keys to Personalizing Your Marketing

3 Keys to Personalizing Your Marketing | Technology Adoption |
Success in marketing is not a matter of having the most money or the best technology. It’s about implementing the best strategy.
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Digital Marketers: Afraid of Disruption? Move Up the Stack - Gartner

Digital Marketers: Afraid of Disruption? Move Up the Stack - Gartner | Technology Adoption |

Key excerpt...


Here are some IT lessons that may lend perspective to those weathering the digital marketing storm:

Automate yourself out of a job—drive the process of designing and implementing the next-generation. Instead of carving off and protecting the spaces you’ve traditionally occupied and owned, look for ways to automate yourself out of a job. Then look for new ways to add value.Develop higher-level skills—automation is liberating. It allows you to cultivate higher-order skills and thinking by elevating your orientation from a game of Whac-A-Mole to a game of Stratego. Use automation as your lever to move up the stack.Bravely lead the change—trust that leading the change globally, despite the provincial risks, will strengthen your position in your organization and in your profession.  Start a revolution—IT has done a great job building communities of change. Open source, ITIL, DevOps—these movements were created and sustained by likeminded professionals with passion and a strong point of view. Organize or join a movement with a vision and agenda for change.

Via marketingIO
marketingIO's curator insight, May 1, 2013 12:53 PM

Embrace marketing technology...or as we said recently, "EAT YOUR YOUNG!" If not, then there's a CDO looking over your shoulder.

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Founder Effects on Technology adoption - Leaders' Blog

Founder Effects on Technology adoption - Leaders' Blog | Technology Adoption |
This is Eugenia Jones, signing in to the technology marketing center leader's blog, offering the second installment on “The Founder effect.” In the last post I described “the Founder effect” and briefly discussed two examples of ...
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Twitter / RobAielloSP: The incredibly complicated ...

Twitter / RobAielloSP: The incredibly complicated ... | Technology Adoption |
The incredibly complicated world of marketing technology.
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